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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
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Case Study Project
Total Marks: 80
SUBJECT : GENERAL MANAGEMENT
ATTEMPT ANY 4 CASES, EQUAL MARKS PER CASE
Case Study 1
Q. 1. Assume you want to lead the change to save the Kollkal plant. Describe how you would
proceed?
Answer:Companies today must be fast and nimble enough to react quickly to changes in customer
demandanddo it withlittle inventory.Gone are the dayswhenmanufacturers could stockpile large
quantitiesof rawmaterials,loadupthe shop floor with work-in-process and pack warehouses with
finishedgoods. The old ways caused erratic and long lead times, high costs and required too much
cash for working
Q. 2. What is the primary type of change needed - technology, product, structure or
people/culture?
Answer:Instead of the Rs.20/- per hour paid to the Kollakal workers the wages paid to the migrant
workers nearAurangabad will be much cheaper Rs.7/- hour working in sub human conditions. This
provides asaving of 15 lakhs to the company for a year, which, can now be used to meet the costs
for training,transportation and other matters.

2. Q. 3. What techniques would you use to overcome union resistance and implement change?
Answer:Inbusiness,the one thingyoucanbe assuredof is change. As the economy ebbs and flows,
so must the strategies employed by business. If your organization experiences change it may also
needtoimplementnew business strategies, which can create resistance among employees. While
every organization is different, there are some
Case -2
Q. 1. What is more important the statement in a corporate culture document or actual
managerialbehaviour?
Answer:Peter Richards read over the Falcon values statement shortly after he was hired as a
software trainer.Afterobservingmanagerial andemployee behaviors at Falcon for a few weeks, he
was struck by wide discrepancy between the values expressed in the document and what he
observed as actual practice within the organization. For example the Falcon values document-
contained statements such as this: "Quality;
Q. 2. Why did the Falcon executives act as they did?
Answer:A small group of managers at Falcon Computer met regularly on Wednesday mornings to
develop a statement capturing what they considered to be the 'Falcon Culture'. Their discussions
were wideranging,coveringwhattheythoughttheirfirm'sculture was,whatitshouldbe andhow to
create it.They were probablyinfluencedbyotherfirmsintheirenvironmentsincetheywere located
in the Silicon Valley area of California. Falcon computer was a new firm, having been created just
eight months earlier. Since the corporation was
Q. 3. Why didn't employees like Richards blow the whistle on Falcon, challenging the
inconsistencybetween values and behaviour?
Answer:Richards soon became disillusioned. He confided in a coworker on afternoon "the falcon
values document was so at avarice with what people saw everyday that very few of them took it
seriously." Employees quickly learned what
Q. 4. How can executives go about changing the old values that govern an organization?

3. Answer:Culture consistsof groupnormsof behaviorandthe underlyingsharedvaluesthathelpkeep
those norms in place. Take your work, for example, a place where almost everyone shows up
between 8:55 and 9:05. Why? Not because the
Case -3
Q. 1. Study the case below.Discuss customer insight? Define CRM,role and advantages for
todaysmanagement?
Answer: Everyone once inawhile,there isanew face at mydoor askingme if I owna Zentopurifier.
Dammit,don'tyou have a customerfile?No,he says.We go fromdoor to door.Splendid.Thenwhat
do you do with all the data you collect? And every one of these men asks me the same questions:
whendidyoubuyit, whatis yourmodel number,isitworkingproperly?The worst is: " What is your
address?" I don't care what the information is being used for. But I don't want to be disturbed for
information, which you already have.
Case -4
Company Social Responsibility & AIDS
Q. 1. What is the impact of AIDS on businesses? Do you agree that businesses in the near future
wouldbe actively interested in addressing the issue of AIDS? Justify your answer
Answer:Accordingto significant research focused on the AIDS pandemic in sub-Saharan Africa, the
virusgenerallytargetsthe working-agepopulation. Affecting people in their most productive years
of life,itleadstoreducedearnings,aswell asincreasedcare demands,higherexpenditure onhealth
care and premature death.Savingsand disposable income decline. In the long term, the consumer
marketisreduced,leadingtoa dropin resourcesavailable forproduction and investment. Reduced
consumerdemand,resourcesand investment possibilities directly affect economic growth. By the
year 2020, the World Bank estimates that the
Q. 2. ABC Corporation wants to partner with an NGO and address the issue of AIDS around its
factory,discuss what steps should ABC Corporation take to initiate, manage and sustain its
partnership with the NGO.
Answer:Solutions to large global challenges often start with small, local actions. When you see a
needor a probleminyourcommunity,you can make a difference by standing up and taking action.

4. An artistmay see youthinhisneighborhoodwithnothingtodoafterschool andstart an informal art
program. An educator may notice that young girls from poor families don’t attend school regularly
and set up a Saturday tutoring program. A nurse may learn that women in her community are
uninformed about basic health services and organize informational workshops.
Case-5
QUESTIONS:
Q. 1) What happened when Prakash got promoted to the position of Asst. Manager (Marketing)?
Whydid this happen?
Answer:Assist Marketing Manager in planning and supervising marketing operations to achieve
revenue target. Coordinate withBrandManagerin developingmarketingplanand budget. Analyze
sales data and determine sales forecast. Recommend creative and cost effective promotional
activities. Conduct marketing campaigns and trade shows to promote brand awareness among
consumers. Coordinate with art departments to
Q. 2) If you were entrusted with the responsibility of managing 6 sales representatives & creating
aneffective sales team, how would you do it?
Answer: ShreyanscalledPrakashforaninformal chatand advisedhimtogo a little easywithpeople.
Prakashwas clearlyagitatedaboutthissince he took this as a personal affront, as he sensed during
thismeetingthatsomeone musthave complained about his behavior to Shreyans. Instead of going
easy with the team, he turned more bitter in his approach. He called a meeting of all the sales
representatives,andindirectlycommunicatedhisdispleasure withthe incident.He once again made
it clear that the targets were attainable but needed a
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601