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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING WINTER 2015 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1. Describe the supplychainBenchmarkingProcedure. [Definitionof Benchmarking. Procedure forsupplychainbenchmarking] 2. Explainrecenttrendsinthe area of salesmanagementunderInternational salesmanagement. [Definitionof salesmanagement Explanationof trends] 3. Brieflydiscussaboutthe nature andresponsibilitiesof aSalesmanager. [Goal setting Planningandbudgeting Organizingandimplementing Controllingand evaluating] 4. Explainthe SCORmodel witha diagrammaticrepresentation. [SCORmodel FocusingAspectswithdiagram] 5. When one memberof distributionchanneltriestomaximize itsprofitsatthe expense of restof the members,itwill create conflicts,resultinginthe declineof profits.Toavoidthese conflicts,now retail firmshave startedformingvertical Marketingsystems(VMS).Explainthe three typesof VMSthrough whichgoodsand servicesare usuallydistributedtocustomers. [Definitionof VMS Three typesof VMS] 6. An organizationneedstobe extremelycautiousinmakinginvestmentsinvarioustypesof inventories. The extentof control requiredtobe maintainedonall itemsisnotthe same.Explainsome important toolsof Inventorymanagementlike ABCanalysis,Just-In-Time&Economicorderquantitymodel. [Definitionof InventoryandInventoryManagement ABC analysis,Just-In-Time &EconomicOrderQuantityModel] MK0011-Consumer Behaviour
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 1. “Selectingthe rightsegmentationvariable is critical”.Explainwiththe helpof anexample eachfor three typesof segmentation. [Explanationof three types Examples] 2. Explainthe conceptof defense mechanismindetail. [Explanation Formsof frustration] 3. DiscussTrait theoryand itsrelevance inconsumerbehaviour. [Explanationof traitTheory Typesof personalitytraits] 4. “A numberof factorsinfluence individualsthatmaydistorttheirperceptions”.Isittrue?Comment. [Explanationof factorsthatdistortindividual perception] 5. Explainthe differentcomponentsof learning. [Explanation] 6. Write shortnoteson: a) The AdoptionProcess b) Post-Purchase Behaviourof aconsumer [a) meaningandBarriers b) Meaningand example] MK0012- Retail Marketing 1. Define Private Branding.Explainthe growthdriversof private label indetail [Explanationof Private Branding Growth driversof private label] 2. Describe the Retail BuyingProcessinbrief. [Definitionof retailing Explanationof retail buyingprocess] 3. Explainthe Retail MerchandisingManagement(RMM) inbrief. [Definitionof Retail Merchandising StepsinvolvedinRMM] 4. Define e-tailing.Explainthe future of electronicretailing. [Definitionof e-tailing Future of e-tailing] 5. Price is a highlysensitive andvisible partof retail marketingmix.Retailer’soverall profitability dependsonPricing.Itplaysanimportantrole instrategicdecisionmakingprocess.Explainvarious pricingstrategiesare adaptedbythe retaileraccordingtothe situation. [Explanationof pricinginRetail Retail Pricingstrategies] 6. Describe anythree Rural retail strategiesinbrief. [Definitionof Rural retail
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Anythree Rural retail strategies] MK0013-Marketing Research 1. Describe the componentsof researchproposal. [Explanation] 2. There are certain advantagesanddrawbacksof secondarydata.Elaborate. [Explanationof advantagesof secondarydata Explanationof drawbacksof secondarydata] 3. “The questionnaire formatchangesdependinguponthe amountof structure anddisguise required duringdata collection”.Comment [Explanationof questionnaireformat Explanationof questioncomposition] 4. Explainnoncomparative scalesanditstypes [Explanationof the meaning Explanationof types] 5. Explainthe processof data preparationindetail. [Explanation] 6. Write shortnoteson: a) Copytesting b) SalesAnalysis [a) Meaningwithexample b) Meaningand Benefits] GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com

