1.
2014Holiday Inn Regents Park, London, UK
Analysing your volume, variety and
velocity of data in upstream oil and gas
Big Data & Analytics
for E&P
9th & 10th
JULY
• Troy Christensen, E&P Backbone Data Director, Top 5
integrated Energy Company
• David Hughes, Head of Analytics UK & Ireland, Marsh
• David Richardson, Senior Business Development
Executive, School of Informatics, University of Edinburgh
• Jess Kozman, Regional Manager, E&P Applications -
Information, Mubadala Petroleum
• Matthieu Lamy, CEO Talengi, Document Control
Manager, GDF Suez
• Nils Sandsmark, General Manager, POSC Caesar
Association
• Mathew Smith, Principle Consultant, Fieldcloud
• John S Edwards, Professor of Knowledge Management,
Aston Business School
• Dr Damiano Pesaresi, Researcher, National Institute of
Oceanography and Experimental Geophysics (OGS)
• Jill Lewis, Managing Director, Troika International
• Ali Rebaie, Independent Big Data Analyst, Rebaie
Analytics Group
• Matthew Harrison, Director of Informatics,
British Geological Survey
EXPERT SPEAKER FACULTY
BENEFITS OF ATTENDING:
• Develop ideas on implementing successful big
data management strategies
• Understand how to get the most from your
analytics
• Discuss how to integrate your data across
departments and standardise your assets
• Process, exploit and disseminate data effectively
• Hear about how to improve production with the
latest technology and techniques
SMi is proud to present…
www.bigdata-analytics-eandp.com
BOOK BY 31ST MARCH AND SAVE £300 • BOOK BY 30TH APRIL AND SAVE £100
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
PLUS TWO INTERACTIVE HALF-DAY PRE-CONFERENCE WORKSHOPS • TUESDAY 8TH JULY
A: Empowering the E&P ecosystem
08.30-12.30
Hosted by:
BOOK BY 31ST MARCH AND SAVE £300 • BOOK BY 30TH APRIL AND SAVE £100
B: Big Data & Analytics for E&P
- An interactive workshop
13.00-17.00
Hosted by:
#bigdataeandp

2.
Big Data & Analytics for E&P
Day One Wednesday 9th July 2014 www.bigdata-analytics-eandp.com
Register online at www.bigdata-analytics-eandp.com • Alternatively
8.30 Registration & Coffee
9.00 Chairman's Opening Remarks
Ali Rebaie, Independent Big Data Analyst,
Rebaie Analytics Group
OPENING ADDRESS
9.10 Defining and implementing standards for effective data
management
• A short outline of ISO 15926 and W3C recommendations
used in Oil and Gas
• Implementation of effective standards based
interoperability solutions
• Common standards based IT solutions for exploration,
development, production and transport on the Norwegian
Continental Shelf will be used as an example
Nils Sandsmark, General Manager, POSC Caesar Association
9.50 Visualization and its application in the smart field industry
• The applications technology of visualization: selection of
modern technologies to be used in the visualization for the
smart field
• The visualization applications toward interactivity and
extensibility: interactivity with end users and the expansion
to other oilfields
• Application of augment reality technology in the smart
field: how to apply augment reality technology with the
visualization of the smart field to get the higher efficiency
Mostafa Kaouri, E&P Systems Analyst, Kuwait Oil Company*
10.30 Morning Coffee
ANALYTICS
11.00 Acknowledging the importance of document control in
information and knowledge management
• Learning automate document control
• Understand the advantages of streamlining regulatory
compliance with your oil and gas document control
software system
• Analysing the possibilities for oil and gas document control
systems to ensure more effective operations within the work
environment
• Explore methods and options to help continually improve
your environmental management systems
Matthieu Lamy, CEO Talengi, Document Control Manager,
GDF Suez
11.40 Big data privacy & security- Ensuring the most out of your
assets
• Valuing your data correctly, it is a valuable asset
• Where should our investment go- asset management
shouldn’t be neglected
• Better forecasting comes from better data and better
management
David Richardson, Senior Business Development Executive,
School of Informatics, University of Edinburgh
Ian Main, Professor, School of Geosciences,
University of Edinburgh
12.20 Networking lunch
STANDARDS AND PRACTICE
1.30 The great crossover: big data meets the internet of things
• What is the Internet of Things, and how is it materialising in
Oil & Gas?
