SlideShare une entreprise Scribd logo
1  sur  20
Rio Wraps  Media Plan Heidi Brown Nathan Buckner Stephanie Romeo Abla Sakka
Company Background ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Ad Campaign is Needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Ad Budget ,[object Object]
Marketing Objectives ,[object Object],[object Object],[object Object],[object Object]
Marketing Objectives ,[object Object],[object Object],[object Object]
Marketing Objectives ,[object Object],[object Object],[object Object]
Advertising Objectives ,[object Object],[object Object],[object Object]
Competitor Spending ,[object Object]
Media Objectives ,[object Object],[object Object],[object Object]
Rationale ,[object Object],[object Object],[object Object]
Budget Analysis and Recommendation ,[object Object],[object Object],[object Object],[object Object]
Media Strategies ,[object Object],[object Object],[object Object]
Rationale ,[object Object],[object Object]
Media Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan Budget by Medium Media Budget (Month) Budget (Year) Direct Mail   $2447.22 $29,366.62 Magnets   $368.75 $4,425.00 Radio     $8,760.00 $105,120.00 Hole Punch Cards   $400.00 $4,800.00 Internet   $0.00 $0.00 Free Press   $3,232.50 $38,790.00 Brochures   $0.00 $0.00 Bus Ads     $400 $4,800.00 Total   $15,608.47 $187,301.62
Plan Delivery as Relative to Goals ,[object Object]
Flow Chart
Questions or Comments?

Contenu connexe

Tendances

Tendances (17)

Food truck
Food truckFood truck
Food truck
 
Jaymes Duke Ballard Marketing Resume 2 13 17#1
Jaymes Duke Ballard Marketing  Resume 2 13 17#1Jaymes Duke Ballard Marketing  Resume 2 13 17#1
Jaymes Duke Ballard Marketing Resume 2 13 17#1
 
Facets of Strategic Marketing
Facets of Strategic MarketingFacets of Strategic Marketing
Facets of Strategic Marketing
 
Diageo Resume
Diageo ResumeDiageo Resume
Diageo Resume
 
Nude food
Nude foodNude food
Nude food
 
How To Open Your Own Restaurant
How To Open Your Own RestaurantHow To Open Your Own Restaurant
How To Open Your Own Restaurant
 
Jeffrey Deutschmann
Jeffrey Deutschmann Jeffrey Deutschmann
Jeffrey Deutschmann
 
Mediaplan
MediaplanMediaplan
Mediaplan
 
Best Burger Final
Best Burger FinalBest Burger Final
Best Burger Final
 
Bo102015rev
Bo102015revBo102015rev
Bo102015rev
 
RandiCarterPrivateChef-resume-pc
RandiCarterPrivateChef-resume-pcRandiCarterPrivateChef-resume-pc
RandiCarterPrivateChef-resume-pc
 
Adv 420 nmdl project
Adv 420 nmdl projectAdv 420 nmdl project
Adv 420 nmdl project
 
Thompson, Todd Senior Executive Resume 2012
Thompson, Todd   Senior Executive Resume 2012Thompson, Todd   Senior Executive Resume 2012
Thompson, Todd Senior Executive Resume 2012
 
Resume GBennett December 2015
Resume GBennett December 2015Resume GBennett December 2015
Resume GBennett December 2015
 
Danielle Moseley Resume 01.18.17
Danielle Moseley Resume 01.18.17Danielle Moseley Resume 01.18.17
Danielle Moseley Resume 01.18.17
 
Hetal b'ss plan
Hetal b'ss planHetal b'ss plan
Hetal b'ss plan
 
Adv420 final
Adv420 finalAdv420 final
Adv420 final
 

En vedette

präsentation1
präsentation1präsentation1
präsentation1LAP1aW
 
Bruixa De Dol
Bruixa De DolBruixa De Dol
Bruixa De Dolmmart754
 
Redemittel.Einkaufsgespraech
Redemittel.EinkaufsgespraechRedemittel.Einkaufsgespraech
Redemittel.EinkaufsgespraechCristina Larios
 
Lesson 12 Handout Of Lesson
Lesson 12 Handout Of LessonLesson 12 Handout Of Lesson
Lesson 12 Handout Of Lessonjkelly78
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire resultsSandeep8324
 
Josh Pellicier Tao
Josh Pellicier TaoJosh Pellicier Tao
Josh Pellicier Taoschwarzdel
 
Everytime Britney Spears
Everytime  Britney SpearsEverytime  Britney Spears
Everytime Britney Spearsworldbeauty
 
Transitoriedade Do Leitor E Do GêNero
Transitoriedade Do Leitor E Do GêNeroTransitoriedade Do Leitor E Do GêNero
Transitoriedade Do Leitor E Do GêNeroGarfielda
 
