1. 0
Internship
Report
By : Parth Gupta
Institute forFuture Education
EntreprenuershipandLeadership

2. 1
Internship Report By
Parth Gupta
Institute for Future Education, Entrepreneurship & Leadership (iFEEL)
India

3. 2
Acknowledgement
Firstly, I would like thank Mrs. Gayatri Bhardwaj, the Founder and Management Director
and Mr. Shudhir Bhardwaj, the Chief Executive Officer of Globuzz Events for giving me
an opportunity to pursue an internship with Globuzz, Dubai.. For me it has been an
experience to be in Dubai and to work for the organization. It also helped in my interest
and make plans for my future.
I would really like to thank Mr. Chirag Soni our Mentor in the organization, Ms. Lolita
D’souza, Ms. Matilda, Ms Nicollette , M. Ajju Jose ,Mr. Vijeet Vijayan, Ms. Joan Castillo ,
Mr. Gowthoman Shanmugam, Ms. Rosmin Gonsalvez, Mr. Vinod, Mr. Ashish Patil , Mr.
Vinoj Venugopalan, Ms Kavita who worked in the Office. With their patience and
openness they created an enjoyable working environment. We experienced great things
and I enjoyed living in this country.
And I would like to express my thank to, Wing Commander Sudhir Saunkhe, Dean, iFEEL,
Prof. Deepa Dixit, Mr. Rudresh Agaskar, Ms Deepika for their constant support and
efforts to make this internship happen. And all my batch mates who supported me
throughout the internship.

4. 3
CONTENTS
Acknowledgement……………………………………………………………………………...02
1. A Month long Learning………………………………………………………..……………….04
2. Understanding…………………………………………………………………………………….04
3. Objective……………………………………………………………………………………………..04
4. About the Company……………………………………………………………………………..04
5. Project Worked On……………………………………………………………………………….05
6. SWOT Analysis……………………………………………………………………………………..18
7. Professional and Personal Experience…………………………………………………..20
8. Conclusion…………………………………………………………………………………………...21
9. Further projects …………………………………………………………………………………22
10.Recommendation ……………………………………………………………………………………23

5. 4
1. A Month long Learning Adventure: INTRODUCTION
 Name : Parth Gupta
 Specialization: Marketing
 Email Id: parth.9318@gmail.com
 Phone No. : +918879582578
 DOB: 13th Jan 1993
 Institute : Institute For Future Education Entrepreneurship and Leadership ( iFEEL )
 Reporting Line : Mr. Chirag Soni
 Internship Dates : 4th March 2015 to 2nd April 2015
 Location : Dubai

6. 5
2. UNDERSTANDING:
Internship is like a job but includes lots of practical learning for a fresher. It is a kind of
practical experience which helps in expanding the Learning’s and helps in building a
prior knowledge in the field in which I am working. And the main thing is that if a work is
given to anyone in your team then it your responsibility automatically as he/she is on
your team.
3. OBJECTIVE
At the beginning of the internship I formulated several learning goals which I wanted to
achieve were:
o The functioning and working of the corporate world as I am a Fresher.
o What it is like to work in a corporate organization?
o What my limits can be?
o How capable am I?
o To learn about organizing and planning for any project.
o To go on the field and attend corporate meetings and experience the
same.
o To improve my communication in a professional work environment.
o Learn to Generate new ideas and try to Learn more about innovative
thinking
4. ABOUT THE COMPANY
Globuzz is a full service global management agency that develops strategic vision and
provides brand solutions that boost growth for clients. Their stunning creative work is
backed by an astute team of strategy thinkers who have strong experience in Marketing,
Creative Solutions, Events, Branding, Media and PR management. With several years of
expertise in handling high profile events, the team is equipped to deliver the right

7. 6
solution at the right time. Globuzz also provides social media solutions that will enhance
a brand's reach to the desired audience with impact.

