Latest run down of our visual work at CC towers...

2. We are ten
23
ABOUT US
staff members
Branding
Campaigns
Born in the Ukraine, currently in the Northern Qtr
5associates
+
+
We are part of a European network
x
WE DO
OUR CLIENTS
Design
Film Web
Copywriting
PR
Strategy
&Reseaech
logo
communications for a sustainable future

3. BUILDING IDENTITY

4. WE FACE FORWARD: PAN-CITY ARTS CAMPAIGN

5. ELIZABETH GASKELL’S HOUSE: BRAND DEVELOPMENT

7. and put a fantastic programme together… the
course has given me fresh perspective and I
have got a renewed sense of my mission here.’
00—00 00—00
North by NorthWest
www.nbynw.squarespace.com
WHY
ART
WORKS
North by NorthWest
CONTEMPORARY VISUAL ARTS ARE ART
FORMS WHICH ARE PRIMARILY VISUAL IN NATURE,
SUCH AS DRAWING, PAINTING, SCULPTURE,
PRINTMAKING, DESIGN, CRAFT, PHOTOGRAPHY,
VIDEO, FILM MAKING AND ARCHITECTURE.THEY
ARE ‘CONTEMPORARY’ WHENTHEY REFLECT
CONTEMPORARY ART PRACTICES, ARE CUTTING
EDGE IN STYLE OR CONTENT, OR ARE CRITICALLY
ENGAGED.THIS ISTHE VISUAL ART OF NOW.
ACTIVELY ENABLING APPROXIMATELY 80,000 PEOPLE PER YEAR
MORETHAN 500,000
HOSTING MORE THAN AND EVENTS EACH YEAR
(80% OF WHICH IS SPENT IN LOCAL COMMUNITIES)
LOCAL AUTHORITY INVESTMENT IN CORE RUNNING COSTS VARIES
ON AVERAGE IT EQUATESTO 35P PER HEAD OF POPULATION PERYEAR
OF POPULATION PER YEAR
EMPLOYING PEOPLE FULL-TIME AND PART-TIME
12 ORGANISATIONS SERVING A COMMUNITY OF OVER
FROM CONTEMPORARY VISUAL ARTS ACROSS LANCASHIRE AND CUMBRIA
why_art_works_32pp_inner_AW.indd 2 13/9/11 10:12:44
Where are we talking about exactly? The short answer is not Manchester, and not Liverpool
but the counties north of these two cities…Lancashire and Cumbria.
The North by NorthWest member organisations provide the contemporary visual arts
offer for a geographical area that is home to almost two million people. This population of
Cumbria and Lancashire is dispersed over 3,800 square miles of landscape (2,600 square miles
of Cumbria and 1,200 square miles of Lancashire) and is a total audience equivalent to the
combined populations of the cities of Manchester, Liverpool, Newcastle and Glasgow.
This area includes two of the most popular tourism destinations in the UK – Blackpool and
the Lake District – so there is a massive potential audience. Cumbria, Blackpool and Lancashire
attract close to 100 million visitors per year, creating over £5 billion of tourism turnover, which in
turn supports 87,000 jobs1
.
Because of the concentration of population, economic activity and cultural activity in
Greater Manchester and Liverpool, there is a tendency to view the more rural communities to
the north of these two cities as orbiting around those twin suns, rather than seeing them as
proud, geographically distinct, independent and culturally significant places in their own right.
1
Source: STEAM Volume and Value 2009
Tullie House Museum and Art Gallery Carlisle
Grizedale Arts Coniston
Forestry Commission England Grizedale Forest
Abbot Hall Art Gallery, Lakeland ArtsTrust Kendal
Lanternhouse Ulverston
Art Gene Barrow
Storey Gallery Lancaster
folly Lancaster
Peter Scott Gallery Lancaster
Grundy Art Gallery Blackpool
Harris Museum & Art Gallery Preston
Mid Pennine Arts Burnley
300,000 and over
100,000 and over
50,000 and over
10,000 and over
Motorways
Railways main routes
NbyNW area
NbyNW arts venues
100 million visitors per year
£5 billion tourism turnover
87,000 jobs
1
2
3
4
5
6
7
8
9
10
11
12
Venues and organisations Population of urban centres Other
Cumbria, Blackpool and Lancashire
THE NORTH BY NORTHWEST MEMBER
ORGANISATIONS PROVIDETHE CONTEMPORARY
VISUAL ARTS OFFER FOR A GEOGRAPHICAL AREA
THAT IS HOMETO ALMOSTTWO MILLION PEOPLE,
ATOTAL AUDIENCE EQUIVALENTTOTHE COMBINED
POPULATIONS OFTHE CITIES OF MANCHESTER,
LIVERPOOL, NEWCASTLE AND GLASGOW.
why_art_works_32pp_inner_AW.indd 6 13/9/11 10:12:50
M55
M6
M65
M61
M62
M62
2
12
9
8 7
6
5
3
4
1
11
10
Manchester
Bolton
Liverpool
Sheffield
LeedsBradford
Newcastle upon Tyne
Morecambe
Blackburn
Carlisle
Preston
Burnley
Lancaster
Barrow-in-Furness
Blackpool
Lake District National Park
Cumbria
Lancashire
Kendal
Ulverston
06—07
North by NorthWest
Cumbria and Lancashire
N
why_art_works_32pp_inner_AW.indd 7 13/9/11 10:12:51
Contemporary visual arts organisations in Cumbria and Lancashire are delivering a wide range
of initiatives including re-inventing the way visitors experience historic sites, re-designing
school playgrounds, breathing new life into village halls, inspiring people to engage with digital
technologies, working on housing renewal projects, making forests and town centres more
interesting places to visit…the list goes on.
The different approaches of the North by NorthWest member organisations should be
understood in this context; as experiments in providing a contemporary visual arts culture for
communities who need it.
The North by NorthWest members represent decades of investment and development work
in their communities. They are a key asset through which Cumbria and Lancashire can develop
its cultural vibrancy. These organisations are delivering multiple benefits to places, to the local
economy and to the communities they serve. The real impact of the North by NorthWest network
is that it can bring these multiple benefits and achieve remarkable things with relatively modest
investment. This report demonstrates that contemporary visual arts in Lancashire and Cumbria
can be a powerful tool to transform places and to provide experiences that bring tangible benefits
to people, the environment where they live and the wider economy and quality of life. At their
best contemporary visual arts also create an environment that attracts visitors, strengthens the
tourism offer and encourages investment.
CONTEMPORARY VISUAL ARTS IN LANCASHIRE
AND CUMBRIA CAN BE A POWERFULTOOLTO
TRANSFORM PLACES ANDTO PROVIDE EXPERIENCES
THAT BRINGTANGIBLE BENEFITSTO PEOPLE,THE
ENVIRONMENT WHERETHEY LIVE,THE WIDER
ECONOMY AND QUALITY OF LIFE.
engages national and international artists, architects and
communities to bring people together, create greater cohesion and
encourage active citizenship and civic pride.
Stuart Bastik & Maddi Nicholson, Installation: A Little Bit of What
You Fancy Does you Good, commissioned for the Launch of the
European Capital of Culture, Liverpool ‘08, 2008
why_art_works_32pp_inner_AW.indd 18 13/9/11 10:13:12 why_art_works_32pp_inner_AW.indd 19 13/9/11 10:13:13
EN
G
AGINGANDCONNECTINGCOMMUNITIES
CREATING BETTER
COMMUNITIES
TO LIVE IN
CHANGINGTHE WAY
PLACES LOOK
CHANGING
PERCEPTIONS
OF PLACES
CONNECTING
COMMUNITIES
TOTHE WORLD
(AND VICE VERSA)
ENGAGING
COMMUNITIES
WITH OTHER
AGENDAS
CHANGINGTHE WAY
PEOPLETHINK,
SEE AND ACT
CREATING ART
FOR ITS OWN
INTRINSIC WORTH
ATTRACTING AND
RETAININGTALENT,
TRADE & INVESTMENT
ATTRACTING HIGHER
VALUETOURISTS
STIMULATING A
CREATIVE ECONOMY
02
03
04
05
06
07
08
09
10
01
EC
O
N
OM
ICVALUE
PLACEM
AKI
N
G
NORTH BY NORTHWEST: STRATEGY AND DESIGN

