Presentation on Digital Media & Entrepreneurship - for students of Department of Media & Communication at MOP Vaishnav College in Chennai, India

1. Digital Media & Entrepreneurship in India
M.O.P. Vaishnav College – Media & Communications Department
3rd Sep 2015

6. The Mobile Revolution is changing everything

7. Indian Internet Landscape

8. What is the population of India?

9. Mobile Users in India - 2015

10. 886 000 000

11. Internet users in India

12. About 350 000 000

13. Facebook Users in India - 2015

14. 138 000 000

15. Monthly Active Users on Whatsapp in India?

16. 120 000 000

17. Number of apps in Google Play - 2015

18. 1,400,000

19. Population:
1241m
TV: ~150m
Households
Mobile:
~886m
Internet:
~250m
Putting India in perspective – only 20% population online (36%
penetration in urban & 6% in rural)

20. 70% usage is via mobile + the internet speed is still very low

21. How are businesses & brands marketing via digital
media?

22. What is digital marketing? Is it relevant more than ever before ?
Digital
Marketing to
be Integrated
Social Media
Marketing
Digital
Advertising /
Emailer
Search Engine
Optimisation
User friendly
& Responsive
Website

23. What is digital marketing? Is it relevant more than ever before ?
User friendly
& Responsive
Website

24. Website or Mobile App is the first step to your digital presence

25. Responsive website design is a must

26. Right user experience – drive them to convert

27. Heatmap to understand user behavior on website homepage

28. Heatmap to understand user behavior on website homepage

29. Track Consumer Behaviour

30. What is digital marketing? Is it relevant more than ever before ?
Search
Engine
Optimisation

31. Then you need to be searchable so that your business can be
found

32. It can be complex but focus on the important things first

33. Search Engine Optimisation & Content is key
Organic
Traffic &
Conversion
Growth
Selection of
Themes,
Keywords
Continuous
On-page and
Off-page SEO
Content Plan
Social Media +
Ad Traffic +
Website UX
• Address on-page issues
• Continuous Off-page
Quality Link building
• Clear and differentiated
content strategy to drive
organic traffic
• Social Media:
Driving Social
Shares and
Links/Mentions
• Driving quality
inorganic traffic
with high
conversions has
strong positive
correlation with
SEO traffic
• Keyword and
Competitor
Research to identify
opportunities

34. ..and that, in simple terms is how you increase your ranking on
Google

35. How does Influencer marketing work?

36. Some recent influencer marketing campaigns

37. External Bloggers can be engaged to review the series to create viralityExternal Bloggers can be engaged to review

38. What is digital marketing? Is it relevant more than ever before ?
Social Media
Marketing

39. Social media captures largest shares of computer time in India
*Based on ComScore report, 2013

40. • Communicate the brand
story and establish a
connect with the target
audience
Brand Story
• Develop content to
create virality and social
sharing
• Videos
• Images
• Blog Content
Content • Leverage the right social
media platforms
Social
Network
• E.g. HospitalKhoj,
Helping Doc,
WhatClinic platforms
where HealthCare
companies can be listed
• MagicBricks etc
3rd Party
Platforms
Social Media can be critical in brand building and visibility

41. Fun & Relevant content works best rather than just product

42. Fun & Relevant content works best rather than just product

43. Fun & Relevant content works best rather than just product

44. Zomato does this very well

45. Truly Madly does this very well

46. Run social media campaigns to engage with the user #CutestCouple

47. Engaging contests like the #SuperFAN Contest

48. Lots of opportunities for Innovation in Social Media

49. Lots of opportunities for Innovation in Social Media

50. Creating content for social media need not always be a challenge
Stats /
News
Blog
posts
Learnings
from
current
project
Views on
news or
research
RT others
Asking
Questions
/ Opinions

51. On Twitter its about real time conversations

52. “Likes” and “Follow” do not matter…

53. Increased visitors leading to sales
Higher Brand Awareness
Emotional connect with the brand
Analytics to understand the customer
Things that matter are..

54. What is digital marketing? Is it relevant more than ever before ?
Digital
Advertising /
Emailer

55. It’s a Google World

56. How does Retargetting work
A user visits your
website and may
or may not
complete an
action
Google/Adroll places
a “cookie” in this
user’s browser to
show they visited your
website
The user leaves your
website and navigates
through other websites
on the Display Network
The “cookie” triggers
your ad to show on
these sites. This gives
you another chance to
advertise to this user

57. Facebook can still be very effective

58. Use free Analytics tools to track
Who are they? How are they
getting to your site?
What are they doing
once they get there?
When are they
visiting?

59. What does all the growth in digital mean for YOU?

60. What does this mean for you?
What do you want to become in Life?

61. Who is an entrepreneur?

62. Entrepreneurs solve problems

63. Entrepreneurs solve problems

67. Shravan & Sanjay Kumaran became entrepreneurs at age 10 & 12

68. If you don’t want to start out, then work somewhere awesome

69. Q&A
My Email: vikas@socialbeat.in
Twitter: @jvchawla