2. Brand Communication Objective
Target Audience Slide
• Objective
• Providing better clothing which suits your
personality
• Brand awareness
• Increase number and involvement of audience
• Provide updated info on latest release and
offers
• Target Audience
• People of age group 15-40
3. Social Media Platforms
• Facebook, Twitter and YouTube
45,825,620 Facebook users in India
16million + Twitter users in India
• Reach millions with one share
• Immediate feedback and likes for the product launch
• Predict success/failure of launch
• Queries, assistance and complaints at a click
• Receive ideas, opinions from audience on latest trends
• Videos attract more audience on FB & twitter through
YouTube
4. Communication Idea (BIG Idea)
• Post pictures of new launch
• Ask questions or polls to know people taste
and preference in fashion
• ‘Member of the month’ with highest likes and
shares
• Promote CSR activities to gain goodwill
• Maintain and increase members paticipation
5. Leverage of the BIG Idea on Social
Media Platforms
• Give what Audience want
• Conversation
• Get together
• Community
• Collective indulgence
• Maintain relationship