• What are the key challenges holding back the use of IoT
analytics?
• How large is the Big Data market for Oil & Gas today, and
what is its growth trajectory for the next five years?
• Which technology suppliers and innovators should be on
your Big Data and IoT radar?
Aapo Markkanen, Technology Industry Analyst, ABI Research
2.10 From big data to big influence
• Exploring Big Data tales from around the world
• How does big data change the way we understand and
interact with customers?
• Navigating the Big Data Technologies landscape
• Challenges to start with Big Data. Where do you start?
Setting a successful Big Data strategy
• Reviewing the vital components for an end-to-end big data
architecture
Ali Rebaie, Independent Big Data Analyst,
Rebaie Analytics Group
2.50 Afternoon Tea
3.20 Generating value from risk data in the E&P sector
• What data is relevant
• What are the key exposures
• What are the challenges in the E&P sector
• Case study: risk financing decisions based on facts
David Hughes, Head of Analytics UK & Ireland, Marsh
4.00 Lubricating the moving parts with big data services
• From sensor to cloud to engineer desktop (and back again)
• Analytics and automation
• Information security, rights management, traceability and
business relationships
• The promise of efficient production and reservoir
optimization workflows
• Defining tomorrow’s (oil)fieldcloud
Matthew D. Smith, Founder & Principal Consultant, fieldcloud SAS
4.40 Chairman's Closing Remarks and Close of Day One
SPONSORSHIP OPPORTUNITIES
SMi offer sponsorship, exhibition, advertising and
branding packages, uniquely tailored to
complement your company's marketing strategy.
Should you wish to join the increasing number of
companies benefiting from promoting their
business at our conferences please call: Alia
Malick, Director, on +44 (0) 207 827 6168 or email
amalick@smi-online.co.uk
WHO SHOULD ATTEND?
• Chief Information Officer
• Chief Technology Officer
• Consultants
• Data network engineers
• Data managers Drilling & production engineers
• Geologist & Geophysicists
• IT Director
• IT Architect
• Reservoir managers
• Technology and IT managers
WHO SHOULD SPONSOR?
• Big Data Analytics
Software providers
• Oil and Gas Service
Operators
• Automation and Control
Developers
• Smart and digital oil field
service providers
*Subject to confirmation

3.
fax your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711
Want to know how you can get involved?
Interested in promoting your services to this market?
Contact Humaira Kaiser on +44 (0)20 7827 6197 or email: hkaiser@smi-online.co.uk
Big Data & Analytics for E&P
www.bigdata-analytics-eandp.com Day Two Thursday 10th July 2014
Supported by
8.30 Registration & Coffee
9.00 Chairman's Opening Remarks
Ali Rebaie, Independent Big Data Analyst,
Rebaie Analytics Group
OPENING ADDRESS
9.10 Is seismic data big data?
• The definition of big data is very large volume, well we
certainly have that in the oil and gas sector. In fact it
relates to data so large and complex that it becomes
difficult to process using on-hand database management
tools or traditional data processing applications, which I
would say also applies
• The trend to larger data sets, known as big data, is due to
the additional information derivable from analysis of a
single large set of related data, as compared to separate
smaller sets with the same total amount of data, allowing
correlations to be found to "spot business trends, determine
quality of research, prevent diseases, link legal citations,
combat crime, and determine real-time roadway traffic
conditions"
• So why in general terms do we not consider seismic data -
big data is it the way it is acquired, recorded or used?
data?
Jill Lewis, Managing Director, Troika International
9.50 Should E&P Companies Have a Chief Data Scientist?
• Tying the value of using predictive analytics on big data
sets from offshore equipment.
