Marketing That Killed (and some that should have been killed)

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A strategic review of multiple marketing efforts and campaigns from recent years. Takeaways for what works and what doesn't for marketers, small business owners and other business professionals.

Business Actualités & Politique

Marketing Campaigns Some That Killed It and Some That Should’ve Been Killed What We Can Learn

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Urban Nomads Respond No street cred for Sony!

Sony PSP – Christmas, 2006 ,[object Object],[object Object],www.alliwantforxmasisapsp.com

A phony is sniffed out… … www.somethingawful.com

Sony, er, Charlie Responds Yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... you all be trippin. -Charlie

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Why It Failed ,[object Object],[object Object],[object Object],[object Object]

Rutgers Mobile Marketing Mini MBA According to the website, it’s a program designed to help : “participants design, manage, and track mobile-marketing programs and campaigns. It provides the business case for integrating and leveraging mobile into marketing plans, as well as practical and tactical uses of mobile tools. ”

When you scan the code with your mobile device you get… … a standard, non-mobile website

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Marketing That Killed (and some that should have been killed)

1. Marketing Campaigns Some That Killed It and Some That Should’ve Been Killed What We Can Learn

4. Marketing That Killed It

10. Marketing that should have been DOA…

11.

12. Urban Nomads Respond No street cred for Sony!

13.

14. A phony is sniffed out… … www.somethingawful.com

15. Sony, er, Charlie Responds Yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... you all be trippin. -Charlie

16.

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18. Rutgers Mobile Marketing Mini MBA According to the website, it’s a program designed to help : “participants design, manage, and track mobile-marketing programs and campaigns. It provides the business case for integrating and leveraging mobile into marketing plans, as well as practical and tactical uses of mobile tools. ”

19. When you scan the code with your mobile device you get… … a standard, non-mobile website

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24. Get a 2 nd opinion!!

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29. These are your call…

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34. Questions, comments, or other wit to share?

Marketing That Killed (and some that should have been killed)

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