8. 7
5. PROJECTS WORKED ON:
5.1 Project 1
 Name of the Project: AbuDhabi ShoppingFestival
 Projecttype:Festival,amonthlongactivity
 Projectintroduction:The projectwasassociatedwithLuluHypermarketforthe shopping
festival.
 ProjectObjective:ToDesigna campaignwhich isrelatedtoshoppingandwhichwill be amonth
longactivity.
 Scope of work:Use the details providedforcreatingideas,activitiesandtoincrease the footfall
to attract the customers.
 Accomplishment:We came upwith16 Ideasall togetherforAbu Dhabi ShoppingFestival
 Experience:Itwasgoodexperience asthiswasthe firsttime we all sattogetherandtriedto
complete the firstprojectontime.The learningwastobe able to generate executionable ideas
ina limitedspanof time.

9. 8
5.2 Project 2
 Projectname : Royal IndiaWellnessMagazine AdvertisementsProposal
 Projecttype: Identifyingandcollatingdataof interestedTargetAudience, Gettingdetailsof the
marketingheadsof the companiesforthe “Royal IndiaMagazine”advertisements.
 Projectintroduction:The Companywascomingupwith a new Magazine for itsUpcomingEvent
i.e.“The Royal IndiaWellnessShow”whichisgoingto be heldinJune,2015.
 ProjectObjective:Togetthe email addressandthe contact no. of the marketinghead orthe
managerto whomwe can we can senda Proposal forOur Royal IndiaWellnessMagazine.
 Scope of work:Providedwithlistof all the targetedhospitals,saloons,healthclubs,spaswith
more than 1150 contacts the workwas dividedbetween3people.
 Accomplishment:made the pitchforthe advertisementproposal andwe made around1150
callsto Hotel,Spaand Saloonall together.The workwasdone on time withthe follow upof all
the contacts.
 Experience:Helpedinknowinghow tododata generation of a companyi.e.how datafor
anythinginthe companyisgeneratedandhow importantitis to have a correct and simple pitch
of yourideaso thatother people canunderstandeasilyandcanconnectwithyou.

10. 9
5.3 Project 3
 Projectname : CrescentEnglishSchool Al Qusais
 Projecttype:GeneratingIdeasforCrescentSchool.
 ProjectIntroductionandobjective: Create plansandactivityflowsothatthe school has more
visibilityand isknownbythe localities’,andto findwaystodouble the numberof Studentsper
Standard.
 Scope of work: had to thinkbroader,hadfull accesstoany area inthe school,generating
activitieswhichwouldbe simpleandeffectivetechniques,consideringthe maintargetaudience
was ParentsandCorporate.
 Accomplishment:Generated3mainIdeaswhichare Seminars,inter-school competitionand
SummerSchool.
 Experience:thiswasthe firsttime workedalone onsucha bigproject.It wasa good experience
as it allowedme topushmyLimitsup andtestwhere I am and where Ican be.

11. 10
5.4 Project 4
 Projectname:LuluGodrej Project
 Projecttype:Retail activationof Cinthol,Haircare and AER products
 ProjectIntroduction: Mainideawasto launchthe Cinthol productat “LuLu Hyper-
supermarkets”
 ProjectObjective: The objective wastocreate the planfor the launchof the productsof Godrej
such as Cinthol soaps, AERroomfreshenerproductsandhairexpertproducts.
 Scope of work: The scope of workwas creatingplansforactivationof the productsand
designingactivitiestointroduce the Godrej products tocustomers.
 Accomplishment:Appliedconceptsforretail activationof Godrej inLuluHypermarketsand
storesand we came up withIdeas10 all togetherfor the PROJECT.
 Experience: Tryto empathize yourself withthe customer,sothatwhenyoustandthere youare
readyto buythe product,so the ideasshouldcome accordingly .

