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The Next Phase of Disruption:
Dealing with the Internet Toddler
Stephen Abram, MLS
European Business Schools Library Group
Cambridge, UK - June 19, 2013
Every Day in every way libraries are
throwing pebbles
From Andy: What business are you in?
It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme –
especially on learning styles
• Expectations around delivery timeliness will increase
• A foot in both camps for many, many years to come: digital and physical
• Content is already be dominated by non-text (gamification, 3D, graphics,
numeric, visual, music, video, audio, etc.)
• Search will explode with more options and one-step, one box search is
for dummies not professionally educated folks
• The single purpose anchored device is already dead as a target
• Devices will focus on social, collaboration, sharing, learning, multimedia,
creation and successful library strategies must align with that
• Librarians will need to focus primarily on professional service(s) and
strategic alignment (reduced roles in organizing knowledge and
step&fetchit politeness) . . . Service Professionals NOT Servants,
Educators not Supplements, real engagement rules
• E-Learning, collections and metadata will go to the cloud massively
Library Megatrends
It doesn’t take a genius to see librarian
skills and competencies applied to the
trends and issues in library
communities in very strategic ways –
social, economic, and discovery impacts.
Business Libraries
• Are you a librarian or an educator /researcher?
• Are you a support or mission-critical?
• Your business is education and applied & theoretical
research.
• Your competitors are non-traditional
• Your core business model is failing
• Renewed advocacy has moved from apple pie to
influencing and selling
• Library staff competencies need a plateau upgrade –
consultation, relationship, influence, educating . . .
Deer in headlamps slide here.
Libraries core skill is not
delivering information
Libraries improve the
quality of the question
and the user experience
Libraries are about learning
and building communities
Libraries Have Seasons
Librarian Magic
What are your magic tricks?
Think deeply about . . .
16
Your
Operation’s
Scalability
Your
sustainability
The depth of your
relationships How you set
priorities:
Daily and Future
Smelly
Yellow
Liquid
Or
Sex
Appeal?
The Complex Value Proposition
Books, eBooks
Magazines
Websites
Buildings, Branches
Rooms
Desks
Programs
Nouns can be warehoused
and ‘cut’
Serve
Answer
Engage
Link
Entertain
Tell a story
Do
Action verbs imply dynamism
and impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Library Land
What changes, disruptions and
shifts are already in the
environment?
• If all users are ubiquitously connected with
broadband, have downloading skills for books
and movies, own smartphones, whither
libraries?
• What about the ‘digital divide’
• If the school system (K-12 and HigherEd)
changes radically …?
• What if all music, audiobooks, and video
moved to streaming formats by 2018?
• What if the DVD and CD go the way of vinyl,
VHS, and cassettes?
• What if all books are digital?
• What if book services move to a subscription
model of unlimited use for $7/month?
• What about next generation e-books?
• What if all books are ‘beyond text’?
• Can we support books with embedded video,
adaptive technologies, audio, updating,
software tools, assessments, web-links, etc.
• Are you positioned at the lesson level?
• Could your library support advanced higher
education and offer accredited courses or
support universities and colleges for distance
education?
• Have you catalogued them?
• Could your library support real e-learning
• Is EVERY staff member fluent in your LMS and
the needs of supporting hybrid or total
distance learning?
• By the way – nearly all learning is distance
learning.
• Could your library support any kind of mobile
device?
• Are you fully ready to deliver, agnostically to
desktops, laptops, tablets, phablets,
smartphones, televisions, appliances, at a
much higher level?
• Are you prepared for new forms of content?
• Real multimedia? 3D objects and databases?
Holographics? Enhanced media?
• Can you be ready for makerspaces, creative
spaces, writing labs, business and start-up
incubators, etc.
• Can you publish for your community?
• What kinds of community spaces are needed
in the future?
• Can you support real learning spaces,
community meeting spaces, performance
spaces, maker spaces, real advisory spaces,
true relationship and consultation
management . . .? In a virtual space?
• What if everything was in the cloud? (software,
databases, metadata, content . . .)
• What would you do with those system skills on
staff?
• What if search immersive resource discovery
becomes as ubiquitous as search engines?
• Can they find as well as search?
• Are your training sessions hitting 100% of
students?
• Are they aligned with workflow or
transactions?
• What if all metadata and content discovery is
freely available using open APIs through the
OCLC WorldShare vault and the Digital Public
Library of America / Europeana vault of open
and free metadata?
• What does your experience portal look like?
• What are your top questions?
• What are the outcome domains?
And what would you sacrifice?
The Library as Sandbox
Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Love all, Serve all, Save the World means nothing
gets done
• Priorities are SMART: Specific, Measurable, Attainable,
Relevant, & Time bound
• Look for partnerships that add value
Up Your Game
• Align with Collections – every collection must be justified by
programs
• Force strategic investment budgeting
• Look for partnerships that add value
• Don’t go it alone. Focus on large scale sustainable programs
• Connect to the longer process not just events
• Virtual and in-person - in the Library and reaching out with partners
• SCALE: eLearning and Surveys – e.g. citation methods
What are the real issues?