8. MANCHESTER MUSEUM: VARIOUS CAMPAIGNS

9. ‘Creative Concern’s branding ideas for our
ground-breaking Living Worlds exhibition
played a key role in communicating what the
exhibition was about. Their concepts were bold
and innovative and most of all very creative.
We’re very proud of them still.’
Tim Manley, Whitworth Art Gallery
and The Manchester Museum
MANCHESTER MUSEUM: VARIOUS CAMPAIGNS

11. WHITWORTH ART GALLERY: VARIOUS

12. Whitworth Art Gallery
Shadow_Technology_Art
24 Sep
__15 Jan
Admission Free
Dark Matters
Shadow_Technology_Art
19 Feb
__12 June
Admission Free Mon__Sat 10am__5pm
Sun 12__4pm
Open Bank Holidays
Closed Good Friday, 22 April
Post-Partum Document: Documentation IV,
Transitional Objects, Diary and Diagram
Post-Partum Document: Documentation IV,
Transitional Objects, Diary and Diagram,
,
2006–8 (left)
Mary Kelly and
Ray Barrie
, 2010 and
2001 (right)
I’m always hearing voices [laughs]. These voices are kind of like found objects, they are
things people have said to me, words as things, a material I’m working with, carving, modelling,
in a way. For me, the voice is very palpable, which is why, ultimately, having the words sung
made sense, and why having Michael Nyman write a musical score for The Ballad was such an
important collaboration for me.
With Circa 1968, Love Songs and Habitus, when I talk about the voices, the found
objects, the displacements, this all originated in conversation with younger women, mainly
students I was working with, and it was their curiosity about the past that made me go there,
not as any kind of nostalgic invocation of the past, but as a question about its reappearance
in the present. I remember seeing a slogan at UCLA, ‘Stop the war: have sex’. It was almost,
but not quite, like the original, ‘Make love, not war’. The sexual metaphor made me think about
the keyhole and looking through at the parents having sex, as Freud says, and I thought maybe
there’s something we could build on that, at least as an analogy: there’s a ‘political primal scene’;
there’s something else you inherit. When I went back to look at Freud, I found a little space
for following that through, because he does say that if you’ve explored in analysis everything
in terms of the individual narrative, that sometimes there are still things that appear to be
more archaic, more universal, although he doesn’t subscribe to what he calls the ‘phylogenetic
heresy’. But, as far as he goes in saying something about the child filling in the gaps in the
parents’ narratives with their own stories, that just made sense to me.1
The children who were
born around ’68 seem to be filling in this narrative according to some intuitive knowledge of the
past. And, of course, looking at it from a Lacanian perspective – what he says about the effects
of the speech of the other, which make up the unconscious – it was fascinating to consider the
parents’ words, or their silences, and their gestures, as the initial moments of an assumption,
not only of sexual identity, but also of something that you might call your ethnic, your class, or
your historical position. Lacan says that the child doesn’t listen to what the parents say as much
as asking, ‘Why are they telling me this?’.2
So then I combined this with what Walter Benjamin
describes as the secret agreement between the past generation and the present one, and how
he structures that around the notion of the missed possibility, because I thought these women
were really asking me, maybe in an unconscious way, ‘Why didn’t you do the job?’
Interview
If you think about my work as coming out of the events of 1968, out of the politics of
that moment, the kind of thing captured in slogans, particularly in France, like ‘no right to speak
without les enquêtes’, or without interrogation, without questioning, well, I’d say that attitude
became intrinsic to my way of working. Every piece is really structured around a question, in
terms of the visual rhetoric of the image and in relation to a debate-specific site. I have always
thought if an artist has a brief, it’s simply to pose the question, not necessarily to answer it.
Perhaps, that’s how our research differs from research in another field. So, if you consider my
work in the trajectory of conceptualism at that time, particularly Art & Language, based on a
certain kind of enquiry – first of all, the interrogation of the object, and finally the interrogation
of the interrogation, then combine this with the feminist imperative to view the personal
as political, you can see what led me to insist that the interrogation of identity and sexual
difference was central to this self-reflexive process.
Beginning with Post-Partum Document, it was the question of ‘femininity’, how it’s
constructed, then specifically: what is maternal femininity? That led me to ask what falls outside
of, or beyond, identity as maternal. What about other forms of object choice? What about the
question of age, not just to do with the physical body, but also, the ‘body politic’, which informs
the work. That defined the project, Interim. And those issues led to the question that Gloria
Patri raises: what about the masculine ideal for women; what about certain things that happen
once equality is put in place at the juridical level, such as the absurd consequence of women
asking for the right to go to the Front and kill? Following Gloria Patri, I looked at the other side
of the shield, and considered the victim. Certain things are unspeakable, and in Mea Culpa, Vox
Manet and The Ballad of Kastriot Rexhepi, I was trying to represent the traumatic experiences
of war or social conflict without falling into either hysterical identification or megalomaniacal
assumptions of difference. And finally, although my attempt to summarise this way sounds a bit
hysterical, in Circa 1968, Love Songs and Habitus, I ask: what is passed on from one generation
to the next?
In fact, the question is posed in visual terms, it’s not an illustration. One example would
be my use of the lint casting process, where the ephemeral material embodies, so to speak,
the question of precarious life. But the enquiry is also structured around narrative, not just the
kind you read, but the idea of narrative space. Say, in a work like The Ballad, the movement
of the spectator is an integral part of it. By walking along the relief – two hundred feet of it –
temporality becomes a kind of spatial metaphor.
96__97

13. unknownpleasures.org.com
The life / work of Ian Curtis / Joy Division
May 18–July 18, Macclesfield
JOY DIVISION EXPO

14. This is how John Lennon described
his feelings about popular music in
the 1950s. Britain was changing; the
emergence from post-war gloom saw
an end to rationing and commodities
becoming more available. At this
time there was no such thing as a
teenage culture; however, the austere
society was being challenged as the
American way of life began to seep
into the British consciousness. Whilst
America had many commercial
radio stations, Britain was restricted
to the BBC’s three stations – which
featured news and plays with few
musical offerings. Social and cultural
structures were being questioned and
the young were beginning to take
centre stage.
Elvis and Us explores how the King
of Rock ‘n’ Roll®
inspired the Beatles.
Featuring rare and exclusive artefacts,
many of which have never before
been exhibited publicly, this multimedia
experience explores the links and parallel
lives of the world’s biggest music icons.
“Before Elvis,
there was nothing.”
JOHN LENNON
THE BEATLES STORY

