Smu mba sem 4 Retail fall 2015 assignments, smu mba assignments, smu solved assignemnts, smu mba solved assignemnts, smu fall 2015 assignments

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SMU MBA SEM 4 RETAIL FALL 2015 ASSIGNMENTS
ML0015
1 Discusstheeightdifferentdemand situationsof Service.
Eight different demand situations
2 ElaborateGAPanalysisindetail.
Explanation of GAP Model.
3 “Interactionplaysa leadroleinbuildingcustomerrelationships”.ExplainCIM inthis
context.
Explanation of CIM
Explanation of Methods
4 What are the varioustypesofconflictsinmarketingservices?
Explanation of types
5 Elaboratetheimportantsteps that serviceprovidersshouldbearinmindwhile
implementingoneto one marketing.
Explanation
6. “Positioningaserviceinthe marketplaceismuch likepositioningaproduct”.Explain
Servicepositioninganditspurposewiththe helpofan example.
Explanation of service positioning
Explanation of purposes
Example
ML0016
1 Explain the different types of Advertising copy.
Definition of Advertising copy
Explanation of types
2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of
advertising.
Meaning of DAGMAR approach
Explanation of DAGMAR approach
3 Advertising is a paid form of communication. It has gained its significance since it
attempts to build a positive attitude towards a product. Explain the characteristics and
objectives of advertising.
Definition of advertising
Characteristics
Objectives
4 What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media
Explanation of the concepts
5 Describe the AIDA model of consumer response hierarchy with the help of diagram.
Explanation of AIDA model

2. Diagram
6 Describesome ofthestrategiesforeffectivemarketingand advertisingin rural market.
Discuss the nature of rural market
Strategies
ML0017
1 Explain Retail Trade Area and the different models related to it.
Explanation of retail trade area
Explanation of models
2 Elaborate the characteristics of International Standards of Shopping Malls.
Explanation
3 “Tenant Management in malls is a very critical matter”. Elaborate
A Meaning of tenant management
Explanation of role of tenant mix
4 Explain the use of In-Mall Ads to develop Experiential Marketing.
Explanation
5 “Shopping malls and complexes are places where people gather in great numbers and
the occurrence of a disaster can result in heavy casualties”. Elaborate.
Meaning of Emergency Management
Explanation of Steps
6 Write short notes on:
a) Cooperative Advertising
b) Resource Based Analysis
a) Explanation
b) Explanation
ML0018
1 Describe the various Project Management Tools.
Explanation of Tools
2 Explain the Retail Project Formulation for Franchise Business
Explanation of Basics of Franchising
Explanation of Evaluation Process
3 Explain Project Risk and its types
Explanation of Project Risk
Explanation of its types
4 Describe different activities related to the Retail Project Execution.
Explanation of activities
5 Briefly explain Retail Project life cycle stages.
Explanation of stages
6 Write short notes on:
a) Maximin Decision Rule(Pay off model)
b) ISO 9000
a) Meaning and stages
b) Meaning and standards
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