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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 HCS WINTER 2014 ASSIGNMENTS MH0056 – Public Relations & Marketing for Healthcare Organizations 1 SWOT analyses the hospital you are in and evaluate the same in the light of hospital service offered,from the customer’s point of view and write a report. Explanation of SWOTanalysis Report 2 Explain the types of public relations research. Mentioning the types Explanation 3 Define e-marketing. Explain the various components of an e-marketing activity plan. Definition Explanation 4 Discuss the current scenario of medical tourism in India. Explanation of medical tourism Explanation of present situation of medical tourism Advantages of medical tourism 5 Describe the future of healthcare marketing. Brief outline of healthcare marketing Explanation of future of healthcare marketing 6 Discuss brand building on the internet. Definition of brand Purpose Explanation of various components of brand building MH0057 – Management of Healthcare Human Resources 1 Discuss management development in healthcare organisations. Definition
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Methods Management development programmes Principles of management development Line and staff responsibilities in management development 2 Describe recruitment in healthcare services. Meaning and definition Factors affectingrecruitment process Importance of recruitment Sources of recruitment Recruitment process 3 Explain the objectives of HRM in healthcare. Listing the objectives Explanation 4 Define performance appraisal. Describe the components of performance appraisal. Definition Mentioning the components Explanation 5 Discuss HR audit process. Explanation of phases of HR audit process Explanation of components of HR audit process 6 What is collectivebargaining? Explain the principles and characteristics of collectivebargaining. Definition Explanation of principles Explanation of characteristics MH0058 – Legal Aspects in Healthcare Administration 1 What is professional secrecy?Discuss the exceptions to the rule of confidentiality. A Definition Explanation of exceptions tothe rule of confidentiality 2 Explain the followingconcepts: a. Accountability to patients b. Vicarious liability A a. Explanation of Accountability to patients b. Explanation of Vicarious liability 3 Which are the 3 types of inquests in India? Explain. Mentioning 3 types of inquest Explanation 4 Define abortion. Explain medical termination of pregnancy act in detail. A Definition
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Explanation of various aspects of MTP act 5 Explain medical negligence. List the various rights and responsibilities of the patient. Explanation of medical negligence Listing the rights of the patient Listing the responsibilities of the patient 6 Discuss the important documents and ethical codes in medical ethics. Listing the important documents Explanation MH0059 – Quality Management in Healthcare Services 1 Explain the principles of quality in healthcare. Brief outline of quality in healthcare Explanation of principles 2 Differentiate between Six sigma and Total quality management. Mentioning 10 important differences between six sigma and TQM 3 Explain the implementation of QMS in healthcare organisation. Brief outline of QMS Explanation of steps in implementing QMS in healthcare organization 4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals. Definition of accreditation and certification Benefits of accreditation Benefits of certification 5 Define total quality management. Discuss the importance of TQM in healthcare. Definition Importance 6 Discuss the methods of performance evaluation in healthcare services. Listing all the methods of performance evaluation Explanation of all the methods of performance evaluation

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  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 HCS WINTER 2014 ASSIGNMENTS MH0056 – Public Relations & Marketing for Healthcare Organizations 1 SWOT analyses the hospital you are in and evaluate the same in the light of hospital service offered,from the customer’s point of view and write a report. Explanation of SWOTanalysis Report 2 Explain the types of public relations research. Mentioning the types Explanation 3 Define e-marketing. Explain the various components of an e-marketing activity plan. Definition Explanation 4 Discuss the current scenario of medical tourism in India. Explanation of medical tourism Explanation of present situation of medical tourism Advantages of medical tourism 5 Describe the future of healthcare marketing. Brief outline of healthcare marketing Explanation of future of healthcare marketing 6 Discuss brand building on the internet. Definition of brand Purpose Explanation of various components of brand building MH0057 – Management of Healthcare Human Resources 1 Discuss management development in healthcare organisations. Definition
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Methods Management development programmes Principles of management development Line and staff responsibilities in management development 2 Describe recruitment in healthcare services. Meaning and definition Factors affectingrecruitment process Importance of recruitment Sources of recruitment Recruitment process 3 Explain the objectives of HRM in healthcare. Listing the objectives Explanation 4 Define performance appraisal. Describe the components of performance appraisal. Definition Mentioning the components Explanation 5 Discuss HR audit process. Explanation of phases of HR audit process Explanation of components of HR audit process 6 What is collectivebargaining? Explain the principles and characteristics of collectivebargaining. Definition Explanation of principles Explanation of characteristics MH0058 – Legal Aspects in Healthcare Administration 1 What is professional secrecy?Discuss the exceptions to the rule of confidentiality. A Definition Explanation of exceptions tothe rule of confidentiality 2 Explain the followingconcepts: a. Accountability to patients b. Vicarious liability A a. Explanation of Accountability to patients b. Explanation of Vicarious liability 3 Which are the 3 types of inquests in India? Explain. Mentioning 3 types of inquest Explanation 4 Define abortion. Explain medical termination of pregnancy act in detail. A Definition
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Explanation of various aspects of MTP act 5 Explain medical negligence. List the various rights and responsibilities of the patient. Explanation of medical negligence Listing the rights of the patient Listing the responsibilities of the patient 6 Discuss the important documents and ethical codes in medical ethics. Listing the important documents Explanation MH0059 – Quality Management in Healthcare Services 1 Explain the principles of quality in healthcare. Brief outline of quality in healthcare Explanation of principles 2 Differentiate between Six sigma and Total quality management. Mentioning 10 important differences between six sigma and TQM 3 Explain the implementation of QMS in healthcare organisation. Brief outline of QMS Explanation of steps in implementing QMS in healthcare organization 4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals. Definition of accreditation and certification Benefits of accreditation Benefits of certification 5 Define total quality management. Discuss the importance of TQM in healthcare. Definition Importance 6 Discuss the methods of performance evaluation in healthcare services. Listing all the methods of performance evaluation Explanation of all the methods of performance evaluation