Comunicación oral
Comunicación oralComunicación oral
Comunicación oralInmest
 
Quadro De TendêNcia Da EducaçãO
Quadro De TendêNcia Da EducaçãOQuadro De TendêNcia Da EducaçãO
Quadro De TendêNcia Da EducaçãOGarfielda
 
A Psicomotricidade
A PsicomotricidadeA Psicomotricidade
A PsicomotricidadeGarfielda
 
AC supplier in delhi
AC supplier in delhiAC supplier in delhi
AC supplier in delhiDeepak Laata
 
Grand battle Game! Commander, Let's War together!
Grand battle Game! Commander, Let's War together!Grand battle Game! Commander, Let's War together!
Grand battle Game! Commander, Let's War together!AlkaoonInc
 
Detailed class analysis of music magazine
Detailed class analysis of music magazineDetailed class analysis of music magazine
Detailed class analysis of music magazineAmeria123
 
14 Things More Dangerous Than Sharks
14 Things More Dangerous Than Sharks 14 Things More Dangerous Than Sharks
14 Things More Dangerous Than Sharks Blossom Gaia
 

En vedette (18)

präsentation1
präsentation1präsentation1
präsentation1
 
Sukuk liquidity
Sukuk liquiditySukuk liquidity
Sukuk liquidity
 
Value investing
Value investingValue investing
Value investing
 
Bruixa De Dol
Bruixa De DolBruixa De Dol
Bruixa De Dol
 
Redemittel.Einkaufsgespraech
Redemittel.EinkaufsgespraechRedemittel.Einkaufsgespraech
Redemittel.Einkaufsgespraech
 
Lesson 12 Handout Of Lesson
Lesson 12 Handout Of LessonLesson 12 Handout Of Lesson
Lesson 12 Handout Of Lesson
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 
Josh Pellicier Tao
Josh Pellicier TaoJosh Pellicier Tao
Josh Pellicier Tao
 
Everytime Britney Spears
Everytime  Britney SpearsEverytime  Britney Spears
Everytime Britney Spears
 
Transitoriedade Do Leitor E Do GêNero
Transitoriedade Do Leitor E Do GêNeroTransitoriedade Do Leitor E Do GêNero
Transitoriedade Do Leitor E Do GêNero
 
Comunicación oral
Comunicación oralComunicación oral
Comunicación oral
 
Quadro De TendêNcia Da EducaçãO
Quadro De TendêNcia Da EducaçãOQuadro De TendêNcia Da EducaçãO
Quadro De TendêNcia Da EducaçãO
 
A Psicomotricidade
A PsicomotricidadeA Psicomotricidade
A Psicomotricidade
 
AC supplier in delhi
AC supplier in delhiAC supplier in delhi
AC supplier in delhi
 
Grand battle Game! Commander, Let's War together!
Grand battle Game! Commander, Let's War together!Grand battle Game! Commander, Let's War together!
Grand battle Game! Commander, Let's War together!
 
Structured Products
Structured ProductsStructured Products
Structured Products
 
Detailed class analysis of music magazine
Detailed class analysis of music magazineDetailed class analysis of music magazine
Detailed class analysis of music magazine
 
14 Things More Dangerous Than Sharks
14 Things More Dangerous Than Sharks 14 Things More Dangerous Than Sharks
14 Things More Dangerous Than Sharks
 

Similaire à Rio Wraps

Foodies fries: A Business presentation on a fictitious food chain.
Foodies fries: A Business presentation on a fictitious food chain.Foodies fries: A Business presentation on a fictitious food chain.
Foodies fries: A Business presentation on a fictitious food chain.Altaf Keshwani
 
presentationonsme-130326062147-phpapp01 (1).pptx
presentationonsme-130326062147-phpapp01 (1).pptxpresentationonsme-130326062147-phpapp01 (1).pptx
presentationonsme-130326062147-phpapp01 (1).pptxAbishek43310
 
Brett Klein - Final Resume
Brett Klein - Final ResumeBrett Klein - Final Resume
Brett Klein - Final ResumeBrett Klein
 
DOC-20221111-WA0006..pptx
DOC-20221111-WA0006..pptxDOC-20221111-WA0006..pptx
DOC-20221111-WA0006..pptxMunishSmw
 
VINCE LYONS RESUME
VINCE LYONS RESUMEVINCE LYONS RESUME
VINCE LYONS RESUMEVince Lyons
 
Marketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food GroupMarketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food GroupEric Griswold
 
Marketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food GroupMarketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food GroupEric Griswold
 
Business plan on restaurant Hungry 24
Business plan on restaurant Hungry 24  Business plan on restaurant Hungry 24
Business plan on restaurant Hungry 24 Vaibhav Mali
 
Marketing plan-on-khabar jhuri
Marketing plan-on-khabar jhuriMarketing plan-on-khabar jhuri
Marketing plan-on-khabar jhuriSamir Ahmed Shimul
 