12. 11
5.5 Project 5
 Projectname:Data GenerationForthe Event
 Projecttype : Collectingdatafromalready heldevents
 Projectobjective: Goonline lookforthe eventswhichtookplacedinDubai andgothroughtheir
websitesforcollectinginformation.
 Scope of work: Generatingthe listof Exhibiterswhichparticipatedinthe eventsheldinDubai.
Generatinglistof contactdetailsof the headof purchasingdepartmentwiththeirEmail idso
that lateron we can tell themaboutthe serviceswhich the companycanprovide.
 Accomplishment:Successfullygeneratedthe listof the companieswiththe details
 Experience:Itwasa laboriousactivity,since itwasa huge listof exhibitersandgettingcontact
detailsof the Headswasnot so easy,learnedhow dataisgenerated andmade me think
appreciate the value of suchdata and wonderhow thiscan be made simplerinthe future

13. 12
5.6Project 6
 Projectname:Simplylifeproject
 ProjectType: Basedon Activation
 Projectobjective: Tocome up withideasforADCBcreditcard activation.
 Scope of work: to create activitiesand acreate tag line forthe launchwhichADCBcan use in
theirpremisesforthe activationof theircredit card.
 Accomplishment:Successfullyprovidedwithideasandalsowiththe tag linesforthe same
 Experience:Gottoknowaboutthe bankingoperationsinUAEandwhat all are the parameters
to openan account plustotake a loanand variousotherbankingrelatedoperationsinDubai

14. 13
5.7 Project 7
 Projectname:Malabar GoldPR Campaign
 Projecttype: DesigningPRConcept
 ProjectObjective: DesigningPRconceptsforartistriesof MalabarGold
 Scope of Work:Brainstormedideasforthe PRcampaignto generate Ideaswhichcanbe usedby
Malabar goldfor the promotionandExhibition.
 Accomplishment: SuccessfullyGivenideasforthe Campaign.
 Experience:Learnedmore aboutthe gold marketandthe comparisonbetweenIndianmarket
Goldand UAE goldmarket

15. 14
5.8 Project 8
 Projectname: Malabar Goldfor Diwali Promotions
 ProjectType: CreatingandDesigningin-storeactivitiesforpromotion
 ProjectObjective: DesigningPRactivitiesforMALABARGOLD DIWALIpromotion.
 Scope Of Work:Designingsocial mediacampaignandactivitiesforthe promotions
 Accomplishment:SuccessfullyDesignedsocial mediacampaigns,taglinesandcame up with12
in-store activities.

16. 15
5.9 Project 9
 Projectname: PR conceptsforAl WadhaMall
 ProjectType : PR ConceptsCreation
 ProjectObjective : Create yearlongactivity
 Scope Of Work: To designthe activitiesanditsmechanicsforAWMforthe periodApr.15 to
Dec. 15
 Accomplishment: We suggestedvariousactivitiesandreworkedonitafterthe feedback
eventuallydesignedactivitiesandconceptsfor9 monthsApril toDecember.
 Experience: Itwas a great experience inknowingdifferenttypesof eventswhichare goingto
heldinthe comingmonthsitwas goodto on what basisthe eventsare organizedindifferent
formats.

17. 16
5.10 Project10
 Projectname: UAE’s got Talent
 ProjectType: Talenthunt
 ProjectObjective : Create JudgingCriteriaForActing,Singing,MusicandDance
 Scope of Work: CreatingCriteria’sforjudgesSothattheycan Judge onthe parameterswhich
we have provided.The scope of workisfor judgingdance,acting,singingandmusic.
 Experience :Duringthe ResearchIgot to know whatparametersare there on whichnormallya
talentisJudged.

18. 17
5.11 Project11
 Project name: Malabar VishuFestival
 Project Type: To Generate Ideasforin-store ActivityForthe VishuFestival
 Project Objective: To create activityideasandPRactivitiesinstore forthe Vishudiwali
Promotion.
 Scope OfWork: Creationof Ideaswhichwill turnoutinthe real time activityinthe store.Andth
PR activitiesforSocial mediaandMalabarmagazine
 Accomplishment:SuccessfullyCompletedthe ideasgenerationwith6activityideasand6 PR
Ideas.

