This document outlines 24 ways to become more creative presented by Jason Keath at the Social Fresh Conference. The ways are grouped under headings like "Brushing Up Against Life" which encourages traveling, learning new skills, and challenging yourself. Other sections discuss connecting ideas through incubation, generating many ideas even if they are absurd, improving brainstorming techniques like anonymizing ideas and finding partners. The final message is that teams should be balanced, reach outside their organization, and be given autonomy to unlock their creativity.

1. UNLOCKING
CREATIVITY
With
Jason Keath, Social Fresh Conference
20 WAYS TO BE MORE CREATIVE

2. Unnoticed routines are
the enemy of creativity.
UNLOCKING CREATIVITY

3. BRUSH UP
AGAINST LIFE
(Inspiration)
UNLOCKING CREATIVITY

4. Brushing Up Against Life UNLOCKING CREATIVITY
1. Read More!
Outside of your expertise

5. Brushing Up Against Life UNLOCKING CREATIVITY
2. Travel More
Welcome to Tampa!

6. Brushing Up Against Life UNLOCKING CREATIVITY
3. Learn Stuff
Languages, cooking, science, school, art

7. Brushing Up Against Life UNLOCKING CREATIVITY
4. Get Really Really
Good At Something
AKA. Expertise

8. Creativity happens when
expertise brushes up against
life experience.
UNLOCKING CREATIVITY

9. Brushing Up Against Life UNLOCKING CREATIVITY
5. Challenge Yourself
AKA The Learning Zone

10. Brushing Up Against Life UNLOCKING CREATIVITY
6. Notice Routines
Pattern Interruption

11. Brushing Up Against Life UNLOCKING CREATIVITY
7. Surround Yourself
With Creative Fire Starters
Hang out with creative people

12. CONNECTING IDEAS
(Association)
UNLOCKING CREATIVITY

13. Connecting ideas UNLOCKING CREATIVITY
8. Do Not Subscribe
To False Creative Idols
We are All creative and can ALL be more creative

14. UNLOCKING CREATIVITY
Most people do not need to break out
of the box to become more creative,
they can simply focus on making the
box better.
— Tom Webster

15. Connecting ideas UNLOCKING CREATIVITY
9. More Time (a)
Incubation

16. Connecting ideas UNLOCKING CREATIVITY
9. More Time (b)
Poptarts

17. Connecting ideas UNLOCKING CREATIVITY
10. More Ideas
50 for every solution, if a team 100 for every solution

18. You don’t get from napkin to
novel without a few hundred
hours of hard work.
UNLOCKING CREATIVITY

19. Connecting ideas UNLOCKING CREATIVITY
11. More Bad Ideas
Two kinds of bad ideas: Obvious & Absurd

20. BRAINSTORMING
(Association)
UNLOCKING CREATIVITY

21. The Corporate America
brainstorm is a watered down
clone of what it was born to be.
But it can be saved.
UNLOCKING CREATIVITY

22. Brainstorms UNLOCKING CREATIVITY
12. Send A Brief
With examples of target ideas

23. Brainstorms UNLOCKING CREATIVITY
13. Pre-generate ideas
20 ideas per person

24. Brainstorms UNLOCKING CREATIVITY
14. Anonymize ideas
Remove judgment, even playing field

25. Brainstorms UNLOCKING CREATIVITY
15. Pre-organize Ideas
Match up and categorize like ideas

26. Brainstorms UNLOCKING CREATIVITY
16. Improve Ideas As Team
Rate, augment, combine

27. Brainstorms UNLOCKING CREATIVITY
17. Find Three Ideas
Two thoroughbreds, one unicorn

28. BETTER TEAMS
(Partners)
UNLOCKING CREATIVITY

29. Brainstorms UNLOCKING CREATIVITY
18. Find A Partner In Crime
Stop trying to be creative by yourself

30. Brainstorms UNLOCKING CREATIVITY
19. Humble Brainstorm Leaders
Can give credit, do not need to own everything

31. Brainstorms UNLOCKING CREATIVITY
20. Human Brainstorm Leaders
Self-deprecating, casual, no pre-determined results

32. Brainstorms UNLOCKING CREATIVITY
21. Confident Brainstorm Leaders
Experienced, speakers, can interrupt & redirect

33. Brainstorms UNLOCKING CREATIVITY
22. Use Balanced Teams
Team members that have worked
together combined with outsiders/newbies

34. Brainstorms UNLOCKING CREATIVITY
23. Reach Outside Your Organization
Bring in experts on related topics

35. Brainstorms UNLOCKING CREATIVITY
24. Give Teams Autonomy
Room to play

36. UNLOCKING CREATIVITY
Q&A
Thanks from…
Jason Keath, Social Fresh Conference