1. presented THE HASSO PLATTNER INSTITUTE OF DESIGN
by and GRAY AREA FOUNDATION FOR THE ARTS
CREATIVE BRIEF | january 27 - 29 2012 | dschool.stanford.edu/hackd/
We’re bringing together a diverse community of developers, designers, makers, and more
to inspire and build creative technical solutions to bring Design Thinking to the world. This
weekend will represent one of the first instances of an educational institution opening up its
website code to be hacked, rebuilt, and reimagined by its students and community at large.
CHALLENGE
Using the existing d.school website and core content as both a platform and an inspirational tool, you are
challenged to build new experiences, interactions, tools, and visual aids to help a wide variety of audiences
understand and engage with design thinking as an approach to transform their personal and professional
endeavors. Projects could range from a mobile design thinking workshop application, to an interactive web-
based learning tool, to a complete redesign of the d.school website to better serve as a teaching tool in itself.
JUDING CRITERIA
User-centricity | INTUITIVE Scalability | GLOBAL
How does the project incorporate How does the project help more people engage
user-centered design from top to bottom? How easy with creative learning experiences? How easy is it to
is it to find and engage with content? share and adapt content?
Creativity | TRANSFORMATIVE Accessibility | DIVERSE
How does the project embody the How does the project help more types of people
d.school’s creative ethos? How appealing is it to find engage with creative learning experiences? How
and engage with content? appealing is it to share and adapt vcontent?
GOALS
DISCOVER MEASURE
How can the d.school leverage digital tools to help How can the d.school use a diverse suite of
a much broader audience discover creative learning analytical tools to gain a deep understanding of
experiences originating both from within the school demographics, use cases, locations, and motives
and from other leaders in the field? across the site, and help grow this community?
ADAPT SHARE
How can the d.school anticipate different use cases How can the d.school drive visitors to be passionate
and make the content dynamic and adaptable to about sharing creative learning content with their
suit each individual’s needs and preferences? networks, and facilitate this process seamlessly?