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INNOVATION STRATEGIES
A Student Vision for BTAD Success
PART ONE:
OUR PROGRAM
BTAD Program
•  Accreditation
    •  Sets standard for 4-year Bachelor programs
•  Experienced Faculty
    •  Masters, Doctoral Degrees, and Industry Experience
•  Designed to:
    •  Collaborative Learning Environment
    •  Enhances Existing Technical Skills
    •  Provides Management Skills
    •  Entrepreneurship Skills
BTAD Program
•  Diverse Student Population
    •  Creative and Technical Professionals
       •  Engineering
       •  Architecture
       •  MMDP (Video, Web, Graphics, Gaming)
       •  Award-Winning Design Solutions (ASEE)
Outlook for the Future
•  Approximately 35 Current Students
•  50-60 Students Within 3 Years
•  Industry Trends
•  Employment Trends
•  Design Degree is New Business Degree
•  Future Employment will be Multi-Faceted
    •  At Work
    •  Telecommute
    •  Self-Employment
What’s Next for BTAD?
•  The Real Question: How does the program facilitate those changes?
    •  How do educators keep up with technology?
    •  What new skills are required for today’s graduates?
    •  How is innovation changing workflows?
    •  What will collaboration look like in the future?


•  Hearing From Faculty and Students
PART TWO:
OUR CONCEPT
*An Opportunity for Partnership
•  Connect and Partner with Local Business
•  Increase Notoriety of Program and Reputation
•  Connect with Real-World Design Projects
•  Change the Future of the Program
*An Opportunity for Partnership
•  New Building Case Study:
  Seattle Central Community College

•  Received:
    •  $25,000 gift from Seattle Foundation
    •  $135,000 gift from private individual
    •  $250,000 grant from Bill & Melinda Gates Foundation
    •  $400,000 from Student Government
*An Opportunity for Partnership
•  University of Washington
    •  Starbucks, AT&T, Comcast, Coca-Cola
•  Seattle Central Community College
    •  Xinet, Creo, Kodac Polychrome, Silverfast, Markzware, Epson,
       XPEDX, Pantone, Foundry Networks

•  Bates Technical College
    •  Over 1,500 Annual Apprenticeships
    •  Over 16 disciplines (in-class and on-the-job training)
•  Renton Technical College
    •  1,500 Annual Apprenticeships
    •  20% of the total apprentices in WA
*An Opportunity for Partnership
•  Provide Potential for Revenue Model
    •  Corporate Sponsors
    •  Apprenticeships
•  Sponsorship of:
    •  Rooms
    •  Hardware/Software
    •  Down to the Chairs
    •  Competitions
•  BTAD Could Actually Bring in Revenue
A Dedicated BTAD Space
A Dedicated BTAD Space
Provides:
  •  Potential to Meet With Businesses
  •  Generate Revenue Solving Real-World Design Problems
  •  Space to Showcase Student Work/Accomplishments
  •  Apprenticeship for Major Design Employers
  •  Cost-Effective Solution for Training
  •  Lab Time Independent of School Hours
A Dedicated BTAD Space
•  Computer Workstations
•  Full Creative Software
•  Printing Solutions
A Dedicated BTAD Space
•  Foyer
    •  Sponsorship Space
    •  Gallery Space
•  Lounge Area
    •  Brainstorming
    •  Group Collaboration
A Dedicated BTAD Space
•  Presentation Space
    •  Community Interaction
    •  Demonstrate Design Solutions
    •  Portfolio Defenses
•  Meeting Room
   •  Real-World Business Projects
   •  Group Collaboration
A Dedicated BTAD Space
•  Shared Office Space
•  Potential Use By
    •  Apprenticeship Area
    •  Faculty Work Area
      •  Encourages Interaction
      •  Encourages Feedback
PART THREE:
CONSTRUCTION, BUDGET, & SCHEDULE
Modular Construction
•  Remote Build Facility
•  Indistinguishable from Typical Site-Built Structures
•  Meets or Exceeds All Building Codes
•  Framing, Mechanical, Electrical, Plumbing,
   Interior/Exterior Completed in Factory
•  Extra Bracing Provides Superior Structural Integrity
Modular Construction
•  Cost Savings = $60-100 sq/ft
•  Shorter Build Time = 130 days versus 190 days
•  Less Impact on Campus
•  No Delays Due to Weather (Seattle!)
•  Greater Certainty of Completion on Time and Within Budget
Modular Construction
Budget – Construction & Design
Schedule
•  130 Days to Completion
•  Considerable Construction Done Off-Site (Minimal Disruption)
PART FOUR:
COMMUNICATION PLAN
Communication Plan
•  Step One – Create Value
    •  Competitions in curriculum
    •  Employer partnership
    •  On-site apprenticeships
    •  Corporate sponsors secured
Communication Plan
•  Step Two – Generate Publicity and Visibility
    •  Collection Content (Previous Slide)
    •  Create Official:
     •  BTAD Press Page
     •  Facebook Fan Page
     •  Twitter Feed
     •  YouTube Channel
  •  Goal
     •  Hear About BTAD via Social Networking
Communication Plan
•  Step Three – Announce Plans for Future Building
    •  Focus on Sponsorship…not College Budget Allocations
    •  Enhance Official BTAD Site:
      •  Sponsors, partners, businesses
      •  Featured students
      •  Progress towards funding goal
      •  Construction progress
      •  Media contacts
      •  FAQ
   •  Goal:
      •  Create Transparency
      •  Generate Positive Media
PART FIVE:
THE REAL VALUE
The Real Value
•  Set the Standard for Design Degree Programs