19. 18
6. SWOT ANALYSIS
6.1 SWOT Analysis Before Internship:
STRENGTHS
Communicationskills
Abilitytoinfluence
WEAKNESS
No priorworkexperience
Lack of awareness
OPPORTUNITY
Generate Ideas formanyproducts
Understandpeople frommanycultures
THREATS
Was workingina new geographyandhad little
understandingof peopleslikingand choices
6.2 SWOT AnalysisAfter Internship:
STRENGTHS
Communicationskills
UnderstandingOthersanddifferentperspectives
Abilitytolearnhasimproved
WEAKNESS
Abilitytojudge people
OPPORTUNITY
Able tochannelize mythinkingandideas
Developingmypersonality
Improvementinlanguage
THREATS
Competition

20. 19
6.3 SWOT ANALYSISFOR GLOBUZZ EVENTS MANAGEMENT:
STRENGTHS
Welcomingculture
Newcreative ideasare generated
WEAKNESS
Time Management
OPPORTUNITY
Try to complete whatyouhave committed
THREATS
Competitionfromotherswhoare providingthe
same services

21. 20
7. Professional and Personal Experience:
Organizing Project: During the internship I have done field work for “WOW MOM” at
“Al Wadha Mall”. Because of this I have seen aspects one needs to think of while
organizing a project (Equipments, permissions.) I have learned how an activity can be
set up to seek attention of the public.
Before internship I did not have any experience in events management and had no idea
how it works. Now I have an idea how to handle an event and what all are the aspects
regarding the same. In the near future I would like to work for the same.
Working in another Country: The internship was an opportunity to get immersed on a
deeper level in another culture. It was really inspiring to see how other people live. It
helped me to look at things with different perspective.
I did not felt difficulty in understanding the language; I did face difficulties caused by
different cultural background. An internship abroad was also a good way for me to see
whether I able to work outside the home country. I adjusted really fast to a different
way of living.

22. 21
8. Conclusion
On the whole this internship was a useful Experience. I gained new knowledge, skills and
met many new people. I achieved my learning goals.
I got insights into professional practice. I learned different facets of working in an Events
Management company. Learned that innovation and simplicity in the major factor for
the progress of the project. There is still lot to discover and to improve.
The internship was also good to find out what my strengths and weaknesses are. This
helped me to define what skills and knowledge I have to improve in the coming time.
Lastly this internship has given me new insights and motivation to pursue a career in the
marketing field.

23. 22
9.Further Projects:
I would love to work further more with your Organization as it has been a great
learning experience. I request to the organization to associate with our institution
and provide with projects for each specialization, so that everyone could have
those learning which I have experienced. If can learn why cannot my batch
mates/rivals/competitors so that the competition becomes more even.
The main thing I want that I want to see my institution growing with me as it is
just a 5yr young institution with lots of talent.

24. 23
10. Recommendation
Markets are demanding better and greater Innovation. Customers are having higher
expectations. May be this is the area where we are lacking behind. The company needs
lots of innovative thinking plus with the smart work. We all know people here are very
hard workers but the main point where we lack behind is the innovation due to one or
another issues. I would suggest there should an hour session in every organization
where we can sit together and the employees can brainstorm on the regular problems
that we are facing. So that they can work with their free mind.
Second thing would be that please try to manage and complete the task in the time
which the company has pitched.
Thirdly I think people here in the organization can do wonders, but they are not able to I
don’t know the insights as I am an intern, but from what I have observed and learned
this the thing which I like the most that people have the amazing quality and talent. May
be it is the motivation factor. Motivation is lacking in the eployess.
___________________________Thank You______________________________

25. 24
GLOBUZZ FEEDBACK
For Globuzz:
Name:___________________
Signature:_________________
Date: ____________________