• Craft versus Industrial Strength
• Personal service only when there’s impact
• Pilot, Project, Initiative versus Portfolio Strategy
• Hand-knitted prototypes versus Production
• e.g. Information Literacy initiatives (LibGuides)
• Discovery versus Search versus Deep Search
• eLearning units and program dissemination
• Citation and information ethics
• Content and repository archipelagos
• Strategic Analytics
• Value & Impact Measures
• Behaviours, Satisfaction
• Economic and strategic alignment
Up Your Game
• Align with Collections – But add virtual experiences
• Start being Mobile in the extreme
• Look for partnerships that add value
• Focus on relationship management / liaisons
• Ensure the program delivery person is embedded including
librarians
• What are your top learning or research domains? Start there.
• Don’t go it alone. Build scalability and sustainability.
• Look for replicability – look for commonalities
The new
bibliography and
collection
development
Ask Us, KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
Up Your Game
• OCLC Linked Data & APIs
• DPLA Vault & APIs
• 3D, learning object, LibGuides, audio, or streaming media repositories
• Understand Pedagogy in the context of student experiences and
educational goals
• Understand human development from teens to adult learning
• Understand the projects
• Makerspace… laboratories – onsite relevance
• Consider partnerships to put librarians into real liaison
• Consider coaches and tutoring partnerships
Up Your Game
• Learn how to reach and teach online
• Teach how to learn online
• Teach how to research online
• Everyone in academic libraries should be focused on
teaching/researching first, then library
• Learn more systems than one!
• Be obsessive about consultation, recommendations and advice
• Social alignment rules and use the tools
Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value
• Offer real educational opportunities not just adjacencies
• What does your community need for economic advantage?
• What courses to you offer or recommend? (TED, Khan
Academy, Coursera, Udacity, edX, Learn4Life (ed2go), etc.)
Up Your Game
• Learn consulting and relationship management practices
• Understand the research goals
• Understand Pedagogy in the context of student experiences
and educational goals
• Understand human development and stage(teens)
• Know where your programs are heading
• Consider deep partnerships
• Consider coaches, peer, and tutoring partnerships
Up Your Game
• The strong ‘library’ brand – adding dimension
• Personal branding – Who are your stars? Promote them.
• Program branding
• Take risks for attention (AIDA)
• Embed your brand beyond the library walls and virtually
Up Your Game
• Grow collections investments in strategic areas (for example
economic impact, jobs, early years, hobbies, political alignment,
homework, research agenda …)
• Develop hybrid strategies that are consistent for digital and print
and programs
• Be obsessive about recommendations and advice and added value
• Integrate virtual and physical – hybridize
• Don’t fear off-site cooperation
• CURATE – real curation not assembly
Up Your Game
• Move the ILS to the Cloud
• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.
• Fix the ‘repository problem’
• Look at TCO and look at all costs incurred and not just hard
costs
• Review opportunity costs in soft costs
Up Your Game
• Dog, Star, Cow, Problem Child/?
• Reduce investment in successes
• Increase investments in the future
• Set priorities
• ‘Park’ some stuff temporarily
Is this library ready to support a
world of unlimited content, multiple
formats, massive access, and
consumer expectations of MORE?
Yes?
No?
With Effort, Vision,
Leadership?
Never?
Embracing Change
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Rhythm
Do you like change?
Does it matter?
What are the risks of not changing?
We can’t control change…
We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
Personal change
precedes organizational
change
Negativity
Contagious
I can learn and I can
change and I can do it
quickly.
What can you do to deal with
change?
Accept that change
is an attitude
Create a personal vision
In the context of your team
Focus on what you can do…
……not what you can’t do
velop a perspective of opportunity
Create a willingness to learn & develop
Learn to love ambiguity
Support Aspiration
Be Creative and Attract
Being More Open to Change
‘New’ Library Cultures
Support Your Team
Being More Open Experimentation,
Pilots and Innovation
Being More Open to Risk
Being Open to Ambiguity
Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Being Comfortable with Speed
Letting Go of Control
Be Inspirational
Honest to G*d – Let’s
Encourage Some Fun!
Tell Your Story:
Until lions learn to write their own story,
the story will always be from the perspective
of the hunter not the hunted.
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
Cel: 416-669-4855
stephen.abram@gmail.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook, Pinterest, Tumblr: Stephen Abram
LinkedIn / Plaxo: Stephen Abram
Twitter: @sabram
SlideShare: StephenAbram1

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Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 

Ebslg cambridge june 2013

  • 1. The Next Phase of Disruption: Dealing with the Internet Toddler Stephen Abram, MLS European Business Schools Library Group Cambridge, UK - June 19, 2013
  • 2. Every Day in every way libraries are throwing pebbles
  • 3. From Andy: What business are you in?
