Snapkode offers its customers the opportunity to complete the web visibility improvement plan with a range of complementary marketing services for the company

1. Marketing Services

2. MARKETING SERVICES
PROMOTION
STRATEGY & VISIBILITY MONITORING
ANALYSIS
• CONVERSION ANALYIS
• MARKET ANALYSIS • ROI MONITORING
• BRAND IDENTITY • USABILITY ANALYSIS
• COMMS STRATEGY • BRAND REPUTATION
• COMMS PLAN EVALUATION
SOCIAL MEDIA

3. MARKETING SERVICES
• Snapkode offers its customers the opportunity to complete the web visibility
improvement plan with a range of complementary marketing services for the
company.
• In order to successfully improve online visibility, a web visibility improvement plan
must necessarily be part of a more comprehensive strategic vision embracing all the
components of a company’s marketing communications.
• Sales performance in the long-term are closely related with the reputation of the
company: therefore, communication must be consistent with the corporate
strategy and the firm must establish clear processes for performance monitoring and
customer relationship, keeping in mind that this is a new era where customers are
increasingly engaged in multimedia conversations.
• This is why Snapkode offers a 360º approach to ensure the client is on the right
strategic and operational marketing track to achieve the desired results.

4. STRATEGY & ANALYSIS
MARKET ANALYSIS
• Current market situation and It is a common attitude to tend to rush to
online positioning analysis. conclusions and possible solutions
before having grasped the real problem.
Snapkode prepares your strategic choice
with a preliminary study of the market
situation in which your company
operates, analyzing the quality of your
online presence and comparing it with
that of your main competitors. We
identify your competitive positioning, the
performance of your products/services,
socio-demographic characteristics and
behavior of your customers, and potential
business development opportunities.

5. STRATEGY & ANALYSIS
BRAND IDENTITY
• Brand positioning and visual Being visible is an advantage that may
identity strategic study (tone of be cancelled out if the way in which the
firm is visible is inconsistent in regards
voice, claim, logo, communication
with the desired market positioning.
material graphics…). Snapkode helps you analyze your
resources and interpret market,
customers, and competition, choosing
the direction to follow, ensuring that all
components of your communication are
consistent with corporate objectives at
every touchpoint.

6. STRATEGY & ANALYSIS
COMMUNICATION STRATEGIES:
ONLINE + OFFLINE
• Integration of online and offline Online communication offers huge
communication strategies: opportunities but there are a plethora of
strategic plan study and practical channels to choose from and it is
important to master each one you select,
training on channels management.
coordinating them with offline activities.
The language, purpose and methods
often differ between online and offline:
Snapkode sets the strategic direction for
your company and helps you in the
implementation phase, through
customized and specific training to your
resources.

7. STRATEGY & ANALYSIS
DIGITAL COMMUNICATION
PLAN
• Digital communication plan and Web site, blog, forum, video, social
practical training on channels media, PR, DEM, mobile marketing,
management. adver gaming, digital events, they are all
available online tools for a company, but
which one should your company use,
how, and how much?
Snapkode guides you through the
implementation of an ad hoc digital
strategy, giving you the tools and
knowledge to communicate effectively
and consistently in every channel,
monitor results, and meet corporate
objectives.

8. SOCIAL MEDIA
SOCIAL COMMUNICATION Social media are crucial at a time when
PLAN the consumer has grown accustomed to
being the protagonist and is especially
• Social Media communication attracted by the engagement factor.
plan and practical training on Not all social channels are suitable for
channels management. your business, and communication in
these areas must be planned for,
complying with rules often radically
different from traditional communication.
Snapkode assists in the drafting of a
social media plan tailored to your needs
and offers specific training for your
internal resources on the use and
management of the channels.
Being active on social media also brings
increased organic visibility results.

9. PROMOTION
PROMOTION PLAN
• Promotion plan on corporate Corporate presence, whether it is online
owned media: evaluation and or offline, does need promotion.
Snapkode offers strategic plans,
implementation of offline PR,
technical and management support for all
SEO, and SEM mix. offline PR, SEO (with Jtoow), and SEM
(with Google Adwords) activities,
depending on the company’s needs.

10. VISIBILITY
JTOOW
• Automatic SEO: websites SEO (Search Engine Optimisation) is the
optimization. set of techniques allowing a website to be
optimally positioned within the organic
results (SERP) of major search engines
(Google).
A SEO strategy promotes brand
positioning. Google has a great
persuasive power on people. Being well
positioned in the search engines
improves the positive perception of
brands and services.
JTOOW projects guarantee search
engine optimization with hundreds, if not
thousands, of keywords on the first page
of search engine results.

11. MONITORING
CONVERSION ANALYIS When any strategy is implemented it is
• What to measure and how: essential to keep results monitored.
Google Analytics data analysis. Snapkode offers a specific conversion
monitoring plan (depending on the
strategic objectives), also providing
specific training on the use of Google
Analytics tools:
•Demographic data (language and
location)
•Behavior data (frequencies, involvement)
•Technological data (browser, mobile)
•Average time spent on page
•Bounce rates
•Organic visibility data
•Keyword advertising visibility data.

12. MONITORING
ROI MONITORING
• ROI monitoring tools, through What benefits does online visibility bring?
website, online campaigns, Digital Are you getting the type and number of
PR, and Social Media. conversions desired?
Return on investment is usually the
dominant metric in marketing initiatives.
While offline the definition of ROI is often
inaccurate, with online channels you can
set and monitor more precise and
specific objectives, but in order to do so it
is important to know what tools to use.
Snapkode offers customized plans to
monitor online communication activities
and a specific training for the managers
involved.

13. MONITORING
USABILITY ANALYSIS
Desired conversions may not occur
• Analysis and improvement of because of poor usability of the corporate
corporate website’s user- website. Snapkode helps you understand
friendliness and customer why the conversion is not obtained during
interaction, through the study the visit, setting the key metrics for your
of Google Analytics data, business, and teaching you how to keep
graphic impact, information them monitored:
organization. •Demographic data (language and location)
•Behavior data (frequencies, involvement)
•Average time spent on the page
•Bounce rates
•Pages most displayed
•Interaction with users.

14. MONITORING
Establishing and monitoring the level of
BRAND REPUTATION company reputation helps
EVALUATION the management in making adjustments
along the way to the strategic or
tactical approach, even avoiding potential
• Online brand reputation crises. It is definitely recommended to
evaluation tools. keep control of conversations on the web
by using both own and not-
owned platforms, because when
consumers express their opinions on the
web (and they do) an indelible mark is left
on the positive or negative reputation of
the company. Sometimes this leads
to crises that may irreversibly damage the
company's reputation.
Snapkode offers specific training on the
tools and techniques needed for online
brand reputation assessment.

15. MARKETING SERVICES
THE BENEFITS
A 360º marketing
approach for corporate
continuous improvement