•  Generate Actual Revenue $$
    •  Corporate Sponsorship
    •  Real-World Projects


•  Create Corporate/Employer Apprenticeship Programs
The Real Value
•  Significance to BTAD Students
    •  Program Home
    •  Connection With College Beyond the Degree
    •  Opportunity for Life-long Learning
    •  Place to Bring/Present to Clients


•  Changes the Future of the Program
    •  Creates Active Alumni
    •  Fosters Mentorship
    •  Moving From Theory into Application
Questions?
Calinda Davis    Project Manager
Kirk Duncan      Technical Lead
Si Johnson       Technical Lead
Jennifer Cash    Design Lead
Steve Sosa       Presentation Lead
M.A. Stanley     Presentation Lead




http://goo.gl/I5ISw
Thank You

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LWIT BTAD: Future Design Lab Vision

  • 1. INNOVATION STRATEGIES A Student Vision for BTAD Success
  • 3. BTAD Program •  Accreditation •  Sets standard for 4-year Bachelor programs •  Experienced Faculty •  Masters, Doctoral Degrees, and Industry Experience •  Designed to: •  Collaborative Learning Environment •  Enhances Existing Technical Skills •  Provides Management Skills •  Entrepreneurship Skills
  • 4. BTAD Program •  Diverse Student Population •  Creative and Technical Professionals •  Engineering •  Architecture •  MMDP (Video, Web, Graphics, Gaming) •  Award-Winning Design Solutions (ASEE)
  • 5. Outlook for the Future •  Approximately 35 Current Students •  50-60 Students Within 3 Years •  Industry Trends •  Employment Trends •  Design Degree is New Business Degree •  Future Employment will be Multi-Faceted •  At Work •  Telecommute •  Self-Employment
  • 6. What’s Next for BTAD? •  The Real Question: How does the program facilitate those changes? •  How do educators keep up with technology? •  What new skills are required for today’s graduates? •  How is innovation changing workflows? •  What will collaboration look like in the future? •  Hearing From Faculty and Students
  • 7.
  • 9. *An Opportunity for Partnership •  Connect and Partner with Local Business •  Increase Notoriety of Program and Reputation •  Connect with Real-World Design Projects •  Change the Future of the Program
  • 10. *An Opportunity for Partnership •  New Building Case Study: Seattle Central Community College •  Received: •  $25,000 gift from Seattle Foundation •  $135,000 gift from private individual •  $250,000 grant from Bill & Melinda Gates Foundation •  $400,000 from Student Government
  • 11. *An Opportunity for Partnership •  University of Washington •  Starbucks, AT&T, Comcast, Coca-Cola •  Seattle Central Community College •  Xinet, Creo, Kodac Polychrome, Silverfast, Markzware, Epson, XPEDX, Pantone, Foundry Networks •  Bates Technical College •  Over 1,500 Annual Apprenticeships •  Over 16 disciplines (in-class and on-the-job training) •  Renton Technical College •  1,500 Annual Apprenticeships •  20% of the total apprentices in WA
  • 12. *An Opportunity for Partnership •  Provide Potential for Revenue Model •  Corporate Sponsors •  Apprenticeships •  Sponsorship of: •  Rooms •  Hardware/Software •  Down to the Chairs •  Competitions •  BTAD Could Actually Bring in Revenue