16. INITIAL BRAND IN PARTNERSHIP WITH O STREET, GLASGOW

19. WRITE TRACK: BRAND AND APP DEVELOPMENT

21. NORTHSTOWE: PLACE BRAND

22. Logotype
letter devices letter devices

23. N device Copyline

25. PENNINE LANCASHIRE: PLACE BRAND

26. Discover your
new favourite place...

27. MANCHESTER ORIGINAL MODERN: PLACE BRAND

29. The great outdoors
The real beauty of the Western Lake District lies in the undiscovered
places – the rugged fells, the natural allure of the coast and
the tranquil lakes brimming over with such beauty that, once
discovered, you might want to keep to yourself!
The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale
– the lowland landscapes are peppered with farms, forests, villages
and streams. Whether you’re on a gentle short stroll or a more
ambitious hike, the Western Lake District makes for the perfect
adventure, safe in the knowledge that there’s a warm welcome
at one of the pubs, inns or hotels on your return.
And if you’re looking for adrenaline filled escapades, you’ll
be spoilt for choice in the Western Lake District. Kite surfing,
rock climbing, ghyll scrambling, mountain biking – if getting the
adrenaline pumping is your thing, then this is the place for you.
Don’t miss
Wasdale awaits
As the deepest lake in England and
voted Britain’s Favourite View, Wast Water
already has outstanding credentials;
but the views across the whole of the
Wasdale Valley are breathtaking. Dramatic
mountains rise like a huge amphitheatre
from the shores of Wast Water, creating
the backdrop for your next adventure.
You can take to the water in a canoe,
kayak or rowing boat. For landlubbers
there is climbing, walking, biking, abseiling,
horse riding – whatever you choose to do,
Wasdale is an amazing location.
Scafell Pike
Whether you’re tackling Scafell Pike on
its own or as the middle leg of the ‘Three
Peaks Challenge’ (sandwiched between
Ben Nevis in Scotland and Snowdon in
Wales), the sheer achievement of scaling
England’s highest mountain is something
you will never forget. There are a number
of ascents to choose from but no matter
which route you take, each affords
spectacular views of Wasdale, Eskdale
and even across to Wales on a clear day.
Coastal adventures
If you’re heading to the coast for the
wildlife and birdwatching opportunities,
planning a coastal walk or even taking to
the sea on a boat trip, the Western Lake
District can offer all kinds of shoreline
adventures. Our expansive beaches are
the perfect place to take the sea air and
truly relax. It’s also the place to set off on
your Coast to Coast walk or C2C cycling
adventures – a challenge of endurance
that take in some of the most beautiful
scenery in the British Isles. One place that
should be on everyone’s itinerary is the
Solway Firth – it’s easy to see why it is has
been designated an Area of Outstanding
Natural Beauty.
Brilliant Bassenthwaite
Technically the only ‘lake’ in the
Lake District, Bassenthwaite is suitably
impressive. And with no settlements on
its shores, Bassenthwaite is the epitome
of ‘getting away from it all’. Seek out
Blackstock Point and you’ll be rewarded
with incredible views. Honestly, we
challenge you not to be impressed.
www.western-lakedistrict.co.uk
1 Wast Water
2 Cumbrian
Heavy Horses
3 Ghyll scrambling
4 Kite surfing
5 Derwentwater
6 Drigg Beach
7 Whitehaven Marina
4
1
6 7
2
5
3
www.golakes.co.uk/adventure
Download or order FREE walking and cycling
guides, to discover fantastic new routes and
places in the Western Lake District.
Leave the crowds behind to enjoy the beautiful
coastlines, stunning scenery and peaceful fell
tops of the other side of the Lake District.
Western Lake District
The area
View our interactive map at:
www.western-lakedistrict.co.uk/map
1 Silloth on Solway
2 Allonby
Solway Area of Outstanding Natural Beauty
3 Maryport Maritime Museum
Lake District Coast Aquarium – Maryport
Maryport Marina
4 St Bees Beach & RSPB Reserve
5 Silecroft
6 Haverigg (near Millom)
Food & Drink
Heritage
Adventure
Tourist Information Centres
Coastal
32 Maryport: 01900 811 450
33 Cockermouth: 01900 822 634
34 Keswick: 01768 772 645
35 Whitehaven: 01946 598 914
36 Egremont: 01946 820 693
Food & Drink
Heritage
Adventure
Tourist Information Centres
Coastal
21 UNESCO World Heritage Site, Allonby
22 Crosscanonby Salt Pans
23 Senhouse Roman Museum
24 Wordsworth House – Cockermouth
25 Workington Hall
26 John Ruskin Memorial Friars Crag
– Derwentwater (near Keswick)
27 The Rum Story – Whitehaven
The Beacon Museum – Whitehaven
Whitehaven Harbour
28 Watendlath (near Derwentwater)
29 Egremont Castle
30 Hard Knott Roman Fort – Eskdale
31 Ravenglass Roman Bath House
Muncaster Castle
Ravenglass and Eskdale Railway
Food & Drink
Heritage
Adventure
Tourist Information Centres
Coastal
7 Hadrian’s Wall Path – Bowness on Solway
Hadrian’s Wall Cycleway – Bowness on Solway
8 RSPB Campfield Marsh Reserve
– Bowness on Solway
9 Bassenthwaite Lake
10 Bassenthwaite Osprey Project
11 Whinlatter Forest Go Ape!
12 Derwentwater SSSI
Keswick Launch on Derwentwater
13 Loweswater
14 Crummock Water (near Loweswater)
15 Ennerdale Water
16 Longlands Lake (Egremont)
17 Scafell Pike
18 Wast Water
19 Duddon Valley ‘Three Jewels of Lakeland’ Walks
20 Hodbarrow RSPB Reserve (near Millom)
Food & Drink
Heritage
Adventure
Tourist Information Centres
Coastal
Western Lake District
The other side of the Lakes
Western Lake District
The other side of the Lakes
If you’re looking for natural beauty and
rural charm, a place to escape the crowds
and find real countryside adventures, visit the
Western Lake District. It’s a special place,
where Wordsworth lived and Wainwright walked,
a place where secluded beaches and unspoilt
countryside go hand in hand with a rich Roman
and maritime heritage.
If you love the Lake District, the Western Lake District is home to many
of the assets that make this area truly special – both Scafell, England’s
highest mountain and Wast Water, the deepest lake, are here.
Unique to the Western Lake District is its stunning coastline. It’s
perfect for shoreline adventures, taking to the sea and coastal walks.
The Coast to Coast Walk, which takes in some of Northern England’s
most spectacular scenery, starts right here on our coast. A large stretch
of the coast is a designated Area of Outstanding Natural Beauty –
the birds, wildlife and coastal environment make up a distinctive and
precious landscape. The Solway Firth is truly beautiful and watching
the glorious sunsets over the Irish Sea is something you’ll never forget.
Uncovering the heritage of the Western Lake District will take you
on a fascinating journey back in time – ancient castles, Iron Age
forts, historic harbours and even tales of smugglers and slaves are
an important part of what makes this area what it is. And with so
many towns and villages scattered along the coast and across the
countryside, you’re sure to find the perfect place to sample the local
food and drink, explore the wealth of independent shops or use as a
base for a longer stay.
Tempted? Read on to find out more about the Western Lake District
and create your perfect break…
Cover image:
Skelgill Bank, Catbells
towards Bassenthwaite
Image left:
Sunset at Drigg Beach www.western-lakedistrict.co.uk
Western Lake District
The area
View our interactive map at:
www.western-lakedistrict.co.uk/map
Coastal
Food & Drink
Adventure
Coastal
Project: The other side of the Lakes
Client: West Cumbria Tourism
WESTERN LAKE DISTRICT: TOURISM CAMPAIGN

