This document contains an evaluation form for startup business ideas competing in the Sote ICT competition 2017. The form is divided into two parts - the first focuses on evaluating the business idea itself, and the second uses a business model canvas to evaluate key aspects of the proposed business model such as customer segments, value propositions, distribution channels, and revenue streams. Reviewers are asked to provide comments and notes on each section to evaluate the strengths and weaknesses of the startup submissions.

1. Evaluation form created by J. Skyler Fernandes at One Match Ventures based on “The ‘Best’ Startup
Investor Pitch Deck”. Business Model Canvas source: www.businessmodelgeneration.com
The Sote ICT competition for startup ideas 2017
Part 1 – Business Idea1
Company orteamname: Date:
BriefDescription:
Description
Problem or Need
The problem or need is real, customer has
significant pain or has large unfulfilled needs
Comments / Notes:
Solution
Better, Faster, Cheaper, Simple vs. Complex,
Quality, Efficient, Convenient, Focused
Comments / Notes:
Target Market
Target market is large and/or growing, or is a
high priced niche, Customer is well defined
Comments / Notes:
Team Members of the team and their positions.
Comments / Notes:
Competition vs.
Competitive
Advantages
Direct vs. indirect competition, Barriers to
Entry? Patents?, Partnerships?, Investors?
Comments / Notes:
1 Kindly write only into grey parts.

2. Evaluation form created by J. Skyler Fernandes at One Match Ventures based on “The ‘Best’ Startup
Investor Pitch Deck”. Business Model Canvas source: www.businessmodelgeneration.com
Revenue Model All possible sources of revenue.
Comments / Notes:
Key Expenses
Cost: to acquire / maintain customer, to
provide product / service, of people,
partnerships
Comments / Notes:
Overall Presentation
/ Q&A
Clear, convincing, engaging, passionate,
handled Q&A, knows facts / numbers,
honest, likeable
Comments / Notes:
Here you can mention the motto of your company that explains your vision and mission. For example, Sote Hub has a motto: “We
grow startups from secondary schools.” (You can delete these comments and write your own motto)
Part 2 - Business Model Canvas
Company or team name: Date:
Name of the team members:
Affiliation (School or university or Sote Hub or public):
Key Partners
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we
acquiringfrompartners?
 DELETE GRAY
TEXT & WRITE
HERE
Key Activities
What Key Activities doourValue
Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenuestreams?
 DELETE GRAY TEXT
& WRITE HERE
Value Proposition
What value dowedeliver
to the customer?
Which oneof our
customer’s problems are
we helping tosolve?
What bundlesof products
and servicesare we
offeringto each Customer
Segment?
Which customerneedsare
we satisfying?
 DELETE GRAY
Customer
Relationships
What type ofrelationship
does each ofour Customer
Segmentsexpectus to
establish andmaintain with
them?
 DELETE GRAY
TEXT & WRITE
HERE
Customer
Segments
For whomare we
creatingvalue?
Who are our most
important customers?
 DELETE
GRAY TEXT
& WRITE
HERE

3. Evaluation form created by J. Skyler Fernandes at One Match Ventures based on “The ‘Best’ Startup
Investor Pitch Deck”. Business Model Canvas source: www.businessmodelgeneration.com
Key Resources
What Key Resourcesdo our Value
Propositions require?
Our Distribution Channels?
Customer Relationships?
RevenueStreams?
 DELETE GRAY TEXT
& WRITE HERE
TEXT & WRITE
HERE
Channels
Through which Channels do
our CustomerSegments want
to be reached? How are we
reaching themnow? How are
our Channels integrated?
Which ones work best?
Which ones are most cost-
efficient?
How are weintegratingthem
with customer routines?
 DELETE GRAY
TEXT & WRITE
HERE
Cost Structure
What are the mostimportant costs inherent in ourbusinessmodel?
Which Key Resources are most expensive?
Which Key Activitiesare most expensive?
 DELETE GRAY TEXT & WRITE HERE
Revenue Streams
For what value areour customersreally willing to pay?
How wouldthey prefer to pay?
 DELETE GRAY TEXT & WRITE HERE