The document proposes a fundraising campaign called SchoolPal that would partner with Coca-Cola. It would allow purchasers to print a student's name and school on Coke bottles, with part of the payment donated to the student's school. People could then scan the label to learn more about fundraising needs of the school. The goal is to raise funds for public schools that serve children with special needs like autism or ADHD, in order to help these underfunded schools provide equal access to education.

1. YOUNG GLORY
Proposal by Lucianne Putri & Stevie Sulaiman
for 2015 December Brief
LET’S RAISE FUNDS FOR
OUR PUBLIC SCHOOLS

2. With more and more students needing extra-attention
(from being diagnosed with ADHD or other development
disorders), and with cuts and shifts in funding affecting
extracurricular activities and teachers alike, our public
schools are in dire shape.
Create a new system or campaign that could be rolled-out
by any public school or school board anywhere in the
world. Format doesn’t matter, as long as it has the
potential to raise funds. It could be a traditional campaign,
an app, a game, a website or a social media campaign.
CHALLENGE

3. INSIGHT
Public schools are often considered a second,
or a third, or a fourth choice.
In many countries you go to public schools because you
can’t afford your kids to go to private schools.
People put their kids here not because of the quality, but
because of expecting a cheap – if not free – tuition fee.
That’s why it’s getting increasingly difficult for these
schools to get support, whether it’s from government or
from public.

4. FOCUS
Shift the purpose to providing equal right for education
for the children with special needs – autistic, ADHD and
some of other disorders.
Even if this campaign cannot help the entire public
schools, it can still help these public schools.

5. The world consumes billions of bottles and cans of
Coca-Cola a year, and since 2010 there has been a
campaign to personalize your Coca-Cola by printing
your name to replace the brand name in the packaging.
What if we collaborate with Coca-Cola
to use this on-going campaign (and momentum),
while giving a new twist to it?
OPPORTUNITY

6. Enable billions of Coca-Cola purchase to
contribute in donating for public schools for the
children with special needs.
OBJECTIVE

7. SchoolPal
Coca-Cola
Print the name of the
student and their school
on a Coke.
Part of what you pay for
a name will be donated
to the school.

8. SchoolPal
Coca-Cola
Scan the label to get
more info about the
student and the school.
How much fund they
need, how much they
still need.
Brooklyn
Ruecker
Winston Knoll
High School

9. Thanks for sharing happiness to
the public schools