Celebrating more than thirty years in business, GS&F is a full-service marketing agency located in Nashville, with a staff of 70. GS&Fs clients include LP Building Products, the Tennessee Titans, The UT Medical Center, Bridgestone Americas and International Comfort Products. For more information about the company, visit www.gsandf.com.

1. relate

2. relate
At GS&F, we relate to clients, brands, consumers and entire
industries—as well as the countless marketing challenges that
involve them all.
We build connections between brands and consumers.
We involve ourselves in our clients’ business because we truly
care about their success.
We work diligently to understand our clients and their brands,
in order to help them accomplish their goals.
The work we do — advertising, public relations, interactive,
even the media choices we make — helps create relationships
between our clients’ brands and their customers.
And, finally, yes, we tell stories. Because every ad is part of an
unfolding story about a unique brand, a story that we believe
is worth sharing.
In other words, we relate.

3. GS&F was founded as Gish, Sherwood and Friends
in 1978 by two Chicago advertising executives who
had relocated to Nashville — Dale Gish and Hank
Sherwood. (“Friends” referred to the rest of the
staff.) Dale came from the marketing side of the
business and Hank from the creative side. Both
are now retired.
But the partnership of disciplines continued in
1997 when Jeff Lipscomb and Roland Gibbons
became co-owners after more than a decade of
working together here. Today the agency is known simply as GS&F.
In an effort to become more diverse and full-service focused, GS&F added a public relations
department in 1997 and created an interactive division called MindReactor in 1999. Most recently,
a design boutique has been added to handle smaller accounts and support the graphic needs of our
PR team. Today, these areas make up over 25% of our business.
GS&F has steadily grown to a staff of 71 marketing professionals with over $50 million in annualized
billings. We take great pride in creating an environment that is somewhat unique in today’s “revolving
door” agency world. Our senior management team averages over 20 years with the company. And,
35% of the staff has been with the company for 10+ years.
Number of Employees:
Creative 19
Account Service 15
Public Relations 8
Media 7
Interactive 6
Accounting 5
Broadcast/Print Production 4
Operations 3
Marketing/Research 2
Traffic 2
Total 71

4. Our Services
Market Research Media
Quantitative • Planning (print, broadcast,
out-of-home, online)
• Questionnaire design
• Online surveys • Negotiating
• Telephone surveys • Added-value enhancements
• Direct mail surveys • Placement (print, broadcast,
out-of-home, online)
• Intercepts
• Schedule monitoring
Qualitative • Budget management
• In-depth interviews
• Focus groups Creative
• Online panels/bulletin boards • Concept development
• Ethnography • Copywriting
• Art direction
• Print and broadcast executions
• Photography
Broadcast Production
• Vendor reviews
• Bid & budget management
• Talent coordination (voice & on-camera)
• Production supervision
Print Production
Public Relations • New technology evaluation
• Strategic planning • Competitive bids
• Media relations • Pre-press work (color management)
• Internal communications • Materials selection (stock, ink, substrates)
• Promotional events • Press checks
• Product publicity • Quality control
• Crisis management • Shipping & delivery
Account Service Interactive
• Client-agency liaison • Website
• Strategic planning development
• Communications coordination • E-cards
(between departments) • E-newsletters
• Job initiation
• Budget management
• Reporting

5. Current Client Roster
Interactive ENERGY STAR
science museum initiative for
Since 2006 water heaters
Since 2008
Water heaters
Since 2006 Food manufacturer
Since 2008
Communications
services Innovative glass
Since 2003 products
Since 2004
Financial services Wheel-service
Since 2007 equipment
Since 2007
Youth development Convenience store
organization pizza shoppes
Since 2005 Since 2008
Passenger, motorcycle Home comfort
and motorsport tires products
Since 1994 Since 2000

6. Heating/cooling
products NHL team
Since 1982 Since 2008
Mechanical, plumbing Third-party logistics
and electrical services Since 2007
Since 2008
Commercial
and residential
Manufacturer and water heaters
distributor of
Since 2004
building products
Since 2008
NFL team
Since 1995
Services for
cancer patients
and their families
Since 1996 Electrical products
manufacturer
Since 2007
Destination
marketing
organization Lighting ballasts
Since 2005 Since 1996
Regional academic
Career college
medical center
Since 2009
Since 2007

