Businesses are no different than products or services. Their performance is solely dependent upon the quality of their design and the execution of that design. Know the basic elements of a business and what constitutes a business model.

1. October 2008 Basic Business www.stankirkwood.com

5. Ideas that can be applied at different levels are powerful. “As above, so below” These ideas are equally true at all levels. Basic Business Copyright: www.stankirkwood.com 2008

13. Basic Business Framework Copyright: www.stankirkwood.com 2008 Basic Business is now - Basic Business was -

14. The term ‘framework’ when referencing a business speaks to the processes of a business. Processes are how work gets done and all work is process work. But a business is not only processes. Copyright: www.stankirkwood.com 2008 Business more than Processes

18. Create Demand Market Model and Create Demand are closely related. Market Model is the design. Create Demand is the process. Demand is the output of the process. Copyright: www.stankirkwood.com 2008

19. Create Demand How do businesses meet their sales goals? Copyright: www.stankirkwood.com 2008

20. By having the most compelling Value Proposition (VP) in the market place Copyright: www.stankirkwood.com 2008 Create Demand

21. Who decides whether a product has a compelling Value Proposition? The Customer Not you! Copyright: www.stankirkwood.com 2008 Create Demand

22. Value Proposition defines the: Factors that the customer will use to determine which product to buy Copyright: www.stankirkwood.com 2008 Create Demand

24. There is another way to view Value Proposition. Value Proposition and Return on Investment is essentially the same thing from a customer’s perspective. Copyright: www.stankirkwood.com 2008 Create Demand

29. What will your Value Proposition look like? How do you weigh each component of the Value Proposition? Personal Experience Copyright: www.stankirkwood.com 2008

33. Business Model The relevance of a design is solely dependant upon the environment in which it exists. Every business design becomes obsolete because the environment will always change. Changing strategies has nothing to do with the business design. Business designs must be updated to adapt to the new environment. Copyright: www.stankirkwood.com 2008

35. Business Model Redesigned business models ensure businesses can achieve goals and execute desired strategies. The design is created within the context of the existing environment. First implement new design then execute desired strategies. Copyright: www.stankirkwood.com 2008