  • 14. A Dedicated BTAD Space Provides: •  Potential to Meet With Businesses •  Generate Revenue Solving Real-World Design Problems •  Space to Showcase Student Work/Accomplishments •  Apprenticeship for Major Design Employers •  Cost-Effective Solution for Training •  Lab Time Independent of School Hours
  • 15. A Dedicated BTAD Space •  Computer Workstations •  Full Creative Software •  Printing Solutions
  • 16. A Dedicated BTAD Space •  Foyer •  Sponsorship Space •  Gallery Space •  Lounge Area •  Brainstorming •  Group Collaboration
  • 17. A Dedicated BTAD Space •  Presentation Space •  Community Interaction •  Demonstrate Design Solutions •  Portfolio Defenses •  Meeting Room •  Real-World Business Projects •  Group Collaboration
  • 18. A Dedicated BTAD Space •  Shared Office Space •  Potential Use By •  Apprenticeship Area •  Faculty Work Area •  Encourages Interaction •  Encourages Feedback
  • 20. Modular Construction •  Remote Build Facility •  Indistinguishable from Typical Site-Built Structures •  Meets or Exceeds All Building Codes •  Framing, Mechanical, Electrical, Plumbing, Interior/Exterior Completed in Factory •  Extra Bracing Provides Superior Structural Integrity
  • 21. Modular Construction •  Cost Savings = $60-100 sq/ft •  Shorter Build Time = 130 days versus 190 days •  Less Impact on Campus •  No Delays Due to Weather (Seattle!) •  Greater Certainty of Completion on Time and Within Budget
  • 24. Schedule •  130 Days to Completion •  Considerable Construction Done Off-Site (Minimal Disruption)
  • 26. Communication Plan •  Step One – Create Value •  Competitions in curriculum •  Employer partnership •  On-site apprenticeships •  Corporate sponsors secured
  • 27. Communication Plan •  Step Two – Generate Publicity and Visibility •  Collection Content (Previous Slide) •  Create Official: •  BTAD Press Page •  Facebook Fan Page •  Twitter Feed •  YouTube Channel •  Goal •  Hear About BTAD via Social Networking
  • 28. Communication Plan •  Step Three – Announce Plans for Future Building •  Focus on Sponsorship…not College Budget Allocations •  Enhance Official BTAD Site: •  Sponsors, partners, businesses •  Featured students •  Progress towards funding goal •  Construction progress •  Media contacts •  FAQ •  Goal: •  Create Transparency •  Generate Positive Media
  • 30. The Real Value •  Set the Standard for Design Degree Programs •  Generate Actual Revenue $$ •  Corporate Sponsorship •  Real-World Projects •  Create Corporate/Employer Apprenticeship Programs
  • 31. The Real Value •  Significance to BTAD Students •  Program Home •  Connection With College Beyond the Degree •  Opportunity for Life-long Learning •  Place to Bring/Present to Clients •  Changes the Future of the Program •  Creates Active Alumni •  Fosters Mentorship •  Moving From Theory into Application
  • 32. Questions? Calinda Davis Project Manager Kirk Duncan Technical Lead Si Johnson Technical Lead Jennifer Cash Design Lead Steve Sosa Presentation Lead M.A. Stanley Presentation Lead http://goo.gl/I5ISw