Getting Your Home "Just Right

This template courtesy of BreakthroughBroker.com

My Preliminary Goals

• Get to know you better

• Answer all your questions

• Ask you for important information

• Determine if I am the agent for you

2 (239) 777-5983 | www.staciericci.com This template courtesy of BreakthroughBroker.com

About me personally

• Chicago Area native

• Married to John Ricci

• 2 Stepdaughters,
• 6 Grandchildren

• Moved to Florida in 2000.
Background in Sales &
Marketing since 1979. Love
Family, Running, & Dogs
3 (239) 777-5983 | www.staciericci.com This template courtesy of BreakthroughBroker.com

About me professionally

Director Of Sold
Promotions, Started Direct Moved to
Company, Began
U.S Chamber Mail Advertising Fla., Became
Real Estate
of Commerce Licensed
Company Investment Bus.
REALTOR®

1979 1985 1995 2000 2012
Multi Million
Dollar
Producer since
2002

4 239-777-5983 | www.staciericci.com This template courtesy of BreakthroughBroker.com

Please tell me…

• What drew you to this property when you
bought it?

• What is your Number 1 favorite feature
about this property?

• What do you like the best about this
location?
• What are the nearby amenities that you
appreciate most?


Important Considerations

• Why are you moving? THIS INFORMATION
WILL HELP ME
• How soon do you need to move? DETERMINE THE BEST
COURSE OF ACTION
AS WE GO THROUGH

• Is price or timing more important? THE PROCESS OF
SELLING YOUR HOME.

• What are you looking for from
your agent?
• Do you anticipate major challenges
in selling your home?
• What will you do if your home doesn’t sell?

My Signature Approach

Real Estate is My Business:
I am selective about the listings I take. But the ones I
choose are treated with individualized
attention, high-powered multi-media promotions, and
continuous bombardment of the prospective buying
audience until sold. I am a relentless marketer.


My Signature Approach

• I believe in an upfront INTERESTING FACT:
no-nonsense approach It is important to me
that my customers are
to selling real estate thrilled with my
service. “Whatever it
takes” is my plan of
• I will tell you if either I or my action!
company is not the best fit for
your situation

• I will be honest about the pricing
of your property


Not Your Average Realtor

Unique Selling Unique Skills, Unique Attitude
Proposition Interests, and
And Approach to
Selling:
Personal
Always Positive
Background


Testimonials

What My Clients Say About Me:
“Thank you Stacie. You are the absolute best Agent I have
ever worked with. We will do more business in the near
future.”
– Charles C., Cape Cod, MA

“Stacie, I want to thank you for all your help and time through
this process. It has taken a long time to reach this point.
We appreciate your guidance and efforts. You can be sure
that if we know anyone interested in buying in Naples that
we will refer to you.
– Bill C., Chicago, IL

More available on my website….


What Does REALTOR® Mean?

• Only Real Estate Agents who are
members of the National Association
of Realtors® can use this term.

• Realtors subscribe to a higher code
of ethics.

• Realtors are required to have
additional (continuing) education.

• I’m a member of the
Local, State, and National
11 Association.
239-777-5983 | www.staciericci.com This template courtesy of BreakthroughBroker.com

About My Organization

We service Naples & surrounding areas

We were established in February 2003

We are locally owned and operated


The Price Factor

EVERY property will sell (and has the potential to
sell quickly). The No. 1 factor controlling this
outcome? PRICE. (No. 2 is “PRESENTATION”)


The Price Factor, continued

The “JUST RIGHT” Philosophy
Serious buyers are like Goldilocks:
Properties are “Too High” (let’s skip
this one), “Too Low” (something’s
wrong with this one) or “JUST RIGHT”
(Let’s Look at it & Make an Offer!)

“Just Right” Price Determination

• Comparables include sales from all real estate
agents and companies, including non-MLS sales

• Public Records reveal private sales

• The best measure of value is SOLD listings

• Active listings represent supply and
competition

• Withdrawn/expired listings usually represent
overpriced or “poorly presented” properties.

Marketing Your Property – 3 “P’s”
• Getting it “Just Right” (Price)
• Getting it in Peak Showing Condition (Presentation)
• Getting the Word out (Promotion)

This template courtesy of BreakthroughBroker.com

Marketing “Plan”

Much of my marketing starts when we agree on a
price for your home. It is an important component of
my print and online marketing, intended to reach the
widest audience possible, to reach the ideal buyer.


Online Marketing is FREE

• When it comes to online
marketing, many agents will try to
convince you they have the “secret
sauce.”
• The truth is, every agent’s listings are
syndicated out by the local MLS to
hundreds, (if not thousands) of web
sites, giving you global exposure.
• The truth is, if a buyer is searching
online and your property matches their
search criteria, it would be almost
impossible for them not to find your
home!

Marketing “Plan”, continued

• My brand has the following unique
online marketing methods:
– Brand website (www.staciericci.com)
– Brand Advertising (multi-media)

• I offer the following unique marketing
methods:
– Professional Photography
– Full Page Magazine ads
– Direct Mail
– E-Flyers
– Social Media Marketing
– Agent Networking

Getting Started

Getting started is easy.
Let’s sit down or converse
on the phone. Once we are
in agreement on listing your
property, it just takes a few
minutes to complete a little
paperwork, and we’re off to
the races.


Thank you!

Selling your home is a BIG DEAL
and I take this responsibility very
seriously. I truly appreciate the
fact that you considered me to
help you achieve your goal.
And, I hope that you will mention
my name to friends and family
who want to buy, sell or invest in
Naples area real estate.


Stacie Ricci

• Cell 239.777.5983 (preferred)
• Office 239.594.2226
• Fax 239.594.2970
• Email: stacie@staciericci.com

NOTE: I continuously check my email and
text messages.
(I don’t answer the phone while showing property, but
check messages frequently and will call back
promptly).


Getting Your Home "Just Right

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