Marketing beyond Online: Virtual World Opportunities

MARKETING BEYOND ONLINE… VIRTUAL WORLD OPPORTUNITIES! Prepared for the Fashion Group International–Houston Kay E. Strong, Ph.D. [email_address] University of Houston / futures program 30 Sep 09

VIRTUAL WORLDS (VW) ,[object Object],[object Object]

WHO & WHY ,[object Object],[object Object]

VIRTUAL ECONOMY ,[object Object],[object Object]

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DIGITAL CONSUMERS SPEND OVER $1.5 BILLION ON VIRTUAL ITEMS EACH YEAR … ,[object Object]

VW PRODUCTS ,[object Object],[object Object],[object Object]

IN-WORLD PRODUCTS ,[object Object],[object Object]

VIRTUAL GIFTS ,[object Object]

WHY? ,[object Object],[object Object]

BUILDING RELATIONSHIPS ,[object Object],[object Object]

ESTABLISHING IDENTITY ,[object Object],[object Object]

CONSUMER PROFILE ,[object Object]

LARGEST DEMOGRAPHIC OF CONSUMERS WHO HAVE REPORTED BUYING VIRTUAL GOODS: ,[object Object],[object Object],[object Object],[object Object],[object Object]

ETHNIC BREAKDOWN OF VIRTUAL GOODS PURCHASERS: ,[object Object],[object Object],[object Object],[object Object],[object Object]

VIRTUAL WORLD MARKETING SPECIALISTS ,[object Object],[object Object],[object Object],[object Object]

Source: http://images.businessweek.com/ss/06/04/avatar/index_01.htm

VIRTUAL WORLDS … ,[object Object],Marketing beyond online !

SHOPPING EXPERIENCE SECOND LIFE ,[object Object]

Marketing beyond Online: Virtual World Opportunities

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