• Who owns the sensor data? The changing business model
for asset integrity.
• Is there enough boardroom visibility for the value of data
as an asset and resource?
• What competencies are required in E&P to groom and
train the next generation of big data scientists?
Jess Kozman, Regional Manager, E&P Applications -
Information, Mubadala Petroleum
10.30 Morning Coffee
11.00 Big data at the British Geological Survey
• BGS Holds a large amount of data for the E & P Sector
• BGS is building relationships to digitise analogue holdings
• There have been notable advances in scientific
understanding through the integration and modelling of
these data
• Global partnerships for the acquisition and management
of these data form a key part of our future strategy
Matthew Harrison, Director of Informatics,
British Geological Survey
11.40 Sharing knowledge, or just sharing data?
• Analytics can identify useful patterns and relationships but
they must be based on solid and reliable foundations -
Garbage In, Garbage Out is as true as it ever was
• Sharing data, let alone integrating data, will only help your
business if the purpose for the sharing is clear; it is not just a
question of technology or algorithms
• The crucial need is for shared understanding, first of
terminology, then of interpretation, then of action
John S Edwards, Professor of Knowledge Management,
Aston Business School
12.20 Networking lunch
BIG DATA MANAGEMENT
1.30 Decisions from data: the importance of quality, trust and
quantified uncertainty
• Effective management of data is not just about software,
processes and people, although these are necessary
conditions
• Using data to make decisions means weighing evidence,
often using models and other tools
• Effective data management needs to also embrace data
quality
• Data quality includes provenance information and
traditional metadata, quantified uncertainty, and peer
review
• This talk reviews the state of the art in data quality for
scientific applications and suggests framework for
managing data quality in E&P
Dan Cornford, Reader, Computer Science, Aston University
2.10 Laying the foundation for integrated data management
• Define a Target Operating Model
• Develop Implementation Scope and Approach
• Navigating Dependencies and Defining a Starting Point
• Managing the Transition to Operate
Troy Christensen, E&P Backbone Data Director,
Top 5 integrated Energy Company
2.50 Afternoon Tea
3.20 Efficient and effective management and delivery of vast
seismic data sets
• Moving from tapes in warehouses
• Targeting "right first time" data exchange
• Speeding up the processes
• Online delivery - is it feasible yet?
Alan Smith, Principle Consultant, Luchelan
4.00 Big Data in geophysics
• Real time & off line data management
• Diverse data integration
• Automatic versus manual operations
• Redundancy options
Dr. Damiano Pesaresi, Researcher, National Institute of
Oceanography and Experimental Geophysics (OGS)
4.40 Chairman’s Closing Remarks and Close of Day Two

4.
Overview of workshop:
This workshop will cover emerging trends and new
technology developments around massive scale analytics
and data management automation. While there is a lot
hype surrounding “big data” we will take a pragmatic
approach in examining the challenges and opportunities
facing the upstream petroleum industry and use this
session to explore interesting use cases for exploration and
production workflows.
Who should attend:
Obtain cutting edge insights about new ways of applying
emerging technologies. Step outside of the traditional E&P
box to understand how other industries are being
transformed by big data and cloud services.
Programme:
08.30 Registration and Coffee
09.00 Opening Remarks
09.10 Introduction to big data concepts and industry
state of the art
09.50 Sources of E&P data - where it comes from and
how it flows through the organization
10.30 Morning Coffee
11.00 Custodianship - privacy, confidentiality,
traceability & veracity
11.40 Future use cases for E&P workflows
12.20 Closing Remarks
12.30 End of Workshop
About the workshop leader
Matthew D. Smith started his career in the
electricity industry, working on power distribution
network metering and telecontrol network
applications before moving into the upstream Oil
& Gas industry where he has focused on
developing and operating global scale IT infrastructures
aimed at automating and improving the efficiency of
business processes.
