Samsung Electronics was founded in 1969 and has since become the world's largest technology company. It surpassed Sony in 2005 to become the top consumer electronics brand. Samsung focuses on innovation and heavily invests in technology and product design. It uses a variety of marketing strategies like celebrity brand ambassadors, contests, and highlighting innovative features. Samsung has a wide distribution network and sells a range of mobile phones at different price points to target different customer segments.

1. 1
DESIGN THAT PERFORMS

2. history
Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries.
In 1988, it merged with Samsung Semiconductor & Communications.
In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and
most popular consumer electronics brand as measured by Interbred.
In 2006,Samsung was rated 20th in the list of global brands and innovation and 2nd in the
electronics industry.
In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the
world's second-largest mobile phone maker. It was also ranked as the #1 company in global brand in
electronics.
In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of
$117.4 billion to take the No.1 spot as the world's largest technology company.

3. MARKETING
Brand Ambassador: Aamir Khan
Providing free content on the mobile by collaborating with the
copyright owners of Bollywood movies. For e.g. Ghajini,
Promotional offers like free entry to the show of ‘10 ka dum’
Organizing contests like ‘Samsung Mobile Karaoke Festival’
Opening the Samsung Fun Club for better customer relationships.
Free online software updates, tutorials and customer service
Highlights the innovative features of its products through a
combination of innovative advertising and branding.
Established many Samsung Mobile Stores to increase the visibility of
the brand

4. MARKETING STRATEGIES contd..
 Samsung became a local sponsor for
the Seoul 1988 Olympic Summer
Games.
 In 1997, the company then became a
member of The Olympic Partner
(TOP)
 Samsung is recognized for providing
the Games with crucial, real-time
information service in support of the
world's largest sporting event.
 Samsung is proud to carry on its
Olympic partnership through the
2016 Olympic Games.

5. FEW COMPETITORS OF SAMSUNG
•
5

6. SWOT ANALYSIS OF Samsung
• Samsung is technologically very
advanced
• Samsung crushed new product
concepts in five months.
• It attracts customers by offering
new and innovative design .
• It heavily invest in
Strength technology, product design and
human resource.
• Samsung focuses more towards the
innovations

8. Through make itself
Product variation, by Introduce user
distinctive from
introducing unique friendly mobile
competitors, it can
products and existing phones at affordable
gain more market
products with variety price.
share.

9. Threats

10. Products

11. Samsung Galaxy
Tab 620
•Avg MRP : Rs.26,499.
•1.2GHz Dual core
processor and 3MP
camera.
•Inbuilt 16 GB
•Android

12. Samsung Galaxy Tab
620
•Avg MRP : Rs.26,499.
•1.2GHz Dual core
processor and 3MP
camera.
•Inbuilt 16 GB
•Android

13. Samsung Galaxy
Note
• Avg MRP : Rs.34,500
•1.4GHz Dual Core
Processor and 8MP
Cam
•16/32 GB Memory
Variants
•Android 2.3

14. Samsung Galaxy S
II
•Avg MRP : Rs.30,095
•1GB RAM
•16 And 32 GB
Variants
•1.2 GHZ Samsung
Dual Core Processor
and 8.1 MP
•Android

15. Samsung Galaxy Pro
•Avg MRP : Rs.9,450
•800 MHz CPU with 3
MP Cam
•512 MB
•Android 2.2

16. Samsung Galaxy Y
•Avg MRP : Rs.7,350
•832MHz Processor
and 2.0 Megapixel
•Inbuilt 160 MB
•Android 2.3

17. Samsung Ch@t 322
•Avg MRP : Rs.3,664
•Proprietary
•Inbuilt 60 MB
•1.3 MP
•DUAL SIM
•Black, White, Pink

18. Samsung Omnia W
•Avg MRP : Rs.19,990
•5MP Cam With Flash
•Windows Phone 7.5
Mango
•Internet Explorer 9
•Inbuilt 8 GB and 512
MB RAM

19. 19

20. DISTRIBUTION NETWORK OF SAMSUNG
Original equipment manufacturer/vendor or supplier
Factory
Regional Branch warehouse
distributing center
Distributor Direct dealer Modern retail/
Exclusive
stores &
Samsung
digital
plazas
Sub - Dealer
Consumer/Customer
20

21. Addvertisements