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At the Heart of Libraries? Encouraging Innovation in Library Land Stephen Abram, MLS, FSLA Bangor, Augusta & Portland, Mai...
 
CHANGE
 
The BIG Challenge “ The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
 
Classic Cartoon, but . . .
Start here Not the solution!
 
 
 
 
 
The Adoption Curve
 
 
 
 
 
 
LEAD
 
Learning Flow Life Flow Workflow Community Flow Social Flow Age Stage
 
Where are they going? Where did they come from?
Discovery
Discovery & Ideas
A Challenge to Leadership
 
 
 
 
 
 
 
 
 
 
The Future Discovered <ul><li>Stem Cells </li></ul><ul><li>fMRI and The Brain </li></ul><ul><li>Cloning </li></ul><ul><li>...
 
 
Diabetes Online Yes, Stephen did just say Lizard Spit
Kids
 
 
The Scary re-wiring of the Millennials and post-Millennials
 
Eye Movement Changes
Usability The A frame adopted from  newspaper layout is not what works. Eyetools
Learning
Learning Styles <ul><li>Visual/Spatial ( Picture  Smart) </li></ul><ul><li>Verbal/Linguistic ( Word  Smart) </li></ul><ul>...
Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Ori...
 
The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss   Content Source Situation Dr. T...
Literacy <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social ...
 
 
 
 
 
Search
 
 
 
Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries
Next up: Geo-IP
Play
It is about  play
Play
 
Teamwork
Mobile
 
 
 
 
 
 
Are you ready for a 21 st  Century book experience?
 
 
 
 
 
What about censorship? Freedom of expression? Freedom…. In general
 
 
 
 
 
Piano
content
Get your head out of the book
 
Dedicated eBook  Readers
 
 
 
 
 
 
 
 
Are you ready for boundaryless, containerless content?
Is the traditional  book or text book now a hollow experience?
Are we ready for the post book world? http://www.flickr.com/search/?q=book+sculpture&page=44
 
New Containers <ul><li>What are the new containers? </li></ul><ul><li>The are mostly virtual </li></ul><ul><li>e-courses, ...
Types of Containers <ul><li>OLD </li></ul><ul><li>Databases </li></ul><ul><li>Articles </li></ul><ul><li>Books </li></ul><...
Container Success <ul><li>Focus on the End User(s) in context </li></ul><ul><li>Content is not enough </li></ul><ul><li>Fo...
Issues in Experience Publishing <ul><li>Design for Use not clicks </li></ul><ul><li>Transformations not Transactions </li>...
 
What We Never Knew <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are coll...
What will the new text and reading experience be for books,  news, scholarship and magazines? Can we assemble them like IK...
Can we do better than GM did in adapting to change? Does the IKEA Strategy work for GM.  End User - Assemble it yourself!
Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.
social
 
 
Magazine Content Goes Social
News Content Goes Social
Geo-Social 4Sq/Gowalla
 
Apple/Amazon
 
Community
Conversations
Relationships
Community Networks
Life
Connection
Personalization
Personalization
Personalization
I am unique. Understand me. It’s personal.
Don’t limit  me! Who are you to limit me?
The Next 17 Slides “ Detail that can be reviewed later online”
 
http://www.flickr.com/photos/nessman/2590572476/
http://www.flickr.com/photos/briansolis/2735401175/
 
The Sharing Economy
“ Web 2.0  generally refers to a second generation of  services available on the WWW that lets people  collaborate  and  s...
Get Good at The Cloud
 
Public Library Strategies
Luck / Opportunity
Comfort
Simplicity
How do you get noticed?
 
 
Don’t let this ecology scare you.
 
 
What is the scariest scenario? I have an archaeology background . . .
 
 
 
 
 
 
 
 
Exercise #1
Exercise #2 How are you going to reach out?
Exercise #3 What else have you got?
Exercise #4
 
<ul><li>We held our electronic prices flat for all customers in 2009, saving libraries more than $10,000,000. </li></ul><u...
<ul><li>Gale is now exploring a new business model with Wyoming – usage-based pricing for resources.  </li></ul><ul><li>Ga...
<ul><li>We don’t only do busses at ALA… we also stand behind our customers when their voices need to be heard. </li></ul>i...
 
