The three media products, including the main music video and two ancillary products, use, develop, and challenge conventions of real music videos. Repetitive features like similar imagery and themes create synergy between the products and a strong brand identity, making the combination of products effective. Audience feedback helped improve the products and showed that people enjoyed the video and ancillary texts and found them similar to real media. New media technologies were used extensively in research, planning, construction, and evaluation stages.

1. Media Studies A2 Advanced Production Evaluation Stacey Perkin 6146

11. What have you learned from your audience feedback? When asking other people’s opinions on my work I used a number of different methods. Questionnaires were given out in the research stages so I could find out what my target audience enjoyed. Another one was then given out at the end of the task, when I wanted their response the final version of the music video. Questionnaires were used instead of interviews because it was more efficient and quicker to do so, this allowed me to give my questionnaire to more people, giving me more reliable data to work from. Throughout the creation of the Advanced Production my choices were always backed up by those I had asked to analyse my work. This was really important to do throughout every stage so that things could be changed easily.