business ethics_final ppt_Korean

1. 1 DO NOT TAKE A PICTURE DO NOT TALK ALOUD

2. Costco Way 2 Is it a clear solution for ‘the race to the bottom’, or just an illusion?

3. 3 기업의 목적은 무엇일까요?

4. 4

5. 5 BUSINESS TYPE Broadline retailer GLOBAL WORKFORCE 1.6 million employees U.S WORKFORCE 1.2 million employees NET SALES $344,922 million NET INCOME $11,284 million Source : Wal-Mart 2007 Annual Report

6. 6 CORPORATE VISION “We exist to provide value to our customers – to make their lives better via lower prices and greater selection.” Source : Wal-Mart 2007 Annual Report

7. “World’s Most Admired Companies” for 2004 Wal-Mart ?

8. “World’s Most Admired Companies” 2007 2004 General Electric Toyota Motor Procter & Gamble Johnson & Johnson Apple … 12. Target 13. Wal-Mart Stores 14. United Parcel Service Wal-Mart Stores General Electric Microsoft Johnson & Johnson Berkshire Hathaway Dell IBM Toyota Motor Procter & Gamble 15. ??? Source : Fortune Magazine

9. 9

10. 10 BUSINESS TYPE Membership wholesale retailer GLOBAL WORKFORCE 113,000 employees U.S WORKFORCE 83,600 employees NET SALES $63,088 million NET INCOME $1,083 million Source : Costco 2007 Annual Report

11. 11 CORPORATE VISION “To provide our members with the highest quality goods and services at the lowest possible prices.” Source : Costco 2007 Annual Report

12. 12

13. 13 내부 비용 절감 내부 직원 만족

14. 14 VS. U.S. WORKFORCE 83,600 1.6 million U.S. UNION MEMBERS 15,000 0 EMPLOYEE AVERAGE PAY $9.68 per hour $16 per hour HEALTH INSUARANCE COVERAGE 48% 82% EMPLOYEE TURNOVER 24% 50% Source : Wal-Mart 2007 Annual Report / Costco 2007 Annual Report

15. 15 Profitability ? >

16. 16 VS. CURRENT STOCK PRICE $51.47 $55.88 HIGHEST STOCK PRICE $75.23 $63.85 LOWEST STOCK PRICE $43.11 $43.88 EPS (Earnings Per Share) $3.43 $3.08 ANNUAL DIVIDENED 0.95 0.64 Source : NYSE / NASDAQ

17. 17 VS. EMPLOYEE AVERAGE PAY $16 per hour $9.68 per hour EMPLOYEE TURNOVER 24% 50% OPERATING PROFIT PER HOURLY EMPLOYEE $11,039 $13,647 SALES PER SQUARE FOOT $516 $795 SG&A COST (% of total revenue) 17% 9.8% Source : BusinessWeek

18. 18 업계 내 최고 급여 1 2 3 업계 내 최고 보험 혜택 업계 내 최저 이직률 Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’

19. 19 CEO Jim Sinegal said : “120,000명의 충성스러운 친선대사들이 Costco에 대해 끊임없이 긍정적인 이야기를 한다고 상상해보십시오. 이러한 행동이 가져올 이익은 정말로 대단할 수 밖에 없습니다.” Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’

20. 20 기업의 목적은 무엇일까요?

21. 21 ‘Guru of Management’ Peter F. Drucker “기업의 목적은 고객을 창출하는 것이다.”

22. 22 고객 고객

23. 23 In the textbook : ..An organization in almost all its phases is a reflection of competing value choices. Owners want a return on their investments. Employees want secure jobs and career development. Managers want growth and industry leadership. . ..Framing these decisions inevitably leads to some crucial dilemmas for managers, who must answer the broad question, “What is a convincing balance among competing value choices?” Source : Business Ethics, 314p

24. 24 고객

25. 25 Profitability = <

26. 26 Sustainability <

27. 27 Comments from CEO of Costco : .. 월 스트리트에서는 오늘부터 다음 목요일 사이에 수익을 내야 하는 비즈니스를 하고 있습니다. 그런 사업 방식에 별 다른 반감은 없지만 우리는 그런 시각으로 우리의 비즈니스를 다룰 수는 없습니다. “우리는 지금부터 50년, 60년 뒤에도 건재할 수 있는 회사를 세우고 싶기 때문입니다.” Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’

28. 28 고객

29. 29 내부 고객 생산성 OR 내부 고객 만족도

30. 30 내부 고객 생산성 AND 내부 고객 만족도

31. 31 DO NOT TALK ALOUD DO NOT TAKE A PICTURE DO TALK ALOUD

32. Appendix 32 [Wal-Mart의 5년간 매출] (단위: million, $) [Wal-Mart의 5년간 영업이익] (단위: million, $) Source : Wal-Mart 2007 Annual Report

33. Appendix 33 How They Pick? Nine Key Attributes of Reputation Last fall Hay Group surveyed financial analysts and executives and directors at 347 companies with revenue in excess of $8 billion. Respondents were asked to rate companies in their industry on nine attributes using a ten-point scale, with ten the highest score. Country and industry rankings are based on composite scores. The All-Star list is based on a separate vote across all industries, in which respondents were asked to rank their top-ten firms. Innovation People management Use of corporate assets Community / environment Quality of management Financial soundness Long-term investment Quality of products / services Globalness Source : Fortune “World’s Most Admired Companies” 2007

34. Appendix 34 http://money.cnn.com/video/fortune/2008/03/03/most.admired.costco.fortune