The document provides sales techniques for FMCG products. It discusses creating new retailers through online and offline channels and maintaining communication with existing customers. It emphasizes features and benefits of company products, problem-solving, memorable customer experiences, and innovative ideas. Skills needed include closing deals politely, objection handling, time management, and decision making. Services include doorstep delivery and regular visits for order taking.

1. FMCG- SALES
TECHNIQUES
Kamal lochan Sethi

2. SALES
PROCESS
1. Create New Retailer for expand
company business through online and
offline
2. Warm Calls daily Communicate to
Existing Customer who has purchased
goods or service from our company
3. Features & Benefits of Company
products
4. Problem & Solutions

3. EXISTING
RETAILER
NON EXISTING
RETAILER
Cold calling to existing retailer how to grow their
business , achieve the target and align the scheme
details , discount ,and other discount from company .
3
Always create a memorable experience for
retailer
Give retailer for various choices
Do something in word Share Innovative ideas
Convince

4. Category 1 Category 2 Category 3 Category 4
EXAMPLE OF RETAIL BUSINEES INVESTMENT AND GROWTH
X COMPANY OUR COMPANY Y COMPANY Z COMPANY
INVESTMENT PROFIT

5. SKILLS
CLOSE THE GAP
Our product makes consumer lives easier, and
no other product on the market offers the same
features
COST SAVINGS
Reduce expenses for replacement products
KEY MANAGEMENT
Proper planning and process
Time management
Objection handling
Closing deals in polite way
Decision making

6. SERVICE
DOOR STEP DELIVERY REGULAR VISIT FOR ORDER
TAKING

7. THANK YOU