30. BBC REGIONS: BRAND DEVELOPMENT

33. OUR MISSION
Inspired by the north of England,
to bring groundbreaking ideas and
outstanding creativity to everyone
Children’s UNFORGETTABLE CONTENT TO INSPIRE ALL CHILDREN ACROSS THE UK
BBC North
BBC North
5 Live
SPORT The Olympic Broadcaster
BBC North
‘BBC North has worked with Creative Concern
since the move of 2,300 staff to MediaCityUK
There have inevitably been lots of changes to
the project along the way (including the name!)
but Creative Concern have stuck to their original
vision of the BBC North brand and creatively
development, we faced the big challenge
of unifying a number of disparate and well
established BBC brands under a compelling
and sensitive umbrella brand – which Creative
Concern used their expertise and understanding
‘But for me, the real beauty of the BBC North
brand is its versatility – it works across all
newsletters etc) resulting in a cohesive, joined
Concern worked tirelessly, to often unreasonable
deadlines(!) to achieve this but it’s really paid off,
vision and mission, is used by all our Leadership
team and across the BBC and has been used
‘Not only that, it’s a pleasure to work with
to detail is second to none, teamed with
Josie Cahill, Communications Manager, BBC North

34. BROCKHOLES NATURE RESERVE: DESTINATION BRAND & CAMPAIGN

35. Project: Brockholes
Client: Lancashire Wildlife Trust
Funders and Partners History
The mild spring brought a flurry of colour to Brockholes this week-
end, as the apple trees in and around the visitor centre burst into
bloom. There’s still time to visit during apple season, and our team
were there to photograph them in their glory.
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imperdiet dictum aliquam. Nulla facilisi. Cum sociis natoque penati-
bus et magnis dis parturient montes, nascetur ridiculus mus. Pha-
sellus mattis risus ut nunc rhoncus hendrerit. Donec porta conse-
quat dolor, sed vehicula ipsum accumsan ut. Donec fringilla lacus
dictum arcu facilisis ut bibendum odio varius. Integer et justo in ante
vulputate iaculis vitae pellentesque diam. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Aliquam in erat diam, sed dictum
quam. Mauris porttitor egestas blandit. Ut dignissim rutrum iaculis.
Maecenas id nisl eu neque tempor aliquet. Fusce hendrerit, nisi
eget mattis varius, turpis dui pulvinar libero, bibendum porttitor
massa est at tellus.
Sed feugiat mi vitae nulla gravida non ullamcorper eros egestas.
Cras suscipit vehicula imperdiet. Nam et libero sit amet ligula
congue interdum vel ut lacus. Pellentesque a mauris elit, id aliquam
orci. Maecenas aliquet mattis dignissim. Morbi at tellus vitae nisi
molestie pulvinar nec a eros. Quisque dictum tempus est vitae
vestibulum. Ut condimentum posuere vulputate. Nunc mollis conval-
lis augue ut bibendum. Mauris libero ipsum, gravida non suscipit ut,
fermentum eget lacus. Vivamus mi odio, rutrum vehicula porttitor id,
dictum non mauris. Fusce sollicitudin, massa id molestie ullamcor-
per, sem magna tempor felis, at volutpat quam lectus a erat. Mauris
ipsum ligula, bibendum in pulvinar ac, placerat id ipsum. Phasellus
sollicitudin tincidunt nisl vel mollis. Aliquam a tellus leo. Mauris
adipiscing faucibus consequat. Duis ut tortor odio, et scelerisque.
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39. Rivers touch our daily lives in many obvious,
and some quite subtle, ways. We all know
they provide water for us to drink and help
grow our food. But there is so much more to
rivers. If managed properly they can deliver
natural flood protection, they can help
educate our children, provide recreational
opportunities and even promote our
wellbeing. Pretty important things, rivers!
So, why do we need a plan ‘To Save The
Eden’? Surely something this important
should be in the rudest of health? If only.
The Eden, like many other rivers in the
UK, is under pressure. That pressure
comes from me, you, all of society and the
demands it places on our natural resources.
Intensive agriculture, sewage, septic
tanks, urbanisation, invasive species and
sometimes just neglect and ignorance
have all taken their toll.
Like you, I am guessing that you will share
my scepticism when it comes to words like
‘plan’ and ‘strategy’. Over the years I have
witnessed many that have failed to deliver,
often driven by a lack of ambition, mediocre
targets and inadequate resources. This leads
to missed opportunities, poor outcomes and
initiative fatigue.
Let me tell you why this plan is different
and, more importantly, why you should
get involved…
We urgently need to work together to
safeguard the future of the Eden. Eden
Rivers Trust is co-ordinating the Save The
Eden Plan, putting local organisations and
communities in charge of planning the
future of the river, something that I think is
very exciting. We don’t have all the answers,
no organisation does, but we are committed
to doing our bit to make things better. This
may result in some unlikely alliances but
it’s people who save rivers and not plans!
With your help we can deliver practical,
innovative, real world solutions that are good
for wildlife, people and the local economy.
If we get behind this, I am convinced that
our children will grow up in a world where
a magical, mysterious and inspirational
Eden will flourish. I only have to think how
my spirits are lifted when I witness an
otter and her cubs playing in the shallows
or the electric blue flash of a high octane
kingfisher, to know how just important all
of this is. Just imagine how we would all
feel if we lost it.
FOREWORD
PEOPLE LOVE RIVERS AND THEY
DON’T MAKE ‘EM ANYMORE. TWO
SIMPLE, YET UNDENIABLE FACTS.
BUT WHY DO WE LOVE RIVERS?
LET’S DELVE A LITTLE DEEPER…
SIMON JOHNSON,
DIRECTOR, EDEN RIVERS TRUST
MY HOPE IS THAT YOU'LL
READ THIS PLAN AND
WORK WITH US TO MAKE
IT A REALITY.
2 3
SAVING EDEN:
THE NEXT THREE YEARSwww.savetheeden.org
SAVING EDEN:
A MANIFESTOwww.savetheeden.org
SAVING EDEN:
CATCHMENT MAP
This is more about the nature of the river
and wetland environments of the catchment
and how they work. One of the biggest and
ambitious challenges to securing good
ecological status is the historic modification
of waterways and rivers. These modifications
have included straightening and dredging
for land drainage or flood protection, weirs
for mills and dams for water abstraction.
The net effect of these changes can be
significant for wildlife, habitat and on the
speed at which floods reach population
centres. There are some historic features
that no-one would seek to remove or reverse
(e.g. Haweswater reservoir), but there are
others that can be addressed to improve
the ecological status of our water bodies.
United Utilities is already committed
to the Restoring Sustainable Abstraction
Programme, which addresses some of these
issues. We can also build on the excellent
work already undertaken, such as the
River Eden Restoration Strategy, the River
Caldew Habitats Project and the Barriers
to Fish Migration Project. The key issue
is to identify what is possible, acceptable,
affordable, and most beneficial. To achieve
that we need more research and analysis of
the water bodies. We think this should be
an approach that looks at how the rivers of
the catchment can become more natural
and dynamic than they are now, and where
resources should be targeted to make
this possible.
The plan would also need to look at
potential investment, not least using the
agri-environmental investment of Natural
England, Forestry Commission and the
rest of Defra Family. Some barriers and
engineering works can be removed or
mitigated at relatively low cost, others
require significant investment and extended
timescales. The ecological recovery time
of rivers can be considerable, so planning
in the next three years is critical if this is
to become a reality by 2027.
TARGETS INCREASE EDUCATION AND
AWARENESS ABOUT THE IMPORTANCE
OF DYNAMIC NATURAL RIVER SYSTEMS,
IN PARTICULAR ADDRESSING THE ISSUE
OF MAINTENANCE AND DREDGING.
DEVELOP A SERIES OF
RE-NATURALISATION DEMONSTRATION
SITES TO EVALUATE AND SHOWCASE
WHAT IS POSSIBLE, COST EFFECTIVE,
ACCEPTABLE TO LANDOWNERS, AND THE
INVESTMENT THAT MAY BE AVAILABLE
FOR LEVERAGING THESE CHANGES.
DEVELOP A PHASED TARGETED AND
COSTED PLAN FOR THE LONG-TERM
RE-NATURALISATION OF RIVERS IN
THE EDEN CATCHMENT.
DELIVER A PROGRAMME TO REMOVE
AND EASE FISH PASSAGE THROUGHOUT
THE CATCHMENT.
REDUCE THE IMPACT OF ABSTRACTION
ON THE CATCHMENT.
INFLUENCE AGRI-ENVIRONMENT
SCHEMES TO BETTER SUPPORT
RIVER RESTORATION.
WHY SHOULD I CARE? A LOT OF
THE OTHER INTERVENTIONS IN THIS
PLAN WILL BE A WASTE OF TIME
IF THE RIVERS ARE STRUCTURALLY
INCAPABLE OF RECOVERY BECAUSE OF
BARRIERS AND OTHER MODIFICATIONS
PREVENTING FISH MIGRATION AND A
NATURAL RIVER.
IF THE EDEN AND ITS TRIBUTARIES ARE
TO REACH ‘GOOD’ ECOLOGICAL STATUS BY
2027 (AND, PERHAPS MORE IMPORTANTLY
BE THE ASSETS THEY SHOULD BE FOR THE
COMMUNITIES OF THE EDEN VALLEY) THEN
MANY OF THE PRESSURES THAT NEED TO BE
ADDRESSED ARE ABOUT CREATING A MORE
DYNAMIC AND NATURAL RIVER SYSTEM.
WHICH AUDIENCES? INVESTORS, FARMERS AND LAND MANAGERS
7 887
"I SHARE ERT'S PASSION FOR
CONSERVATION, EDUCATION
AND RESEARCH AND FEEL PROUD
TO HAVE CONTRIBUTED TO THE
EXCELLENT WORK THEY HAVE
CARRIED OUT IN THE CATCHMENT
OVER THE YEARS."
STEPHANIE KERSHAW, VOLUNTEER,
MORLAND BECK
18 19

