How local government can embrace social media, particularly for community consultation

1. 10 Social Media Myths Any Local Government Should Know

4. Engage

7. Millions blog each day

8. ½ billion members

9. Billions of text msg

11. Start with the goal. Not the tools.

13. 22% are 40 – 64 yrs

15. Listen to people

16. Understand people

18. No coding needed.

20. Dedicate a person.

21. It’s ok to make a mistake.

23. Step 2 – Is there truth to it?

24. 99% are good people

25. People will stand up for you

27. Listen and learn

28. Create a strategy

29. Execute properly

30. Measure and optimiseRemember the Internet was built to allow people to communicate more freely…

32. Employees passions?

33. Explain your problems

34. Watch out for “wanna-be’s”

36. Adapting to a changing market

39. What do they think?

40. Where we went wrong?

41. What can we change?

42. How to change?“If the baristas were able to have tattoos would you still come?”

45. 60,000 ideas submitted

46. 100,000s of comments

47. 460,000 voted

49. Recognise and reward your community CASUAL  CONNECTED COMMITTED  CATALYST More numbers More rewards

51. You’re in control of your brand

52. You decide your own path

53. Stay connected

54. Get more business

55. Have fun

56. Be an industry leader73,209,559 + views