The document provides tips for retailers to turn their store into a "superstar" through effective storytelling. It recommends that retailers understand their audience by considering their perspective, craft a compelling story or narrative through their store setup and product presentation, and ensure they deliver a great performance or customer experience to engage audiences. The overarching goal is to use storytelling techniques to promote sales and customer satisfaction.

1. Make Your Store a Superstar
Retail Story
Art of the
Steve Sue | storymanager.com | rankhi.com

2. Audience | Story | Performance

3. Step into Their Shoes
Audience | Story | Performance

4. Tap Their
Aspirations
Audience | Story | Performance

5. Be Honest.
Be Real
Audience | Story | Performance

6. Audience | Story | Performance

7. Dig into Your
Backstory
Audience | Story | Performance

8. Perfect Your Dialogue
Audience | Story | Performance

9. Make Your Customer the Star
Audience | Story | Performance

10. Audience | Story | Performance

11. Start with a Bang, End with a Bigger One
Audience | Story | Performance

12. Show Me,
Don’t Tell Me
Audience | Story | Performance

13. Step into the
Digital Spotlight
Audience | Story | Performance

14. Audience
Get into heads & shoes to access pocketbooks
Summary

15. Story
Script & set your scenes to success
Summary

16. Performance
Get the girl (or boy) and...
Summary

17. ...Save the World.
Moral of the Story
Photo by: Tina Mahina

18. ...Save the World.
Moral of the Story
Steve Sue | storymanager.com | rankhi.com | deck at: slideshare.net
Photo by: Tina Mahina