41. £1 million*
The story so far
The business plan for
Manchester’s first BID has been
led by you. You have collectively
decided on the priorities and
projects that will enhance the
city’s retail offer, and believe
that this is the best model for
developing the city centre.
As part of the feasibility stage,
over 300 retailers were contacted
to identify areas of concern and
priorities for action. From October
2010 to June 2012, consultation
was undertaken at individual
branch, area and head office level.
By June, over 70% of retailers
had contributed to the emerging
plans. During this time, a shadow
board met monthly to consider
the details, and this led to the
circulation of the draft business
plan for further comments.
This June, following retailers’
feedback on the main proposals,
governance and finance, it was
agreed to pursue the BID. Since
then, a formal notice has been
given to Manchester City Council
and the BID vote will take place
in October.
So now, it’s over to you.
You have the chance to vote for
your BID. This is a vote for the
future; a vote for continued
improvement; and a vote for a
prosperous city centre economy.
Your vote is essential
if you want to shape
Manchester city
centre’s retail future.
YOUR BID,
YOUR VOTE
4
3020_CityCO_A4_BID_brochure_CMYK.indd 4 13/09/2012 15:07
SHAPE
MCR’S
FUTURE
£1 million*
About the vote
Voting opens on Thursday 11
October. When you receive your
ballot paper, simply fill it out and
return it in the envelope provided
by Thursday 8 November.
You can also find more information
at www.cityco.com/bid
“The riots in 2011 could have been disastrous
for Manchester, but it was the spirit of the people
that is my most enduring memory. Harnessing
this through partnership in the future would
be invaluable. The on-going success of the city
centre is absolutely paramount, and we are
proud to support and be part of the BID.”
Peter Rodgers, General Manager, Debenhams
*The BID will raise £1 million a year to invest in Manchester city centre.
5
3020_CityCO_A4_BID_brochure_CMYK.indd 5 13/09/2012 15:07
HEART
OF MCR
Manchester City Centre
Business Improvement District Proposal
STRONGER
TOGETHER
There is truth in the adage ‘strength in numbers’.
Working together, Manchester’s retailers can
achieve more, and reap greater benefits.
The recent I Love MCR campaign has given us
a taster of what we can achieve when we work
together for a common cause.
This unified approach isn’t just an effective
reactive strategy. When we work proactively as a
strong, strategic partnership we can make great
things happen. It’s more cost effective and much
more efficient to come together to make the Heart
of Manchester thrive.
The BID is the responsible way for retailers to
benefit from being part of this strong partnership.
From independent retailers and cafes to the larger
corporations, everyone will be represented and
able to influence the future of our city.
Case study:
I LOVE MCR
The I Love MCR campaign promoted civic pride
across Greater Manchester, and encouraged
people to visit the city centre following civil
disturbances in August 2011.
Over 200 retailers came together to offer a host
of ‘MCR Loves You’ promotions and discounts,
and city centre car parking was discounted to
make it easy for consumers to get right back
into the heart of the city. King Street retailers
rallied to host a special shopping event, putting
on music and entertainment as well as discounts
and complimentary drinks. Northern Quarter
independent businesses also came together to
throw the N4LovesU street party.
In three weeks, the campaign generated:
22,000 ‘likes’ on Facebook
46,000 mentions on Twitter (trending in the UK)
350 supporting businesses
15,000 extra visitors to the We Love MCR day
and N4LovesU street party
£750,000*
* PR value of the I Love MCR campaign
A SMARTER
WAY TO WORK
More efficient working
CityCo will be responsible for delivering the
business plan to the independent BID board.
This means there will be no need to set up
another organisation to oversee the BID.
Thanks to this, our BID will be one of the most
efficient in the country, with lower administration
costs and overheads. The CityCo network also
means retailers are connected to a whole range of
sectors across Manchester.
CityCo understands the needs of, and demands
on, Manchester city centre’s retailers. The BID will
never replace services provided by the Council.
It will focus on adding value and delivering
additional, currently under exploited opportunities
that will have a direct impact on footfall, spend
and retail performance.
The BID will be funded through a levy based on
rateable value. Typical levies are around 1-2% of
rateable value; for many retailers this means the
cost will be under £200 per month. The BID will
deliver benefits that represent a higher return on
investment and, by working together, there is also
potential for savings through opportunities for
collective investment and procurement.
Case study:
Manchester's
Christmas Markets
Manchester’s Christmas Markets are a firm
date in the city centre’s calendar and they are
a brilliant example of how city centre events can
really boost retail trade.
During the 2010 Christmas Markets, Manchester
experienced an estimated 15% increase in footfall
across all the eight market sites – the busiest
Christmas to date. Footfall on King Street alone
(site of a new French Market) more than doubled
with 886,659 people counted, compared with
420,428 during the same period in 2009.
So successful were the Manchester Christmas
Markets of 2010 that they were named the Best
Market Attraction in the Market of the Year
Awards (organised by the National Association
of British Market Authorities) and won the Large
Tourist Event category at the 2011 Manchester
Tourism Awards.
Putting retail at its heart
The BID puts retailers in control of budgets that
will be spent on directly improving their business
environment and marketing, everything that will
help to improve their business and its location.
The BID will have a retailer-led board
(representing a mix of business types and sizes),
a fully accountable business plan with clear,
auditable targets, transparency and a protected
fund dedicated to delivering initiatives that
respond to the needs of retailers.
The BID allows significant investment into
Manchester’s retail sector to be controlled
by Manchester’s retail sector.
£49.3mThe estimated amount of spend brought to the city by the
Christmas Markets.
OVER
TO YOU
Your BID, your vote
The business plan to launch
Manchester’s first BID has been led
by you, city centre retailers. These
are your ideas, and this is your
chance to vote for Manchester city
centre’s future.
The BID means you will have direct
influence over what happens here and
will put you at the heart of a thriving
and desirable retail environment. So
make the decision that really counts.
The BID is a vote for investment and a
vote for prosperity.
26
3020_CityCO_A4_BID_brochure_CMYK.indd 26 13/09/2012 15:08
SHAPE
MCR’S
FUTURE
Manchester City Council
has contracted the Electoral
Reform Services (ERS) to
conduct a postal BID ballot, in
line with the timetable shown.
All notices and voting papers
issued will be sent to the
identified person/company
eligible to vote.
It is important that
companies with multiple
votes, i.e. those with more
than one hereditament
within the identified BID
area, return a voting paper
in respect of each rated
property. Proxy nominations
will be permitted.
Date Activity
28 September 2012 Official notification of ballot
11 October 2012 First day of ballot
8 November 2012 The last day of voting
9 November 2012 Announcement of the ballot result
April 2013 Heart of Manchester BID Company
launches
The BID will transform
the retail experience in
Manchester city centre.
This is your chance to
make your opinion count.
The time to decide is now.
Vote YES to the BID.
How to vote
This is how you do it
If you do not receive a ballot
paper, lose it or need a new copy,
please find replacement details
on the notification of ballot letter
you received.
Or visit www.cityco.com/bidballot
1. Receive ballot paper by post
2. Fill out your details in full
3. Cross the voting box
4. Post back in the
reply-paid envelope to:
Electoral Reform Services Ltd,
The Election Centre,
33 Clarendon Road
London N8 0NW
NB. It is important that you return
your ballot paper to this address.
1. 2. 3. 4.
27
3020_CityCO_A4_BID_brochure_CMYK.indd 27 13/09/2012 15:08