<ul><li>Power to the User; Value to the Library. </li></ul><ul><ul><li>Understanding users leads to better products. </li>...
What We Never Knew <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are coll...
 
 
v <ul><li>Gale is proud to introduce the new  iPhone App . </li></ul><ul><li>Gale is directing web traffic to your resourc...
<ul><li>Top-ten reference site </li></ul><ul><li>Search engine discoverability for libraries and their resources </li></ul...
<ul><li>Top-ten reference site </li></ul><ul><li>Search engine discoverability for libraries and their resources </li></ul...
 
 
<ul><li>Gale has created more than 1,000 websites for libraries… </li></ul><ul><li>Including… www.flelibrary.org </li></ul...
 
<ul><li>With more than 300 widgets, and counting… we are going to unlock your products to users. </li></ul>is going to dou...
 
Has confirmed your friend request. Gale wants to be your friend, and partner.  Not just another vendor.
Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 [email_address] ht...
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Maine Libraries

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Day Long Workshop for Maine Libraries in Bangor, Augusta.Waterville, & Portland on May 12-14.

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Maine Libraries

  1. 1. At the Heart of Libraries? Encouraging Innovation in Library Land Stephen Abram, MLS, FSLA Bangor, Augusta & Portland, Maine May 12-14, 2010
  2. 3. CHANGE
  3. 5. The BIG Challenge “ The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
  4. 7. Classic Cartoon, but . . .
  5. 8. Start here Not the solution!
  6. 14. The Adoption Curve
  7. 21. LEAD
  8. 23. Learning Flow Life Flow Workflow Community Flow Social Flow Age Stage
  9. 25. Where are they going? Where did they come from?
  10. 26. Discovery
  11. 27. Discovery & Ideas
  12. 28. A Challenge to Leadership
  13. 39. The Future Discovered <ul><li>Stem Cells </li></ul><ul><li>fMRI and The Brain </li></ul><ul><li>Cloning </li></ul><ul><li>Wind and other energy </li></ul><ul><li>Nanotechnology </li></ul><ul><li>Robotics </li></ul><ul><li>Book Digitization </li></ul><ul><li>Music </li></ul><ul><li>Streaming Media </li></ul><ul><li>Seed Bank </li></ul>
  14. 42. Diabetes Online Yes, Stephen did just say Lizard Spit
  15. 43. Kids
  16. 46. The Scary re-wiring of the Millennials and post-Millennials
  17. 48. Eye Movement Changes
  18. 49. Usability The A frame adopted from newspaper layout is not what works. Eyetools
  19. 50. Learning
  20. 51. Learning Styles <ul><li>Visual/Spatial ( Picture Smart) </li></ul><ul><li>Verbal/Linguistic ( Word Smart) </li></ul><ul><li>Musical/Rhythmic ( Music Smart) </li></ul><ul><li>Logical/Mathematical ( Number Smart) </li></ul><ul><li>Bodily/Kinesthetic ( Body Smart) </li></ul><ul><li>Interpersonal ( People Smart) </li></ul><ul><li>Intrapersonal ( Self Smart) </li></ul><ul><ul><li>Piaget, Bloom, Gardner, etc. </li></ul></ul>
  21. 52. Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Oriented Graphical Family Oriented Healthy Lifestyle More Liberal and more conservative Direct Confident Independent Experiential Gamers Nomadic Collaborative High Expectations Civic Minded Adaptive / Flexible Balanced Lives Format Agnostic More Choices Internet Natives Optimistic / Positive Respect Intelligence More Diverse More Friends Principled / Values
  22. 54. The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss Content Source Situation Dr. Thomas Davenport
  23. 55. Literacy <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social literacy </li></ul><ul><li>Computer literacy </li></ul><ul><li>Web literacy </li></ul><ul><li>Content literacy </li></ul><ul><li>Written literacy </li></ul><ul><li>News literacy </li></ul><ul><li>Technology literacy </li></ul><ul><li>Information literacy </li></ul><ul><li>Media literacy </li></ul><ul><li>Adaptive literacy </li></ul><ul><li>Research literacy </li></ul><ul><li>Academic literacy </li></ul><ul><li>etc. </li></ul>