7. GS&F Creative Thinking
Arthur Koestler, the Hungarian/English novelist, wrote, “Creativity is a type of learning process where
the teacher and pupil are located in the same individual.”
We have a lot of these teacher/pupil types at GS&F.
We believe that creativity starts with learning. Learning about a brand, a product, a consumer, and an
industry. Because knowledge breeds success. So we like to immerse ourselves in every client and
every client’s business. Very often, that means wading into a river of research, which we truly value.
We believe all good agency people should be excellent students. For us, such learning never ceases.
After all, creativity involves breaking out of established patterns of the past in order to look at things in
a different way. So that means we have to be aware of what’s being done – and what’s been done in
the past — in an industry, in a brand category, or on behalf of our client.
Creativity is not the sole domain of our Creative Department, either. In fact, every department at GS&F
is a creative department, including account service, media, public relations, research, interactive,
accounting and administrative. We expect – and demand – creative thinking in every phase of work
performed for our clients.
Why? Because we genuinely believe that a creative idea “sells” better than a tired, old or familiar idea.
Originality makes our clients’ brands distinctive and, as history proves, distinctive brands rise to the top.
It’s as simple – and as complicated – as that.

8. GS&F Work Ethic
Our agency is known for its “roll up your sleeves”
work ethic. We don’t sit in an ivory tower handing
down marketing directives and dispensing our
brilliance to a grateful audience. In fact, nothing
could be further from the truth.
We get out in the field. (Sometimes we get out in
pastures and parking lots.) We tour factories and
construction sites. We attend trade shows with our
clients and we talk to their customers. When we do research, we don’t phone it in; we go to where
people live and work to find out how they think and make purchase decisions.
We mingle. We mix. We relate.
And that’s proof of the GS&F commitment to our clients. In fact, most of our clients are surprised
when they see how hard we work on their behalf.
But hard work comes easy when you enjoy what you do. Our staff wouldn’t be working for GS&F if they
didn’t love to come to work every day to confront the challenge of solving problems.
We regularly develop alternative ideas for our clients, whether we’re talking about media plans,
creative campaigns, interactive solutions or marketing strategies in general. That means extra work;
but it pays off, so we do it.
We also know that the first idea that comes to mind isn’t always the best one or the right one for our
client’s assignment. That’s because the first idea is often the cliché, the familiar, the tired old worn-out
thought.
And that’s just not good enough for our clients.

9. Print Ads

10. Print Ads—Meeting Planners
Welcome Kit

11. Print Ads
Formula 1

12. Print Ads
PERFORMANCE
PROFESSIONALS.

13. POP
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The Card is issued by MetaBank pursuant to license from Visa U.S.A. Inc. Card funds are
available for 180 days in addition to any remaining days in the issuing month. The “Valid Thru”
date on the front of the card denotes the exact date of expiration for your specific card(s).
† Tires
must be purchased from a Bridgestone retailer’s inventory between April 4
and May 2, 2009. Mail-in claim form required. Restrictions and limitations apply.
See your participating Bridgestone retailer for complete details.
Get a Bridgestone
Visa Prepaid Card* ®
by mail when you buy a set
of four eligible† Bridgestone tires.
Offer valid April 4 through May 2, 2009.
*Prepaid Card is not redeemable for cash and may not be used for cash withdrawal at any cash-dispensing loc To find a retailer call 1-877-TIRE USA
The Card is not transferable and non-refundable. The Card is issued by MetaBank pursuant to license from Visa U In Canada call 1-866-9 GO TIRE
Card funds are available for 180 days in addition to any remaining days in the issuing month.
The “Valid Thru” date on the front of the card denotes the exact date of expiration for your specific card(s bridgestonetire.com tiresafety.com
† Tiresmust be purchased from a Bridgestone retailer’s inventory between April 4 and May 2, 2009. Mail-in claim
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Poster Promo ad
Floor Display
Tire Topper (Two sided)

14. Print Ads
“It’s Bridgestone or Nothing” motorcycle campaign

15. Individual Game Ticket Ads
Tickets

16. Print Ads
Banner Ad

17. Print Ads
Adrenaline Amplified Campaign

18. What GS&F Brings To The Table That Is Unique?
Good question.
After all, every ad agency will offer basically the same services and make similar promises. They’ll tell
you that they’re smart, creative and responsive. They’ll tell you they have a “system.” They’ll tell you
they’re results-oriented. They’ll tell you what they think you want to hear.
But only three things distinguish one agency from another:
1) The people who work there
2) The relevant experience they’ve acquired
3) The quality of the work they’ve done
GS&F is unique for those very reasons.
And the final thing that sets us apart – the thing that we are “bringing to the table” – is this: passion.
Passion for learning. Passion for marketing. Passion for reaching out and motivating consumers to buy
products. Passion for our work and for our clients.

20. ADVERTISING • PUBLIC RELATIONS • INTERACTIVE • DESIGN
4 2 3 5 H i l l s b o r o P i k e • N a s h v i l l e , T N 3 7 215 - 3 3 4 4
voice (615) 385.1 100 fax (615) 783.0500 web gsandf.com