42. Project: Organisation brand
Client: Commission for the New Economy

43. CAMPAIGN FOR THE NORTH WEST’S NATURAL HISTORY COLLECTIONS

46. BUILDING CAMPAIGNS

51. Thebiggesteverreviewof
domesticwateruseinGreatBritain
at home
with water
1minutelesswouldsavetheUK£215monenergybillseachyear
Anaverageshowerlasts7.5minutes
2billionlitresofwaterareusedinourshowerseveryday
25%ofahousehold’swateruseisfromshowers
Only16%ofpeoplehaveaneco-showerheadinstalled
7,000
litres
per person
could be saved
by fitting
Dual Flush
Mechanisms
£75
per 4-person
household
(metered)
Households use
the washing machine
4.7 times a week
40%
boil the kettle
at least four
times a day
£68m
could be saved
across the UK by
only boiling the
water needed
77% fill the
dishwasher to
capacity before
turning on
86% use
a bowl when
washing up
by hand
a year saved
using a bowl
instead of a
running tap
£35
At Home with Water, a report commissioned
by the Energy Saving Trust Foundation in
partnership with DEFRA, Procter and Gamble,
Thames Water, Consumer Council for Water
and SaveWaterSaveMoney, presents the
findings from a study of 86,000 British
households – and sheds new light on how
Brits use water.
At Home with Water
Top tips for energy saving
Water use around the home
9 billion
litres
349
litres
per household
142
litres
per person
Every day we use...
If everyone in the UK followed these three tips,
the country could save around £600 million
annually on its energy bills.
Budget
your
brews
Boil only the
water you need
when you fill
the kettle
Turn it
down
Wash clothes
at 30ºC
saving 40% on a
wash at 50-60ºC
Shower
smarter
Install an
eco-showerhead
49% of households
could do this
Only 24%
wash at 30ºC
However, thanks
to past campaigns,
94% now wash
at 40ºC or less
Hot water
adds £228
to the average
annual combined
energy bill
77% fill the
dishwasher to
capacity before
turning on
86% use
a bowl when
washing up
by hand
a year saved
using a bowl
instead of a
running tap
£35
The water industry collects, treats and supplies
more than 16 billion litres of water every day for
domestic and commercial customers9
in the UK.
The Environment Agency estimates per capita
consumption to be around 150 litres per day10
.
From the Water Energy Calculator, we estimate that
the average home consumes 349 litres each day and
individuals use an average of 142 litres a day.
When cooking, washing, watering the garden and so
on are shared across the household, average water
consumption per person falls (Figure 2).
We can also look at responses in finer detail to better
understand where water is used in the home.
Showers use the most water in the average home,
followed by lavatories and cold water from taps –
for brushing teeth, cooking, cleaning and drinking
(Figure 1).
Just over two-fifths (43%11
) of our respondents’
properties had a water meter installed (Figure 3). We
estimate that these homes use 3% less water than
unmetered households – equating to approximately
72 litres per week, or about 3,700 litres a year.
This difference between metered and unmetered
homes, which is calculated from self-reported input
on water usage, is lower than a water saving of 10%
often used in the water sector as a notional average
saving for metered households12
. Water use in
homes, with or without meters, varies to a great
extent. It depends on occupancy and differences in
daily water use practices. An element of self-
selection may also be at play for those households
that use the Water Energy Calculator. It is likely that
water meters will help typical British households to
be more aware of how much water they use
(discussed further in Appendix A). Metering has an
important role to play in improving water efficiency,
leakage detection and giving customers control of
their bills, as part of a wider range of demand
management interventions. We now look forward to
investigating effective solutions for water efficiency
and consumer engagement in Phase 2.
http://www.water.org.uk/home/resources-and-links/uk-water-
industry/resources
10
11 https://www.ofwat.gov.uk/
consumerissues/chargesbills/prs_lft_charges2011-12.pdf
12 Ofwat, Water meters, your questions answered.
Energy Saving Trust
AtHomewithWater
12
Average water consumption per head Figure 2
and per household
Water consumption by use Figure 1
Proportion of Water Energy Calculator
properties with a water meter
0
200
400
600
800
1,000
6+ person5 person4 person3 person2 personI person
154
154
143
285
140
421
134
534
128
641
123
813
Washing machine
9%
Bath
8%
Shower
25%
Toilet
22%
Bathroom hot tap
7%
Other (cold taps)
22%
Hand wash dishes 4%
Car 1%
Garden 1%
Dishwasher 1%
With a meter
43%
Without a meter
57%
Litres per household
per day
Litres per person
per day
Energy Saving Trust
AtHomewithWater
13
www.energysavingtrust.org.uk
Twitter @EnergySvgTrust
Facebook/EnergySavingTrust
www.energysavingtrust.org.uk
Helping people
save energy
every day
What we do
and why
We give impartial, independent advice to
communities, households and organisations
on how to reduce carbon emissions, how to
use energy and water more sustainably and
how to save money on energy bills.
We work with governments, local authorities,
third sector organisations and businesses.
40%
boil the kettle
at least four
times a day
£68m
could be saved
the heat is on:
phase 2
heat pump field trials
helping employers
and carbon emissions
reduce transport costs
energy efficiency
the energy saving trust
customer engagement with

