Contenu connexe Similaire à 11 Ways to Get More Visibility in the LinkedIn News Feed (20) Plus de Stephanie Sammons (9) 11 Ways to Get More Visibility in the LinkedIn News Feed4. “Top updates” are the default display
and they’re shown according to
LinkedIn’s internal ranking algorithm.
5. LinkedIn wants to display status
updates in the news feed that are
relevant and personalized to each
member.
6. If you want your status updates to be seen
by your connections and beyond, you will
need to be more strategic about your
sharing.
7. Here are some suggestions for
increasing the visibility of your
LinkedIn status updates:
8. Make Your Updates
Highly Relevant
Just because something is
interesting to you doesn’t mean it
will be interesting to your network.
9. 6 out of 10 members
are interested in
industry insights.
10. They want informative, useful, and
interesting insights that can help
them improve, achieve more, or
overcome a challenge.
12. With image posts, you can add a
message & a link to your status update
along with the image you upload.
13. You can also include a link within the
text area of your status update even
when it’s an image post.
15. Shared slidedecks from Slideshare and
videos from YouTube will play inline in
the news feed when clicked on.
16. Using this type of visual content for
your status updates can create
higher engagement.
18. Post a question by itself
(consider incorporating an
image for greater visibility).
19. Or add your question within
the text area for any status
update that you share.
22. This provides a better opportunity to
spark engagement and create common
connection points with your network.
24. The people (and companies) you
mention in status updates almost
always comment on the update.
27. But be careful not to post too many
or you run the risk of being hidden by
your connections.
31. When you like or comment on
group discussions, you also have an
opportunity to gain visibility in the
news feeds of your connections.
33. When you like or comment on
group discussions, you also have an
opportunity to gain visibility in the
news feeds of your connections.
34. Likes, shares, and comments on
your updates can expand your
visibility and reach beyond your 1st
degree network.
35. Post at the
Right Times
LinkedIn is a professional
network. It is more active during
work hours and weekdays.
36. Mornings are more active than
afternoons and evenings. Weekends
aren’t nearly as active as weekdays.
39. Profile views lead to good things
such as more relevant connections,
more engagement, and even more
visits to your website!
41. Learn how to build LinkedIn
influence and boost your
business success!