  24. 61. Search
  25. 65. Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries
  26. 66. Next up: Geo-IP
  27. 67. Play
  28. 68. It is about play
  29. 69. Play
  30. 71. Teamwork
  31. 72. Mobile
  32. 79. Are you ready for a 21 st Century book experience?
  33. 85. What about censorship? Freedom of expression? Freedom…. In general
  34. 91. Piano
  35. 92. content
  36. 93. Get your head out of the book
  37. 95. Dedicated eBook Readers
  38. 104. Are you ready for boundaryless, containerless content?
  39. 105. Is the traditional book or text book now a hollow experience?
  40. 106. Are we ready for the post book world? http://www.flickr.com/search/?q=book+sculpture&page=44
  41. 108. New Containers <ul><li>What are the new containers? </li></ul><ul><li>The are mostly virtual </li></ul><ul><li>e-courses, e-coursepacks, lessons, e-learning objects, websites, portals, sessions, event, digital photo albums, etc. </li></ul><ul><li>How do these fit into a positive transformational experience? </li></ul>
  42. 109. Types of Containers <ul><li>OLD </li></ul><ul><li>Databases </li></ul><ul><li>Articles </li></ul><ul><li>Books </li></ul><ul><li>DVD </li></ul><ul><li>Spreadsheets </li></ul><ul><li>Albums </li></ul><ul><li>Game </li></ul><ul><li>Weight & Volume </li></ul><ul><li>REVISED </li></ul><ul><li>Paragraphs </li></ul><ul><li>Chapters </li></ul><ul><li>Clips </li></ul><ul><li>Graphics </li></ul><ul><li>Pictures </li></ul><ul><li>Animations </li></ul><ul><li>Games </li></ul><ul><li>Engaging Experiences </li></ul>
  43. 110. Container Success <ul><li>Focus on the End User(s) in context </li></ul><ul><li>Content is not enough </li></ul><ul><li>Focus on the results of the Experience: </li></ul><ul><li>Learning, Social, Entertainment, Community, Hobbies, etc. </li></ul><ul><li>Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians. </li></ul><ul><li>Short and long term subscription models </li></ul><ul><li>Borrowing and rental models </li></ul>
  44. 111. Issues in Experience Publishing <ul><li>Design for Use not clicks </li></ul><ul><li>Transformations not Transactions </li></ul><ul><li>Learning styles </li></ul><ul><li>Psychographics </li></ul><ul><li>Technology adoption and penetration </li></ul><ul><li>Learning curves </li></ul><ul><li>Multiple intelligences </li></ul><ul><li>Target market differences </li></ul><ul><li>Tuning – e.g. Flesch-Kincaid, Lexiles, levelling, levelled reading </li></ul><ul><li>Technical issues like persistent content (persistent URLs, etc.) and deep linking, rights management, etc. </li></ul>
  45. 113. What We Never Knew <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the first time. </li></ul><ul><li>29% found our products via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted the content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  46. 114. What will the new text and reading experience be for books, news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?
  47. 115. Can we do better than GM did in adapting to change? Does the IKEA Strategy work for GM. End User - Assemble it yourself!
  48. 116. Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.
  49. 117. social
  50. 120. Magazine Content Goes Social
  51. 121. News Content Goes Social
  52. 122. Geo-Social 4Sq/Gowalla
  53. 124. Apple/Amazon
  54. 126. Community
  55. 127. Conversations
  56. 128. Relationships
  57. 129. Community Networks
  58. 130. Life
  59. 131. Connection
  60. 132. Personalization
  61. 133. Personalization
  62. 134. Personalization
  63. 135. I am unique. Understand me. It’s personal.
  64. 136. Don’t limit me! Who are you to limit me?
  65. 137. The Next 17 Slides “ Detail that can be reviewed later online”
  66. 139. http://www.flickr.com/photos/nessman/2590572476/
  67. 140. http://www.flickr.com/photos/briansolis/2735401175/