52. Project: Campaign for Safer Streets
Client: Sustrans
Postcard
Facebook page

53. CAN YOU SEE THE LANDMINES?
THEY CAN’T EITHER.
GIVE NOW AND SAVE LIVES.
Children running down a path
in Luau, Angola. On both sides,
there are landmines.
What your money buys
£15
Clears 10 square
metres of land
£220
Buys a GPS system, so our community liaison teams can map suspect areas precisely
£30
Pays for MAG to deliver a session to
teach about the dangers of landmines
£100
Buys protective
headwear
£66
Pays for a mine detection
dog and handler for a day
I would like to help MAG save even more people across the world

55. Cycling, walking
and travel choices
in North Liverpool
Call 0151 482 5706
Text 0771 870 2875
Email freedom@bikeright.co.uk
www.bikeright.co.uk/freedom
We Provide:
— Individual travel plans
— Walking, cycling and public
transport maps
— Cycling buddies, walking pals
— Regular community rides
and local walks
— Bicycle maintenance training
— Loan bikes, locks and helmets
— Leader training for local residents
— National Standards cycle training
— Cycle Storage grants for employers
— And much much more!
You must live in postcode areas L3, L4 or L5 to receive support. Choose Freedom North Liverpool
is wholly funded by Department for Transport through the Local Sustainable Transport Fund.
Freedom
from traffic
delays and
congestion
choose
Cycling, walking and travel
choices in North Liverpool
Communitywalks, bike ridesand personaltravel plans
Cycling, walking and travel
choices in North Liverpool
choose
Communitywalks, bike ridesand personaltravel plans
Cycling, walking and travel
choices in North Liverpool
choose
Communitywalks, bike ridesand personaltravel plans

61. UNESCO WHS NEWS UPDATE
CREDITCREDIT
MR TOURIST
07/12 11/14
SustainableHolidays.net
SUSTAINABLE TOURISM FOR
WORLD HERITAGE SITES:
A BEGINNERS’ GUIDE
Mexico
Morroco
Spanish
French
Jordan
Nepal
Panama
Mali
Lebanon
Morroco
Thailand
Kazakhstan
Italy
Brazil
SustainableHolidays.net
International
Traveller
PASSPORT
BOARDING PASS
AX658 06.30
LAX
14D
BOARDING PASS
BD254 07.10
SHA
14D
EasyHols.net
Next chapter
Tell your story
(pre-visit)
Ask for donations
(online)
Influence visitors’
choices
Remote access is
critical
Link with other World
Heritage places
Guide your visitorsExploit the mediaGet the visitors
you need
Get it right
from the start
Baselines mattersNot all tourism
is good tourism
CHAPTER 1: INFLUENCING DESTINATION DECISIONS
To use this guide effectively, you need to be clear about what it is you want
to change, or manage, in your destination. If you are clear about your aspirations,
then you will be able to take from the guide those ideas and solutions that have
value for your destination. Ultimately, only site managers and local communities
can decide whether they want to be tourism destinations, and if so, how they
want that to work for them.
“The impacts of World Heritage site status are rarely accidental
or unintended – they are overwhelmingly the result of coordinated
and well thought through efforts to achieve targeted change”.
World Heritage Status: Is there opportunity for economic gain? (2009)
A FINAL WORD...
Commissioned by UNESCO
Produced and written by Rebanks Consulting
Designed by Creative Concern
For more information on this guide contact
James Rebanks
james@rebanksconsulting.co.uk
Client: UNESCO

63. After responding to
energy price increases
Plus supply of lower
carbon electricity
Plus exploitation of
the profitable options
Plus exploitation of
the no net cost options
1990 2022
Potential to reduce CO2 emissions
10% CO2 reduction 23% CO2 reduction 35% CO2 reduction 40% CO2 reduction
city
-scale economy
1% of GDP could be profitably
invested, every year for ten
years, to exploit commercially
attractive energy efficiency
and low carbon opportunities.
Tomorrow
Investing 1%
of GDP p.a. Leads to...
10% of
GDP leaks
out of the
economy
Energy
reductions in the energy bill equalling 1.6% of GDP
Financial viability
four years for measures to pay for themselves
Employment
more jobs and skills in low carbon goods and services
Wider economic benefits
energy security, increased competitiveness, extra GDP
Wider social benefits
reductions in fuel poverty, improvements in health
Today
10% of city-scale GDP leaves the
local economy every year through
payment of the energy bill. By 2022,
this is forecast to grow to 15%.
The Economics of
Low Carbon Cities
2449_mainreport_low_carbon_cities3.indd 4 4/1/12 13:47:11
TheWider Context – Other Influences on LCR
Carbon Emissions
To put these energy savings and carbon reduction
figures into a wider context,we find that:
—With other things constant,background trends in
economic growth combined with changes in the
energy and carbon intensity of GDP will lead to
a 2% increase in LCR carbon emissions between
1990 and 2022.
—Higherenergypriceincreaseswillimpacton
demand,andthiswillleadtoa12%dropinLCR
carbonemissionscomparedtothe1990baselineby
2022.Thetotaleffectofthebackgroundtrendsplus
theresponsetohigherenergypricewillbea10%
dropinLCRemissionsbetween1990and2022.
—The decarbonisation of the national electricity
system will lead to a 13% drop in LCR carbon
emissions by 2022.The total effect of background
trends,the impacts of price increases and the
decarbonisation of the national electricity supply
system will be a 23% drop in LCR emissions
between 1990 and 2022.
—The total effect of all of the above plus the
exploitation of all of the cost effective low
carbon options will be a 36% drop in LCR
carbon emissions between 1990 and 2022.
—The total effect of all of the above plus the
exploitation of the remaining cost neutral
options will be a 41% drop in LCR emissions
between 1990 and 2022.
—The total effect of all of the above plus the
exploitation of all of the remaining realistic
potential will be a 42% drop in LCR carbon
emissions between 1990 and 2022.
The impacts of these price effects,grid decarbonisation
and cost effective,cost neutral and realistic potential are
shown in the Figure below.
1990 1995 2000 2005 2010 2015 2020
0
20
40
60
80
100
Year
Emissions(LCREmissionsin1990=100%)
Realistic potential
Demand reduction from price effects
Reduction from price effects and grid improvements
Cost effective measures
Cost neutral measures
Baseline emissions
Figure 1:Baselines andAnalysis of Price Effects,
Grid Decarbonisation and Cost Effective,
Cost Neutral and Realistic Potential
Executive Summary
7The Economics of Low Carbon Cities
2449_mainreport_low_carbon_cities3.indd 7 4/1/12 13:47:12
recovery with 25%,motors and drives with 11%,
process improvement with 8% and energy management
with 7% of the total.Other measures include fabrication
and machining,low temperature heating,compressed
air and insulation.
Process improvement 38%
Drying and seperation 32%
High temperature heating 11%
Others 10%
Heat recovery 9%
Process improvement 38%
Drying and seperation 32%
High temperature heating 11%
Others 10%
Heat recovery 9%
High temperature heating 40%
Heat recovery 25%
Motors and drives 11%
Others 9%
Process improvements 8%
Energy management 7%
High temperature heating 40%
Heat recovery 25%
Motors and drives 11%
Others 9%
Process improvements 8%
Energy management 7%
Biomass 45%
AS heat pumps 33%
GS heat pumps 22%
Biomass 45%
AS heat pumps 33%
GS heat pumps 22%
Figure 7:Breakdown of
Total Jobs for Cost Effective
Industrial Measures
(Total jobs/annum – 175)
Figure 8:Breakdown of
Total Jobs for Cost Neutral
Industrial Measures
(Total jobs/annum – 94)
Figure 9:Breakdown of
Total Jobs for Renewable
Heat Industrial Measures
(Total jobs/annum – 871)
The Economics of Low Carbon Cities36
2449_mainreport_low_carbon_cities3.indd 36 4/1/12 13:47:15
Sector Focus
The Domestic Sector
C 2
2449_mainreport_low_carbon_cities3.indd 21 4/1/12 13:47:13
The Economics of
Low Carbon Cities
A Mini-Stern Review
for the Leeds City Region

