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New Product Introduction: iPad 2
- 1. Staney Varghese MKTG 6440F New Product Introduction
- 2. What is the product?
- 3. Looking back... 2010: Year of the iPad 15 million iPads sold in 2010 (9 months: Apr-Dec) More than every Tablet PC ever sold $9.5 billion in 2010 Over 90% market share
- 4. iPad 2: Product Features
- 9. Other Features 9x Faster Graphics 10-hour Battery Life LED-backlit display Multi-Touch Gyroscope
- 10. Tech Specifications Models: Two (Wi-Fi, Wi-Fi + 3G) Storage: 16GB, 32GB, 62GB
- 11. Target Market From your 5-year old niece… to your 95-year old grandmother.
- 12. Price? Remains the same!
- 14. Competition
- 15. Will it succeed? YES!
- 16. Questions?
Notes de l'éditeur
- Who is the actual target market s/w iterations (ehsan) Will 15million people be alienated Will all these new small features be enough What is the use case How is battery life same