About fieldcloud SAS
fieldcloud SAS is a young, dynamic company that provides
connectivity-enabled products and services to automate
and maximize the value of oilfield production data. our
current hardware product the ns-box is a small form factor
microserver appliance which provides a flexible and
powerful processing platform to aggregate the edge of the
oilfield cloud and internet of things. We also provide
consulting and other professional services to help our
customer build fit for purpose applications behind the
corporate firewall.
In association with:
HALF-DAY PRE-CONFERENCE WORKSHOP A
Tuesday 8th July 2014
Holiday Inn Regents Park, London
08.30 - 12.30
Empowering the E&P ecosystem

5.
Overview of workshop:
This workshop will enable people to go hands-on and
see live data running in real world. We will experience
what companies have in-house and whether "Big
Data" is applicable to seismic and associated data.
The data volumes are huge and the datatypes
continue to expand with new technology. As an
industry that already has historic data issues how do we
address new demands such as Life of Field and
MicroSeismic and is it “Big Data”.
Who should attend:
With many companies outsourcing data management
and not having the ability to check the results to see
what is really going on. Without some sort of knowledge
it is like any task you really do not know what is
happening.
There is much talk of Big Data but does it fit into seismic
data management. We will have tape drives, experts,
software to play with and invite you to.... BRING
RANDOM FILES OF SEISMIC DATA ON DISK OR TAPE.
Programme:
13.00 Registration and Coffee
13.30 Opening Remarks
13.40 Update SEG format
14.10 Hands on data, tapes and disc.
15.10 Afternoon Tea
15.40 Does seismic fit into ‘big data’?
16.20 Options for large volume storage of
Seismic Libraries
16.50 Closing Remarks
17.00 End of Workshop
About the workshop leader
Jill Lewis is a master of seismic data problems,
and has invaluable expertise in the industry
dealing with a variety of issues. Jill was chair of
the SEG Technical Standards Committee
from 1998-2002, and is known for giving
excellent presentations around the globe. Her valuable
input can aid in updating your seismic data to conform
to new SEG data formats, providing valuable data
management techniques that allows you to capitalize
on your data assets, and countless other consultancy
services to make your data investments as profitable as
possible.
About Troika
Troika is a Global Seismic Software Company that deals
with all varieties of seismic data formats. Troika provides
comprehensive consultancy and detailed analysis to
satisfy costly and time consuming data management
issues.
In association with:
HALF-DAY PRE-CONFERENCE WORKSHOP B
Tuesday 8th July 2014
Holiday Inn Regents Park, London
13.00 - 17.00
Big Data & Analytics for E&P
- An interactive workshop

6.
BIG DATA & ANALYTICS FOR E&P
Conference: 9th & 10th July 2014 | Holiday Inn Regents Park | London, UK Workshop: 8th July 2014, London
4 WAYS TO REGISTER
FAX your booking form to +44 (0) 870 9090 712
PHONE on +44 (0) 870 9090 711
www.bigdata-analytics-eandp.com
POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor
South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS
If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk
Payment: If payment is not made at the time of booking, then an invoice will be issued and must
be paid immediately and prior to the start of the event. If payment has not been received then
credit card details will be requested and payment taken before entry to the event. Bookings within
7 days of event require payment on booking. Access to the Document Portal will not be given until
payment has been received.
Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another
delegate to take your place at any time prior to the start of the event. Two or more delegates may
not ‘share’ a place at an event. Please make separate bookings for each delegate.
Cancellation: If you wish to cancel your attendance at an event and you are unable to send a
substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing
that cancellation is made in writing and received at least 28 days prior to the start of the event.
Regretfully cancellation after this time cannot be accepted. We will however provide the
conferences documentation via the Document Portal to any delegate who has paid but is unable
to attend for any reason. Due to the interactive nature of the Briefings we are not normally able to
providedocumentationinthesecircumstances.Wecannotacceptcancellationsofordersplaced
forDocumentationortheDocumentPortalasthesearereproducedspecificallytoorder.Ifwehave
to cancel the event for any reason, then we will make a full refund immediately, but disclaim any
further liability.