66. Real lives. Wythenshawe.
Real community. Wythenshawe.
Wythenshawe is proud of its
community values, whether it’s
saying hello over the fence or
organised community groups,
we make it home for over
70,000 people.
Real community. Wythenshawe.
Real space. Wythenshawe.
Wythenshawe is one of
Manchester’s greenest
places. From mature
tree-lined roads and
parks to allotments
and private gardens,
it’s a place where you
can breathe.
Real space. Wythenshawe.
Six of Wythenshawe’s Primary Schools
are performing well above the national
average, and some are amongst
Manchester’s highest achieving schools.
Wythenshawe is the kind of place where you
can put down roots. Family homes with
gardens and easy access to both city centre
and countryside, plus a huge investment
in new schools, make Wythenshawe a good
place to live.
Real skills. Wythenshawe. Real homes. Wythenshawe.
Six of Wythenshawe’s Primary Schools
are performing well above the national
average, and some are amongst
Manchester’s highest achieving schools.
Wythenshawe is the kind of place where you
can put down roots. Family homes with
gardens and easy access to both city centre
and countryside, plus a huge investment
in new schools, make Wythenshawe a good
place to live.
Real skills. Wythenshawe. Real homes. Wythenshawe.

71. The world authority
in powered access
BE PART OF
IPAF’S WORLDWIDE
MEMBERSHIP
www.ipaf.org
UK Head Office
IPAF Ltd
Moss End Business Village
Crooklands, Cumbria LA7 7NU
UK
Tel +44 (0)15395 66700
Fax+44 (0)15395 66084
info@ipaf.org
www.ipaf.org
JOIN IPAF TODAY
GO TO WWW.IPAF.ORG
TECHNICAL ADVICE
AND INFORMATION
WHAT WE DO
SAFETY PROMOTION
AND DEVELOPMENT!
INFLUENCING AND INTERPRETING
LEGISLATION AND STANDARDS
PROMOTING THE POWERED
ACCESS INDUSTRY
MANAGEMENT AND OPERATOR
TRAINING PROGRAMMES
IPAF PROMOTES THE
SAFE AND EFFECTIVE
USE OF POWERED
ACCESS WORLDWIDE.
JOIN IPAF TODAY
GO TO WWW.IPAF.ORG
The world authority
in powered access
The harness use and inspection
training course instructs a user to
select, inspect and use a harness
and associated equipment safely
when using a MEWP.
HARNESS USE AND INSPECTION
TRAINING COURSE

75. FAIZA ALI
Mara Nyirenda, cover photo
“Asylum Link has become a sanctuary
to me and many others – a safe space
where people can come together over
food and forget our differences.”
ASYLUM LINK
MERSEYSIDE
t 0151 709 1713
e info@asylumlink.org.uk
w www.asylumlink.org.uk
Published November 2012
EISA THABIT
Supported by Faiths4Change
www.faiths4change.org.uk
Words and design by Creative Concern
www.creativeconcern.com
Photography by Ant Clausen
www.antclausen.com
Imagine if you were to walk out of your
work place this evening with nowhere to go,
no sense of purpose, and no possessions to
your name other than the clothes you’re
wearing. What would you do? How would
you get through the night?
That’s the position many of the people who use
stateless, destitute, demoralised, abused, alone.
You have to admire the sheer fortitude of these
people to carry on under such circumstances, in an asylum
system that marginalises them and actively keeps them from
becoming purposeful members of society.
The success of each project undertaken at Asylum Link is
And
this is absolutely the case with our allotment scheme. A
tenacious gardener will work wonders and we see this
We have found that by getting outside and working
pressure of dealing with a harsh asylum process. It stops
them sitting inside, alone, isolated from the world a
situation that often contributes to mental health issues.
However, as with every allotment across the UK,
Nevertheless, that hasn’t stopped us growing much needed
meals we provide for the very people who need our help.
Our Porridge 4 Breakfast project was borne out of necessity.
because it was becoming so expensive. Porridge is a good
staple, one of the best. It will take a hungry person through
a large part of the day whilst being cheap and nutritious.
It’s a remarkable thing to see people come into
not just a nutritious meal, it’s a chance to share experiences
and have contact with others. For many of the people who
volunteer to prepare the porridge, it’s a way of reconnecting
with a world that they currently play no role in.
Food is not just a way of sustaining people. It’s an
opportunity to express social worth, to share with others
something of yourself and your culture. The Home &
Away project enables asylum seeker and refugee volunteer
cooks to connect with indigenous residents using food as
a common currency to share cooking skills, recipes, stories
and a meal. The volunteer cooks are still enjoying tasty
journeys across Merseyside from mums and chicken pie in
St Helen’s to baked samosas in Stockbridge Village.
Nobody likes to have to ask for help, however tough things
are, which is why our meal times are such an integral part
of what Asylum Link has become. It’s the time of the day
where people can come together and make a contribution to
the world. It’s also the chance to learn about wonderful new
recipes and cooking tips that people bring with them from
their home countries.
We secure fresh fruit and vegetables every week
from local shops so that people can eat healthily. Healthy
eating makes such a difference to people’s mental and
physical wellbeing, particularly people caught powerless
and alone in an unforgiving asylum process.
Working with an extremely limited budget we get
no home. It’s just a small contribution to the overall work of
Asylum Link, but we feel it helps give people the strength to
survive and carry on rebuilding their lives.
Asylum Link’s bike shop is a wonder to behold, engaging
many of the people who need our help in a practical way.
We receive bikes, broken parts and help from organisations
such as Liverpool John Moores University and Merseyside
Police, to whom we are very grateful.
These odds and ends are then cobbled together to
create functioning bicycles by our enthusiastic volunteers.
The bike shop helps us in many ways. It makes mechanics
out of volunteers, which is a valuable life skill. It provides
us with bikes that we can then sell to raise funds for Asylum
Link or give to asylum seekers who simply don’t have the
money to use public transport. Then there are the obvious
On average we can create one working bike out of
every three we receive by donation, which shows the great
ingenuity that our volunteers possess even when they’re at
their lowest ebb.
GROWING COOKING HOME & AWAY FIXING
Asylum Link Merseyside exists to help bring people back
into society step by step, to make them feel valued again.
We help them reconnect physically and emotionally with
those around them and offer a safe place to be themselves
But the line between success and failure is dreadfully
thin. We offer advice, support, friendship if needed but
often it’s just a hand to hold and a warm meal that helps get
Faiths4Change, in partnership with Asylum Link
Merseyside, have provided a link into local communities.
developing new relationships and forming new friendships.
Sharing time and experience has improved the living
environment for newcomers and existing populations alike.
We have very little money and raising the funds
to continue our work is a constant struggle. Organisations
such as Groundwork and Faiths4Change help us to create
life-changing projects such as the National Lottery funded
Target Wellbeing project. But we need more support.
We don’t always succeed in our work but we always
stop merely surviving and start to live again.
ABOUT US
ASYLUM LINK MERSEYSIDE
Project: Postcard pack
Client: Asylum Link Merseyside

81. ENDS