  68. 142. The Sharing Economy
  69. 143. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” Wikipedia <ul><li>Shared Pictures = </li></ul><ul><li>Shared Knowledge = </li></ul><ul><li>Shared Bookmarks = </li></ul><ul><li>Shared News = </li></ul><ul><li>Shared Videos = </li></ul><ul><li>Shared Everything = </li></ul>
  70. 144. Get Good at The Cloud
  71. 146. Public Library Strategies
  72. 147. Luck / Opportunity
  73. 148. Comfort
  74. 149. Simplicity
  75. 150. How do you get noticed?
  76. 153. Don’t let this ecology scare you.
  77. 156. What is the scariest scenario? I have an archaeology background . . .
  78. 165. Exercise #1
  79. 166. Exercise #2 How are you going to reach out?
  80. 167. Exercise #3 What else have you got?
  81. 168. Exercise #4
  82. 170. <ul><li>We held our electronic prices flat for all customers in 2009, saving libraries more than $10,000,000. </li></ul><ul><li>Guess what, we’re doing it again this year. </li></ul><ul><li>We saved 8 states more than $3,000,000 by having them switch to Gale resources from EBSCO. </li></ul><ul><li>We are now moving all customers to unlimited usage for no additional charge. </li></ul><ul><li>We reduced our list prices on a number of products. </li></ul>is advocating for libraries
  83. 171. <ul><li>Gale is now exploring a new business model with Wyoming – usage-based pricing for resources. </li></ul><ul><li>Gale is now authenticating by geolocation in a number of states – users can access resources without putting in a barcode or password. </li></ul><ul><li>Gale increased its marketing budget in the current year, but reallocated the money to help libraries market to their users. </li></ul>is advocating for libraries.
  84. 172. <ul><li>We don’t only do busses at ALA… we also stand behind our customers when their voices need to be heard. </li></ul>is advocating for libraries.
  85. 174. <ul><li>Power to the User; Value to the Library. </li></ul><ul><ul><li>Understanding users leads to better products. </li></ul></ul><ul><ul><li>Better products lead to more usage. </li></ul></ul><ul><ul><li>More usage leads to more value per dollar to the library. </li></ul></ul>is going to help you understand your users.
  86. 175. What We Never Knew <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the first time. </li></ul><ul><li>29% found our products via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted the content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  87. 178. v <ul><li>Gale is proud to introduce the new iPhone App . </li></ul><ul><li>Gale is directing web traffic to your resources. </li></ul>is creating library awareness.
  88. 179. <ul><li>Top-ten reference site </li></ul><ul><li>Search engine discoverability for libraries and their resources </li></ul><ul><li>Article excerpts from library products (e.g. GVRL) </li></ul><ul><li>Full-text articles courtesy of your library </li></ul>
  89. 180. <ul><li>Top-ten reference site </li></ul><ul><li>Search engine discoverability for libraries and their resources </li></ul><ul><li>Article excerpts from library products (e.g. GVRL) </li></ul><ul><li>Full-text articles courtesy of your library </li></ul>Read the rest of this article courtesy of your local library 15%
  90. 183. <ul><li>Gale has created more than 1,000 websites for libraries… </li></ul><ul><li>Including… www.flelibrary.org </li></ul>is helping you market to your users.
  91. 185. <ul><li>With more than 300 widgets, and counting… we are going to unlock your products to users. </li></ul>is going to double your usage.
  92. 187. Has confirmed your friend request. Gale wants to be your friend, and partner. Not just another vendor.
  93. 188. Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 [email_address] http://www.cengage.com Stephen’s Lighthouse Blog http:// stephenslighthouse.com

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