Everyday, tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in. But there are a few timeless tools you should have in your arsenal that will make your job easier and your results better, even as the latest bells and whistles sail on by

1. The Social Marketer’s Essential Toolkit
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2. Build Your Social Marketing Toolkit
The pace of change in social
marketing is lightening speed
Tips, tools, apps and best
practices fly by in our social
feeds, making it challenging to
figure out what to invest time in
After all, there are only so many
hours in the day, and if you
tested every new tool and read
every instructional blog post
that crossed your screen, you’d
never be able to get your job
done
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3. Build Your Social Marketing Toolkit
There are a few timeless
tools you should have in
your arsenal
These tools have been
the stalwarts of the social
media practitioner and
will make your job easier
and your results better,
even as the latest bells
and whistles sail on by
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4. Social Media Monitoring
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5. Social Media Monitoring Tools
Social media listening and content monitoring go handin-hand for social media marketers
They both boil down to being plugged in to the latest
happenings in your industry - whether it’s breaking
news, popular blogs or social sentiment toward your
brand
To keep up with the never-ending stream of content,
comments and social media mentions, here’s what you’ll
want to have in your arsenal of tools…
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6. Social Media Dashboard
Manage all your social
media channels from
one main dashboard
Two of the most popular
tools in this space are
Hootsuite and Buffer
Both allow you to share
posts on multiple
channels, track likes,
shares and mentions,
and schedule updates
in advance
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7. Content Aggregator
Since Google shut
down its RSS reader,
many RSS
enthusiasts have
migrated over to
Feedly, which
aggregates content
from RSS feeds and
social channels for !
web browsers,
Android and iOS
A content aggregator allows you
users
to stay up-to-date on your
favourite sites all in one place
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8. Mention Tracker
Keep track of what others are saying about your brand
by signing up to receive alerts whenever someone
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mentions your chosen keywords online
A comprehensive
tool like Mention
makes it possible to
track and respond
to mentions in real
time
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9. Influence Tracker
Tapping into the power of social media influencers has
become a key part of an online marketer’s strategy. But
before you can engage and collaborate with your
influencers, you have to know who they are
Numerous tools exist to
help you identify and
engage with your
influencers. Klout applies
a score out of 100, while
Traacker and Little Bird
offer identification and
monitoring tools for your
influencer stream
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10. Content Creation
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11. Content Creation Tools
Content marketing has become one of the most
powerful ways to attract an audience in the social media
space
Pull them in with free insights and resources, and watch
them convert to paying customers
These tools will help you create compelling and
beautiful content that generates attention and drives
leads…
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12. Document Editing
When an idea hits, you’ll want to
be able to capture it no matter
where you are
You’ll need the ability to write or
edit on any device, in any
location, and maybe even
collaborate on it with a team
Storing your content in the cloud
makes this easy. Try Google Drive
to create cloud-based documents,
and Dropbox or Copy to share
content that’s too large for e-mail
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13. Image Editing
Images are key to great
content, but you don’t have to
have professional images, as
long as you can do basic touch
ups and enhancements
Numerous online editing tools
allow you to make average
images better, create collages
or put together illustrated
quotes and infographics
Try PicMonkey for editing and
collages and Easely for creating
infographics
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14. Keyword Research
Hyper-optimization of content
around specific keywords is a
thing of the past, but keyword
research is still an effective way
to brainstorm content ideas
Ubersuggest takes a base
short-tail keyword, (such as
“red sneakers”,) and makes
long-tail keyword suggestions
based on what people are
actually searching for
If you have an account, Google
Adwords also includes helpful
keyword research tools
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15. Results Measurement
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16. Results Measurement Tools
The beauty of working in the digital space to drive leads,
increase engagement and boost conversions is that all
of your efforts are measurable, so you can figure exact
what works and what doesn’t
These tools will help you capture and contextualize the
key metrics you need to regularly measure your results…
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17. Analytics Tracking
Measuring your results is critical to effective social
marketing, and allows you to see what’s working and
what isn’t so that you can tweak as you go
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There’s no better free tool
than Google Analytics for
website and campaign
traffic, and as such, it is
accepted by most as the
industry standard
Many social media channels have built-in tracking tools that
are also useful (for example, Facebook Insights)
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18. Lead Tracking
If your focus is inbound
marketing, you’ll want to
want to be able to see
where your leads are
coming from - whether it’s
a specific blog post, a
PPC ad or a social
promotion
Lead tracking tools like
KISS Metrics and Marketo
are invaluable for this
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19. Surveys
Use surveys to gauge customer sentiment toward your
product or service, gain insight into your website
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experience, or simply ask questions
SurveyMonkey is a
great tool with a wide
range of solutions
based on your budget
and organization size
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20. Inbound Marketing
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21. Inbound Marketing Tools
Driving in-bound leads require a multi-channel approach
to building out your sales funnel.
And when you’re constantly feeding those channels with
content, offers, ads and promotions, you need to be able
to see which ones are converting. These tools will help
you track and measure your efforts…
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22. The Swiss Army Knife
As many aspects of inbound marketing often intersect,
using multiple tools can be expensive and difficult to
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manage
An all-encompassing
solution such as Moz
Analytics can help you
monitor inbound
marketing efforts
Moz offers link profile
analysis, technical website
analysis and social media
monitoring and outreach
tools, among other things
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23. E-mail Campaigns
Setting up and sending out e-mail campaigns is still an
important part of the marketing mix
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Cloud-based mail
management tools like
Mailchimp make it easy
to manage your lists,
create custom templates
and monitor your key
metrics
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24. Link Profile Analysis
An important aspect of the search engine ranking
aspect of inbound marketing is your website’s link
profile, otherwise known as the websites that link back
!to yours
A platform such as
ahrefs will show you a
complete overview of
backlinks to your
website, and gives you
the opportunity to do
the same for any other
website as well
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25. Rank Tracking
Although your website’s ranking in search results is less
relevant in real terms than the actual traffic you are
receiving, search ranking can be an important metric to
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track the efficacy of inbound marketing tactics
Authority
Labs is a
great
service for
this purpose
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26. Social Promotions
Sweepstakes and contests are excellent ways to build
your list and engage and reward your customers, but
can take time to build from scratch
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A SaaS platform that is
flexible, customizable
and works across
multiple channels will
allow you to launch your
promotion quickly,
engage your
influencers, collect data
and build relationships
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Strutta’s social promotions
platform is the leading
SaaS solution for powering
promotions that get results

27. We can help you get your contest or sweepstakes
launched quickly! Our social promotions platform
makes getting results easy
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Learn more
http://www.strutta.com/features/
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Contact us for details
http://www.strutta.com/contact/
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www.strutta.com