Olivier’s sandwiches promotion strategy project
Olivier’s sandwiches promotion strategy projectOlivier’s sandwiches promotion strategy project
Olivier’s sandwiches promotion strategy projectVinh Mai
 
AMFConsulting_WholeFoods_LOTCase2015_Rice
AMFConsulting_WholeFoods_LOTCase2015_RiceAMFConsulting_WholeFoods_LOTCase2015_Rice
AMFConsulting_WholeFoods_LOTCase2015_RiceDureeti Gaga
 
Pepsico and coco cola -2016-annual-report
Pepsico and coco cola -2016-annual-reportPepsico and coco cola -2016-annual-report
Pepsico and coco cola -2016-annual-reportFaiza Najam
 
Just brigadeiro business plan
Just brigadeiro business planJust brigadeiro business plan
Just brigadeiro business planCaroline Szpira
 
OnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneurOnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneurniranjan nahak
 
Markting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptxMarkting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptxMahmoudAhmed829291
 
CHRISTOPHER ANSTED
CHRISTOPHER ANSTEDCHRISTOPHER ANSTED
CHRISTOPHER ANSTEDChris Ansted
 

Similaire à Rio Wraps (20)

Foodies fries: A Business presentation on a fictitious food chain.
Foodies fries: A Business presentation on a fictitious food chain.Foodies fries: A Business presentation on a fictitious food chain.
Foodies fries: A Business presentation on a fictitious food chain.
 
presentationonsme-130326062147-phpapp01 (1).pptx
presentationonsme-130326062147-phpapp01 (1).pptxpresentationonsme-130326062147-phpapp01 (1).pptx
presentationonsme-130326062147-phpapp01 (1).pptx
 
Brett Klein - Final Resume
Brett Klein - Final ResumeBrett Klein - Final Resume
Brett Klein - Final Resume
 
H&M IMC Campaign
H&M IMC CampaignH&M IMC Campaign
H&M IMC Campaign
 
DOC-20221111-WA0006..pptx
DOC-20221111-WA0006..pptxDOC-20221111-WA0006..pptx
DOC-20221111-WA0006..pptx
 
VINCE LYONS RESUME
VINCE LYONS RESUMEVINCE LYONS RESUME
VINCE LYONS RESUME
 
Marketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food GroupMarketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food Group
 
Marketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food GroupMarketing Portfolio for the Elements Food Group
Marketing Portfolio for the Elements Food Group
 
Business plan on restaurant Hungry 24
Business plan on restaurant Hungry 24  Business plan on restaurant Hungry 24
Business plan on restaurant Hungry 24
 
CV Ana Levis
CV Ana LevisCV Ana Levis
CV Ana Levis
 
Marketing plan-on-khabar jhuri
Marketing plan-on-khabar jhuriMarketing plan-on-khabar jhuri
Marketing plan-on-khabar jhuri
 
Olivier’s sandwiches promotion strategy project
Olivier’s sandwiches promotion strategy projectOlivier’s sandwiches promotion strategy project
Olivier’s sandwiches promotion strategy project
 
Restaurant mroi
Restaurant mroiRestaurant mroi
Restaurant mroi
 
AMFConsulting_WholeFoods_LOTCase2015_Rice
AMFConsulting_WholeFoods_LOTCase2015_RiceAMFConsulting_WholeFoods_LOTCase2015_Rice
AMFConsulting_WholeFoods_LOTCase2015_Rice
 
Pepsico and coco cola -2016-annual-report
Pepsico and coco cola -2016-annual-reportPepsico and coco cola -2016-annual-report
Pepsico and coco cola -2016-annual-report
 
Just brigadeiro business plan
Just brigadeiro business planJust brigadeiro business plan
Just brigadeiro business plan
 
OnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneurOnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneur
 
Markting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptxMarkting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptx
 
CHRISTOPHER ANSTED
CHRISTOPHER ANSTEDCHRISTOPHER ANSTED
CHRISTOPHER ANSTED
 
Core 2012 rmp whitepaper
Core 2012 rmp whitepaperCore 2012 rmp whitepaper
Core 2012 rmp whitepaper
 

Rio Wraps

  • 1. Rio Wraps Media Plan Heidi Brown Nathan Buckner Stephanie Romeo Abla Sakka
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Plan Budget by Medium Media Budget (Month) Budget (Year) Direct Mail $2447.22 $29,366.62 Magnets $368.75 $4,425.00 Radio $8,760.00 $105,120.00 Hole Punch Cards $400.00 $4,800.00 Internet $0.00 $0.00 Free Press $3,232.50 $38,790.00 Brochures $0.00 $0.00 Bus Ads $400 $4,800.00 Total $15,608.47 $187,301.62
  • 18.