Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries.
In 1988, it merged with Samsung Semiconductor & Communications.
In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and
most popular consumer electronics brand as measured by Interbred.
In 2006,Samsung was rated 20th in the list of global brands and innovation and 2nd in the
In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the
world's second-largest mobile phone maker. It was also ranked as the #1 company in global brand in
In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of
$117.4 billion to take the No.1 spot as the world's largest technology company.
Brand Ambassador: Aamir Khan
Providing free content on the mobile by collaborating with the
copyright owners of Bollywood movies. For e.g. Ghajini,
Promotional offers like free entry to the show of ‘10 ka dum’
Organizing contests like ‘Samsung Mobile Karaoke Festival’
Opening the Samsung Fun Club for better customer relationships.
Free online software updates, tutorials and customer service
Highlights the innovative features of its products through a
combination of innovative advertising and branding.
Established many Samsung Mobile Stores to increase the visibility of
4. MARKETING STRATEGIES contd..
Samsung became a local sponsor for
the Seoul 1988 Olympic Summer
In 1997, the company then became a
member of The Olympic Partner
Samsung is recognized for providing
the Games with crucial, real-time
information service in support of the
world's largest sporting event.
Samsung is proud to carry on its
Olympic partnership through the
2016 Olympic Games.
6. SWOT ANALYSIS OF Samsung
• Samsung is technologically very
• Samsung crushed new product
concepts in five months.
• It attracts customers by offering
new and innovative design .
• It heavily invest in
Strength technology, product design and
• Samsung focuses more towards the
8. Through make itself
Product variation, by Introduce user
introducing unique friendly mobile
competitors, it can
products and existing phones at affordable
gain more market
products with variety price.
20. DISTRIBUTION NETWORK OF SAMSUNG
Original equipment manufacturer/vendor or supplier
Regional Branch warehouse
Distributor Direct dealer Modern retail/
Sub - Dealer