Alterations: It may become necessary for us to make alterations to the content, speakers, timing,
venue or date of the event compared to the advertised programme.
Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection
Act1998andwemayusethistocontactyoubytelephone,fax,postoremailtotellyouaboutother
products and services. Unless you tick here □we may also share your data with third parties offering
complementary products or services. If you have any queries or want to update any of the data
that we hold then please contact our Database Manager databasemanager@smi-online.co.uk or
visitourwebsitewww.smi-online.co.uk/updatesquotingtheURNasdetailedaboveyouraddresson
the attached letter.
Unique Reference Number
Our Reference E-044
Terms and Conditions of Booking
DELEGATE DETAILS
Please complete fully and clearly in capital letters. Please photocopy for additional delegates.
Title: Forename:
Surname:
Job Title:
Department/Division:
Company/Organisation:
Email:
Company VAT Number:
Address:
Town/City:
Post/Zip Code: Country:
Direct Tel: Direct Fax:
Mobile:
Switchboard:
Signature: Date:
I agree to be bound by SMi's Terms and Conditions of Booking.
ACCOUNTS DEPT
Title: Forename:
Surname:
Email:
Address (if different from above):
Town/City:
Post/Zip Code: Country:
Direct Tel: Direct Fax:
Payment must be made to SMi Group Ltd, and received before the event, by
one of the following methods quoting reference E-044 and the delegate’s
name. Bookings made within 7 days of the event require payment on booking,
methods of payment are below. Please indicate method of payment:
□ UK BACS Sort Code 300009, Account 00936418
□ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU
Swift (BIC): LOYDGB21013, Account 00936418
IBAN GB48 LOYD 3000 0900 9364 18
□ Cheque We can only accept Sterling cheques drawn on a UK bank.
□ Credit Card □ Visa □ MasterCard □ American Express
All credit card payments will be subject to standard credit card charges.
Card No: □□□□ □□□□ □□□□ □□□□
Valid From □□/□□ Expiry Date □□/□□
CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card
Cardholder’s Name:
Signature: Date:
I agree to be bound by SMi's Terms and Conditions of Booking.
Card Billing Address (If different from above):
LIVE STREAMING/ON DEMAND/DOCUMENTATION
Unable to travel, but would like to watch the conference live, ask
questions, participate as if you were in the room?
Price Total
□ Live Streaming £999.00 + VAT £1198.80
□ On demand £599.00 + VAT £718.80
(available 24 hours after the event)
□ Access to the conference documentation
on the Document Portal £499.00 + VAT £598.80
□ The Conference Presentations – paper copy £499.00 - £499.00
(or only £300 if ordered with the Document Portal)
PAYMENT
□ Book by 31st March to receive £300 off the conference price
□ Book by 30th April to receive £100 off the conference price
EARLY BIRD
DISCOUNT
VAT
VAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on live
Streaming, on Demand, Document portal and literature distribution for all UK customers and for those
EU Customers not supplying a registration number for their own country here
CONFERENCE PRICES GROUP DISCOUNTS AVAILABLE
I would like to attend: (Please tick as appropriate) Fee Total
□ Conference & 2 Workshops £2697.00 + VAT £3236.40
□ Conference and 1 Workshop A □ B □ £2098.00 + VAT £2517.60
□ Conference Only £1499.00 + VAT £1798.80
□ 1 Workshop Only A □ B □ £599.00 + VAT £718.80
□ 2 Workshops Only £1198.00 + VAT £1437.60
PROMOTIONAL LITERATURE DISTRIBUTION
□ Distribution of your company’s promotional
literature to all conference attendees £999.00 + VAT £1198.80
The conference fee includes refreshments, lunch, conference papers and
access to the Document Portal containing all of the presentations.
VENUE Holiday Inn Regent's Park, Carburton St, London, W1W 5EE
□ Please contact me to book my hotel
Alternatively call us on +44 (0) 870 9090 711,
email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712