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Smu mba sem 3 marketing winter 2015 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING WINTER 2015 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1. Describe the supplychainBenchmarkingProcedure. [Definitionof Benchmarking. Procedure forsupplychainbenchmarking] 2. Explainrecenttrendsinthe area of salesmanagementunderInternational salesmanagement. [Definitionof salesmanagement Explanationof trends] 3. Brieflydiscussaboutthe nature andresponsibilitiesof aSalesmanager. [Goal setting Planningandbudgeting Organizingandimplementing Controllingand evaluating] 4. Explainthe SCORmodel witha diagrammaticrepresentation. [SCORmodel FocusingAspectswithdiagram] 5. When one memberof distributionchanneltriestomaximize itsprofitsatthe expense of restof the members,itwill create conflicts,resultinginthe declineof profits.Toavoidthese conflicts,now retail firmshave startedformingvertical Marketingsystems(VMS).Explainthe three typesof VMSthrough whichgoodsand servicesare usuallydistributedtocustomers. [Definitionof VMS Three typesof VMS] 6. An organizationneedstobe extremelycautiousinmakinginvestmentsinvarioustypesof inventories. The extentof control requiredtobe maintainedonall itemsisnotthe same.Explainsome important toolsof Inventorymanagementlike ABCanalysis,Just-In-Time&Economicorderquantitymodel. [Definitionof InventoryandInventoryManagement ABC analysis,Just-In-Time &EconomicOrderQuantityModel] MK0011-Consumer Behaviour
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 1. “Selectingthe rightsegmentationvariable is critical”.Explainwiththe helpof anexample eachfor three typesof segmentation. [Explanationof three types Examples] 2. Explainthe conceptof defense mechanismindetail. [Explanation Formsof frustration] 3. DiscussTrait theoryand itsrelevance inconsumerbehaviour. [Explanationof traitTheory Typesof personalitytraits] 4. “A numberof factorsinfluence individualsthatmaydistorttheirperceptions”.Isittrue?Comment. [Explanationof factorsthatdistortindividual perception] 5. Explainthe differentcomponentsof learning. [Explanation] 6. Write shortnoteson: a) The AdoptionProcess b) Post-Purchase Behaviourof aconsumer [a) meaningandBarriers b) Meaningand example] MK0012- Retail Marketing 1. Define Private Branding.Explainthe growthdriversof private label indetail [Explanationof Private Branding Growth driversof private label] 2. Describe the Retail BuyingProcessinbrief. [Definitionof retailing Explanationof retail buyingprocess] 3. Explainthe Retail MerchandisingManagement(RMM) inbrief. [Definitionof Retail Merchandising StepsinvolvedinRMM] 4. Define e-tailing.Explainthe future of electronicretailing. [Definitionof e-tailing Future of e-tailing] 5. Price is a highlysensitive andvisible partof retail marketingmix.Retailer’soverall profitability dependsonPricing.Itplaysanimportantrole instrategicdecisionmakingprocess.Explainvarious pricingstrategiesare adaptedbythe retaileraccordingtothe situation. [Explanationof pricinginRetail Retail Pricingstrategies] 6. Describe anythree Rural retail strategiesinbrief. [Definitionof Rural retail
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Anythree Rural retail strategies] MK0013-Marketing Research 1. Describe the componentsof researchproposal. [Explanation] 2. There are certain advantagesanddrawbacksof secondarydata.Elaborate. [Explanationof advantagesof secondarydata Explanationof drawbacksof secondarydata] 3. “The questionnaire formatchangesdependinguponthe amountof structure anddisguise required duringdata collection”.Comment [Explanationof questionnaireformat Explanationof questioncomposition] 4. Explainnoncomparative scalesanditstypes [Explanationof the meaning Explanationof types] 5. Explainthe processof data preparationindetail. [Explanation] 6. Write shortnoteson: a) Copytesting b) SalesAnalysis [a) Meaningwithexample b) Meaningand Benefits] GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com