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Channel managment

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Raghunandan Sharma
Raghunandan Sharma

The document discusses channel management and conflict resolution. It defines channels and why they are used. It then covers the three phases of channel management: use of power bases, coordination, and identifying/resolving conflicts. The types and reasons for conflicts are explained. Finally, it discusses policies, services channels, and concludes that effective management uses power, resolves conflicts, and coordinates the channel.

Business
1  sur  35
[object Object],Presented by : Surya Santosh Kotha Ashish Yadav Vamshee Krishna Raghunandan Sharma
Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],What is a channel
[object Object],[object Object],[object Object],Why Channels
Channel Management ,[object Object],[object Object],[object Object],[object Object],Use of power….
Use of Power Bases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Channel Power ,[object Object],[object Object]
“ Power” of Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Countervailing Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples
Channel Co-ordination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Conflict ,[object Object],[object Object],[object Object]
Channel Conflicts ,[object Object]
Conflicts Result From… ,[object Object],[object Object],[object Object]
Channel Conflict CONFLICT DOMAIN PERCEPTION GOAL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Stages LATENT MANIFEST FELT PERCEIVED Each stage is progressively more severe than the earlier one
Types of Conflicts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Types of Conflicts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons for Channel Conflict ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons for Channel Conflict ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resolving Conflicts Understanding nature and intensity Strategy and plan of action for resolution Understand the impact of the conflict Tracing the source of the conflict A 4 Stage Process
Conflict Resolution Styles Avoidance Aggression Accommodation Compromise Collaboration Least effort and results Maximum effort and Best results Styles are a combination of assertiveness and co-operation .
Avoidance ,[object Object],[object Object],[object Object],[object Object]
Aggression ,[object Object],[object Object],[object Object]
Accommodation ,[object Object],[object Object],[object Object],[object Object]
Compromise ,[object Object],[object Object],[object Object]
Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Policies ,[object Object],[object Object],[object Object],[object Object]
Channel Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Services Sector ,[object Object],[object Object],[object Object],[object Object]
5 Characteristics of Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channels Used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Channel managment

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  • 14. Channel Conflict CONFLICT DOMAIN PERCEPTION GOAL
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  • 16. Four Stages LATENT MANIFEST FELT PERCEIVED Each stage is progressively more severe than the earlier one
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  • 22. Resolving Conflicts Understanding nature and intensity Strategy and plan of action for resolution Understand the impact of the conflict Tracing the source of the conflict A 4 Stage Process
  • 23. Conflict Resolution Styles Avoidance Aggression Accommodation Compromise Collaboration Least effort and results Maximum effort and Best results Styles are a combination of assertiveness and co-operation .
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