Technology continues to revolutionise the communication landscape.  Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your digital identity. During this workshop we will review some of the key social media and technology tools that affect how you are viewed online, and provide tips on how to create and manage a professional online presence.

1. Developing a Professional
Online Presence as an
Academic
Sue Beckingham | @suebecks | Sheffield Hallam University

2. Consider
Think about the information you currently
share externally
• What do you want people to see?
• Who is your audience?
• How do you get this information to them?

3. students
colleagues
the press
funding
councils
subject
specialism
acquaintances
businesses
helicopter
parents
Audience
YOU
professional
bodies
special
interest
groups
friends
family
alumni

4. Established conduits

5. Aristotle's Model of
Communication
Speaker Speech Audience Effect
Occasion

6. The Message is the Medium
Attention is Shifting
Email
• messages
Web
• documents
Social Media
• messages
Nova Spivack

7. Some findings…

8. Exploring the potential of weak ties
• strong ties have the same access to the
same people and resources you do
• weak ties can act as a bridge to other
parts of your organisation or others
outside

9. (Hoffman and Casnocha 2012:06)
However building… weak ties can uniquely serve
as bridges to other worlds and thus can pass on
information or opportunities you have
not heard about.

10. Knowledge from a
network perspective is
about connecting
experiences,
relationships, and
situations.
Jarche 2013

11. Social Media can
help to amplify your
online presence

12. AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS
individuals to become digital:

13. SHURA
Sheffield Hallam University Research Archive
http://shura.shu.ac.uk/

14. JORUM
http://www.jorum.ac.uk/
Jorum is a Jisc funded Service for UK FE and HE, to collect and share Open
Educational Resources (OER), allowing their reuse and repurposing.

15. Academia.edu

16. Slideshare
http://www.slideshare.net/suebeckingham

17. ResearchGate
ResearchGate is a network dedicated to science and research. Connect,
collaborate and discover scientific publications, jobs and conferences. All
for free. 'Make your research visible'.
http://www.researchgate.net/

18. LinkedIn
LinkedIn members did over 5.7 billion
professionally-oriented searches on the
platform in 2012 alone.

19. There were 5.7 billion professionally-oriented searches undertaken by
LinkedIn members on the platform in 2012 alone
The value of

20. http://www.powerformula.net/linkedin-infographic-portrait-of-a-linkedin-user-2014/

21. Created with http://inmaps.linkedinlabs.com/

22. “People need to learn how to connect to new
people on a regular basis. No person has all
the knowledge needed to work completely
alone in our connected society. Neither does
any company. Neither does any government.
We are all connected AND dependent on each
other.”
Harold Jarche
Connectedness

23. Begin by paying forward
• Sharing articles and videos relevant to
your audience
• Commenting on blogs
• Engaging with tweets
• Answering questions in LinkedIn groups

24. Care needs to be taken

25. http://www.alexa.com/topsites/global
!
will find
you!
Be mindful of how people search
for information and mange what
they will find.

26. Social Media ranks highly
Search your own name to see what others see

27. People searches every day

29. Concerns

30. Spring Clean your Profiles
• Google yourself and identify what others
see
• Where applicable complete sections, bios,
add a profile photos
• Consider LinkedIn as your professional
landing page
• Add links to your website or blog
• Create a customised url and add to email
signatures and business cards

31. Use your online presence to
• develop
relationships
• develop visibility
• develop credibility

32. LinkedIn
updates
Blog
comments
Blog
posts
Tweets
Slideshare
YouTube
& Vimeo
Newer digital communication
conduits include

33. 'The central
premise of social
capital is that
social networks
have value.'
Putman 2000
Building Social Capital

34. Impact
Anklam 2007

35. Digital Bibliometrics
Using social media to measure scholarly impact

36. Using the Activity Stream to uncover
off-site engagement
Increasingly people engage with, share, and discuss
content on social networks.
Over 80% of interactions with content take place on sites
other than the content owner’s website.
So, it is likely that most people become aware of and
interact with your blog posts, videos, and articles on
websites other than your own.

37. Mention
Create alerts on your name, your brand, your
industry and your competitors and be informed of
any mention on the web and social networks
https://en.mention.com/

38. Developing a Professional Online Presence
as an Academic
Technology continues to revolutionise the communication
landscape. Connectivity and collaboration have become the keywords to
business success, with social media allowing you to help develop your
digital identity.
During this workshop we will review some of the key social media and
technology tools that affect how you are viewed online, and provide tips on
how to create and manage a professional online presence.
Sue Beckingham | @suebecks