1. Learning Session: Brainstorming 101 14 th January 2009

2. What is a BRAINSTORM?

3. Brainstorming is a group activity designed to generate a large number of ideas for the solution to a problem (by gathering and building on all spontaneous ideas had by everyone present)

4. What is the PROCESS?

6. The RULES

7. THERE AREN’T ANY…

8. ...but there are guidelines…

10. NOTE: All ideas/ thoughts/ inspirations should be recorded however "irrelevant" or "silly" they seem to be (one dedicated scribe who takes notes and mails everyone afterwards – or someone writing on a white board that everyone can see). Your initial idea may not work but it may spark off a valid idea in someone else.

11. Isn’t brainstorming just for CREATIVES?

13. What’s my ROLE?

15. There are no limits! Think big! Execution solutions come later.

16. How do I PREPARE?

17. Keep a record of cool designs, ad campaigns, ideas, jokes your granny told you… ANYTHING that you think rocks. Not that the idea is to rehash an old idea – but inspiration can come from anywhere .

19. Let’s give this “ brainstorming ” thing a try, shall we?

20. Thank you for your time.