  • 4. It’s simple really, shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme – especially on learning styles • Expectations around delivery timeliness will increase • A foot in both camps for many, many years to come: digital and physical • Content is already be dominated by non-text (gamification, 3D, graphics, numeric, visual, music, video, audio, etc.) • Search will explode with more options and one-step, one box search is for dummies not professionally educated folks • The single purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies must align with that • Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness) . . . Service Professionals NOT Servants, Educators not Supplements, real engagement rules • E-Learning, collections and metadata will go to the cloud massively
  • 5. Library Megatrends It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in library communities in very strategic ways – social, economic, and discovery impacts.
  • 6. Business Libraries • Are you a librarian or an educator /researcher? • Are you a support or mission-critical? • Your business is education and applied & theoretical research. • Your competitors are non-traditional • Your core business model is failing • Renewed advocacy has moved from apple pie to influencing and selling • Library staff competencies need a plateau upgrade – consultation, relationship, influence, educating . . .
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  • 10. Deer in headlamps slide here.
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  • 12. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
  • 14. Librarian Magic What are your magic tricks?
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  • 16. Think deeply about . . . 16 Your Operation’s Scalability Your sustainability The depth of your relationships How you set priorities: Daily and Future
  • 18. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Entertain Tell a story Do Action verbs imply dynamism and impact
  • 19. Are you locked into an old library mindset?
  • 20. A Verb . . . an Experience, enlivened for an audience
  • 21. A Noun . . . A foundation but not sufficient with professional animation
  • 25. Meals
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  • 27. Library Land What changes, disruptions and shifts are already in the environment?
  • 28. • If all users are ubiquitously connected with broadband, have downloading skills for books and movies, own smartphones, whither libraries? • What about the ‘digital divide’ • If the school system (K-12 and HigherEd) changes radically …?
  • 29. • What if all music, audiobooks, and video moved to streaming formats by 2018? • What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  • 30. • What if all books are digital? • What if book services move to a subscription model of unlimited use for $7/month? • What about next generation e-books?
  • 31. • What if all books are ‘beyond text’? • Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
  • 32. • Are you positioned at the lesson level? • Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? • Have you catalogued them?
  • 33. • Could your library support real e-learning • Is EVERY staff member fluent in your LMS and the needs of supporting hybrid or total distance learning? • By the way – nearly all learning is distance learning.
  • 34. • Could your library support any kind of mobile device? • Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  • 35. • Are you prepared for new forms of content? • Real multimedia? 3D objects and databases? Holographics? Enhanced media? • Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. • Can you publish for your community?
  • 36. • What kinds of community spaces are needed in the future? • Can you support real learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .? In a virtual space?
  • 37. • What if everything was in the cloud? (software, databases, metadata, content . . .) • What would you do with those system skills on staff?
  • 38. • What if search immersive resource discovery becomes as ubiquitous as search engines? • Can they find as well as search? • Are your training sessions hitting 100% of students? • Are they aligned with workflow or transactions?
  • 39. • What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata?
  • 40. • What does your experience portal look like? • What are your top questions? • What are the outcome domains?
  • 41. And what would you sacrifice?
  • 42. The Library as Sandbox
  • 43. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  • 44. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  • 45. What are the real issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives (LibGuides) • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
  • 46. Up Your Game • Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top learning or research domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – look for commonalities
  • 47. The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 48. Up Your Game • OCLC Linked Data & APIs • DPLA Vault & APIs • 3D, learning object, LibGuides, audio, or streaming media repositories • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from teens to adult learning • Understand the projects • Makerspace… laboratories – onsite relevance • Consider partnerships to put librarians into real liaison • Consider coaches and tutoring partnerships
  • 49. Up Your Game • Learn how to reach and teach online • Teach how to learn online • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
  • 50. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, Coursera, Udacity, edX, Learn4Life (ed2go), etc.)
  • 51. Up Your Game • Learn consulting and relationship management practices • Understand the research goals • Understand Pedagogy in the context of student experiences and educational goals • Understand human development and stage(teens) • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  • 52. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  • 53. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation • CURATE – real curation not assembly
  • 54. Up Your Game • Move the ILS to the Cloud • Linked Data models – OCLC Worldshare, Europeana, DPLA, etc. • Fix the ‘repository problem’ • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 55. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investments in the future • Set priorities • ‘Park’ some stuff temporarily
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  • 59. Is this library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  • 68. Do you like change? Does it matter?
  • 69. What are the risks of not changing?
  • 70. We can’t control change… We can control our attitude towards change…
  • 71. Deny
  • 73. React
  • 76. Change can be difficult
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  • 81. I can learn and I can change and I can do it quickly.
  • 82. What can you do to deal with change?
  • 83. Accept that change is an attitude
  • 84. Create a personal vision In the context of your team
  • 85. Focus on what you can do… ……not what you can’t do
  • 86. velop a perspective of opportunity
  • 87. Create a willingness to learn & develop
  • 88. Learn to love ambiguity
  • 90. Be Creative and Attract
  • 91. Being More Open to Change
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  • 94. Being More Open Experimentation, Pilots and Innovation
  • 95. Being More Open to Risk
  • 96. Being Open to Ambiguity
  • 99. Letting Go of Control
  • 101. Honest to G*d – Let’s Encourage Some Fun!
  • 102. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
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  • 107. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1