3. FEED
BACK
GROUP NAMES THINGS THAT WERE LIKED
THINGS THAT WERE
DISLIKED
ELLEN, ABI, JACK, JOSH
- The slow motion money falling from the hat
- Clinking bear bottles
- Phone light on the guys face gives good
atmosphere
- Preferred real money
- Transition between night time in the
caravan to daylight at the train station
were too inconsistent with the lyrics.
JAMES, HAZAL, SCOTT
- Smashed IPhone appropriate and ironic
‘hang out den’- looked cool
- The money at the beginning could’ve
been
shown for a little longer.
MATT, ZOE, RYAN
- Liked the sequence and lighting, good
variation and diversity between shots.
- I would’ve preferred the shots to have
been in focus continuously rather than
changing between shots.
- The title screen wasn’t displayed long
enough.
4. TECHNICAL
QUALITY
LIP SYNCHING
Our intentions originally was to display a band throughout our music video, this did consist of
finding musically confident individuals willing to take part. Sam (who played the ‘lead singer’) was
confident with learning the lyrics quickly and having to mime them repeatedly in various different
locations. He portrayed the character perfectly displaying a consistent personality throughout; we
were looking for an edgy, rough and ‘ready to go’ image which he was able to deliver naturally.
We shot multiple takes of the lip synching scenes just to make sure clips would consistently flow
without appearing as too staged, the track was also played in the background, this was not just for
Sam’s benefit but also for the other band members who would need to reference the instrumental
part of the song in order to play their instruments on time; this also played a vital part within the
filming process as the other band members had to stay synchronized with the music and each
other. This resulted in being one of the stronger areas of the final video with no bad criticism
mentioned at all.
7. TECHNICAL
QUALITY
LIGHTING
Creating a consistent balance between scenes
through lighting was definitely one of the larger
issues we had to face. Unfortunately the footage was
shot in December so a natural light source wasn’t
very reliable, but the artificial light we used wasn’t
either.
This was one of the comments given in feedback
“Transition between night time in the caravan to
daylight at the train station is too inconsistent with
the lyrics.”- Originally there were supposed to be
more scenes with different band members, this
would have showed a diverse range of waking up
introductory shots in different locations making this
look less prominent. The other point being that the
caravan scene was supposed to be set in the
morning (judging by the lack of daylight, much
earlier) but due to timings and availability, this was
the best we could do. To make this more
understandable a time reference should’ve been
applied within the editing process to state how early
the scene was set.
8. TECHNICAL
QUALITY
LIGHTING
Here you see all the different scenes and
the way in which they’re lit, the
brightness isn’t too inconsistent and
does partially correlate with the songs
progression and lyrics. Lamps, torches,
fairy lights and any other form of artificial
light source that was available was used
to create shadows and light the room in
the most natural way possible, we even
attempted to make possible links just so
it wouldn’t look too ridiculous.
One comment was “The Phone light on
the guys face gives good atmosphere”-
this made me feel relieved as we
actually used an industrial torch to light
Sam and though it looked too harsh and
prominent but luckily in this scene the
phone was the main focus (bottom right
image).
Through the use of filters on Premier,
some of this light imbalance could be
disguised.Ç
11. TECHNICAL
QUALITY
EDITING (TO THE BEAT)
Here’s a visual example of how to edit on
the beat in Adobe Premier. You have two
timelines; one for visuals (blue) and the
other for audio (green), the audio bar has
sound waves displayed on it. Now where
this red line is shows the point of where the
beat starts and where the visuals are going
to link to this rhythm.
This is an example
of editing on the
beat to a very small
scale, the whole
video is edited to
the beat, this just
brings everything
together and for a
simple technique
can really make a
lot of difference.
12. CREATIVE
QAULITY
The Final Music Video holds attention from the audience through a diverse and interesting
range of shots, a solid but intriguing storyline and the way in which the target audience can
somewhat relate to the young and free nature that appeals to students/ teenagers.
Does the video work well with the track? What aspects help visualise the tone and content of
the track? What do you believe could be improved and how?
13. NINE KEY FRAMES
COMPARISON
Unfortunately we were unable to
get enough people in such a small
amount of time to all gather for a
party so just had the band
performing in a more casual manor
We still used various different
extreme close-ups on certain
inanimate objects linked and
related to the video/ lyrics
throughout.
The monopoly
money theme was
pursued and the
thief scene did
work but we
related the theft to
the band member.
The train station
scene was a
success even
though we didn’t
actually shoot it on
the train due to too
many safety
complications and
expenses
Each band
member still
worked, just un
more interesting
places.
The scene was still
carried through but with
less religious figures, to
link it to the rest of the
video we used the thief
This scene
was too
insignificant
to spend time
we didn’t
have on it, we
just linked it
to another
theme that
worked better
in the end.
People still
awoke in
interesting
locations, it’s
just not [art of
the party no
longer.
15. PROFESSIONAL
COMPARISON
Refer to the codes and conventions you
analysed - how does your video conform or
conflict with these codes and conventions?
Do you believe this would meet your target
audience expectations. MAKE SPECIFIC
REFERENCE TO EXISTING VIDEOS -
TAKE SCREEN SHOTS TO ILLUSTRATE
THE SIMILARITIES AND DIFFERENCES.
16. EVALUATIO
N
(Those who worked on your own
(Tom/Jack) talk about how you got on with
organising actors, working with friends
etc.) What went well and why? What could
have been improved and why? MAKE
REFERENCE TO ORGANISATION,
PRODUCTION ROLES,
COMMUNICATION, PROBLEM SOLVING
AND WORKING CREATIVELY.
17. PERSONAL
EVALUATION
What went well and why? What could have
been improved and why? MAKE
REFERENCE TO ORGANISATION,
DELEGATING, LEADERSHIP, DECISION
MAKING AND SOFTWARE SKILLS.
