Decrease the gap between Business and IT. And business users can modify business process execution on the fly in response to an external market force, be it an opportunity or threat.
2. About Qvantel
• “BSS platform-in-the-cloud” vendor
Focus on: Lead to Order, Order to Cash to Care business processes
• BPM/SOA Consulting Services
• Clients
Communication Service Providers, Digital Marketing Companies.
• HQ in Finland, with R&D in Finland, India
• 200+ employees
3. Legacy BSS Architecture Had Limitations
User interface layer Difficulty launching new
3rd party services
features in time
Poor adaptability to refine
CRM Credit Agency
Inventory Billing
Logistics
business process &
management system
interfaces
Lower ROI
Higher cost of ownership
Data
GL system Dept collection
Warehouse
Revenue loss due to human
Provisioning
system
Activation
system
Lockbox
errors & delays
Poor service & visibility
Mediation
system
Printing house
Siloed approach
Network management layer
Network
4. New BPM Based Architecture
Customer Revenue Product Task Mgmt Applications Dashboards
Management Management Management
Applications Applications Applications Application Layer
Business
Business Rules
Qvantel Business Operations Platform BPM BPM Activity
Mgmt
Layer Monitoring
Service ESB MDM Services
Production Systems 3rd Party Systems
Layer
5. Highlights of new Architecture
Time To Market
New Product/Service launch time (6 months to few days)
Reduction in human errors /delays
Reduction in sales turnaround time – 2x improvement
Reduction in order fallouts (From 15% to < 2%)
Enhanced Customer Experience
Moved from Product centric to
Customer centric
6. Why ActiveVOS?
Industry standards
Visual Orchestration capability – Reduces “IT Gap”
Real-time Information on the Performance of Processes
Easy development – Configure new processes and applications on
the fly, exactly the way business wants. Predictable, on time and
within budget
Reduced TCO – Implement new processes and applications faster
and cheaper with a highly scalable BPM platform, leveraging
existing IT investment
No limitations – Build and change processes and applications
without restrictions imposed by existing, proprietary technologies
7. Case Study 1
Business Transformation: ‘Digital Directory and Marketing Company’
8. Business Pains – Digital Directory/Marketing
!?*#
Business owner only dreams of Customers confused with
getting simple, conflicting interactions from the
easy to understand reports account
Business Owner Customers
Too many silos;
Too many human
Customer Support personnel participants;
confused how to handle a Several process
customer exceptions
Customer care Sales Marketing Manager
DB
Several legacy
Too many silos; Too
systems and
many human
databases; Many
participants; Several
internal & external
process exceptions
integrations
Back Office Project manager Legacy systems 3rd party server
9. Our Approach– Digital directory/Marketing
Streamlined and automated business processes
Created scalable enterprise architecture leveraging BPMN/BPEL
engine
SOAP integration with third party services
Business rule integration to the business processes
Implemented work flows for user interactions (claiming, delegating,
approving tasks)
Automatic notifications and alerts
Integration with reporting tools
13. Key Business Benefits using BPM
Real time Analytics
Business Owner
Reduced number
Customer care of cases Faster launch of
new product
Back office, Manager
Improved customer Qvantel enterprise
Customer experience platform
Sales Marketing
DB
Improved up sell / cross
sell
3rd party server
Legacy
Easy Integration
systems
14. Case Study 2
Greenfield Implementation: ‘Communication Service Provider’
15. Business Pain – Operator Order Management
Order
Customer care
Inventory
BackOffice
Application Entry
Logistics
Provisioning
16. Our Approach – Order Fulfillment
Scalable SOA/BPM based Order management platform
Modeled, implemented with BPM standards
Integrated with mediation, donor/receiver operator, partner &
logistic systems
Implemented work flows for user interactions (claiming,
delegating, approving tasks)
Integration with Business Rule engine
Exception handling through automatic fallback mechanisms
Emphasize that we have background in BSS/OSS & BPM
Business analysts can use to model business process and IT can stat implementing thoseBPMN notations and BPELReal-time Information on the Performance of Processes -- visibility to realtime reports.feedback on process performance as it happens, so that you can instantly respond to problems, identify bottlenecks, and take corrective action.
Streamlined & automated PLM processesCreated scaleable arch. For OM processesSOAP Integration - For Eg: Video production company, printing and invoice generation, REST integration with internal systems - Business rule integrationImplemented work flows for user interactions - Integration with ActiveVOS HT API (BPM human task specification) for managing the tasks (claiming, delegating, approving tasks) supporting multi-level approval mechanism for Eg: Auto Validations of the order data
Update after dry run
Update after dry run
Update after dry run
Can we make this slide visuals in similar fashion as earlier slide – Business Pain for digital marketing /publishing?