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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDROMN(SEM 1)
SUBJECT CODE & NAME ML0011-Buying and Merchandising
BOOK ID B1761
CREDIT 4
MARKS 60
Note – Answerall questions.Each questionis followedbyevaluationscheme.
Q.1 Explainthe componentsof Merchandise budgetplan.
Answer: - Budget plan:-
Componentsof Merchandise budgetplan: -
 Review
 Merchandise planning
 Range planning
 Space planning
 Review
The review process consists of two separate activities. Firstly we carry out a Pre-Season Review of
performance history to identify opportunities and problems. Secondly we "normalise" it. Normalisation
isthe processof lookingathistoryandironingoutthe "bumps"tomake it useful asa basisforplanning.
Merchandise Planning:-

2. Q.2 “Merchandise buying and handling is a vital part of implementing merchandise Plans”. Explain
this statement.
Answer: - Merchandising is any practice which contributes to the sale of products to a retail consumer.
At a retail in-store level, merchandising refers to the variety of products available for sale and the
display of those products in such a way that it stimulates interest and entices customers to make a
purchase.
In retail commerce, visual display merchandising means merchandise sales using product design,
selection, packaging, pricing, and display that stimulates consumers to spend more. This includes
disciplines and discounting, physical presentation of products and displays, and the decisions about
whichproductsshouldbe presentedtowhich
Q.3 Explainthe differentphasesforselectionofvendors.
Answer: - The first step towards selecting an Indian vendor is to analyze your business requirements.
After the task of searching and selecting a prospective Indian vendor, you must develop a contract
negotiation strategy to avoid contract negotiation mistakes. Here are five steps to help you choose the
rightoffshore vendorfromIndia.
1. Analyze your businessrequirements
It is important to first analyze your business needs before you even begin to search for a vendor in India.
Assemble a vendor selection and evaluation team who would be given the responsibility of finding a
suitable vendorfromIndia.Discusswithyour
Q.4 Explaininventoryturnover ratio and its importance.
Answer: - In accounting, the Inventory turnover is a measure of the number of times inventory is sold or
used in a time period such as a year. The equation for inventory turnover equals the Cost of goods sold
divided by the average inventory. Inventory turnover is also known as inventory turns, stock turn, stock
turns,turns,and stock turnover.
Q.5 “Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s
overall profitability”.Explainthe three pricing strategiesin this context.
Answer:- Price is a highly sensitive and visible part of retail marketing mix and has a bearing on the
retailer’s overall profitability. Further, pricing itself is an essential part of marketing mix and has its own
place in the strategic decision-making process. In subsequent sub-sections, you will learn the various
pricingstrategies.
Explain the three pricing strategies in this context:- A business can use a variety of pricing strategies
when selling a product or service. The Price can be set to maximize profitability for each unit sold or

3. from the market overall. It can be used to defend an existing market from new entrants, to increase
marketshare withina marketor to enter a new
Q.6 Explainthe followingterms
(i) Retail Planograms
(ii) Signage
Answer: - Retail Planograms:- Planograms, also known as plano-grams, plan-o-grams, schematics and
POGs, are visual representations of a store's products or services. They are considered a tool for visual
merchandising. According to the Oxford Dictionary, "It is a diagram or model that indicates the
placementof retail productsonshelves inordertomaximize
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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