12. WOM se coace in acelasi aluat Sursa: Lavidge and Steiner
13. WOM se coace in acelasi aluat Sursa: Mitchell and Olson; Mackenzie; Brown and Stayman.
14.
15.
16. Tipologiile WOM WOM spontan Apare natural si este dat de satisfactia consumatorilor si de dorinta lor de a impartasi WOM amplificat Actiuni deliberate: creearea de comunitati, motivarea propavaduitorilor
22. “ Once It Does Spread, An Ideavirus Follows A Lifecycle. Ignore The Lifecycle And The Ideavirus Dies Out. Feed It Properly And You Can Ride It For A Long Time.” Seth Godin
23.
24. Pasii in dezvoltarea WOM 1. Inventarea si expunerea ideii 2. Gasirea “zvonerilor” (influentatorilor) si convingerea lor 3. Follow-up cu permisiunea consumatorilor