Unified Message Opportunity

1. 1. Requirement &Refinement PART I Background Emerging Factors ofMessageOpportunity 2009. 08. 05

2. Table of Contents Definition ………………………………………………………………………………………………03 Opportunities ………………………………………………………………………………………04 Discovery ………………………………………………………………………………………………11 Conclusion ……………………………………………………………………………………………13 Appendix ……………………………………………………………………………………………14 2

4. Works with any email client

5. Message light support with IMAP based mail clients

7. No software installation required

8. Supports Secure Client access

9. Access to email and email folders over the phone

10. Full synchronization and message light support

11. Voice mail messages are delivered to your email account automatically for Exchange users.

12. Notification will be in your email inbox.

14. Forward: Forwards specific callers to designated phone numbers

15. Notify Me: Sets inbound phone calls to notify you of specific types of incoming calls, or sets your phone calls to notify you of specific callers' voice mail messages. Use this to send text messages to cell phones or pagers.

16. Do Not Disturb: Ensures you are not disturbed by certain callers by redirecting calls to your voice mail

17. Custom Greeting: Sets a text greeting for specific callers

18. Forward Copy: Forwards a copy of your voice mail to an email address 3

19. 2. Opportunity of UMS Background Accessing the internet from a mobile phone is growing in popularity Mobile handsets are increasingly being used in other ways than for making calls An abundance of content is generated by users, and new questions are being raised about how best to manage rights Opportunity Mobile is driving most of the communications sector growth Accessing Email is now a common function of mobile function, like making calls or send messaging. 9 in 10 European people are enjoying to connect and check their mail account. IM has convert the half of European mobile users. 78% of teens who use IM said they used it to talk about homework, tests, or school work “ “Email is something you use to talk to old people.” UK adults spend more time on social networking sites than their European neighbors, with 5 in 10 UK adults saying that they regularly visit the sites Accessing E-mail[N=4,000, over 18yrs] Instant Message[N=4,000, over 18yrs] Using SNS site[N=4,000, over 18yrs] Conversion are valued 4

20. 2. Opportunity of UMS : Insight platform Background To find out opportunity of UMS, we divide it into 6 area Insight Platform User Experience Boundaries for Mobile Messaging Collaborative capabilities Chat, 3G, Conferencing RemovingInter-operabilityIssues InstantMessaging Email, voice & Fax messages InternetEnvironment Unified Messaging Service Mobility Contents Business Process Integration Mobile apps Presence Removing Human Latency Music Video, Audio Real timeCommunication 5

22. Ability to find right person and use right mode

24. Seamless transitions between modes

26. From any Web browser

27. From Mobile devicesUser Experience : 3 Persona Group communications and social user experiences content sharing : video, picture, conferencing IMS and Web 2.0 Multitasking mobile and web 6

31. 2. Opportunity of UMS : User Experience(4) Background Increased complexity cause user to make it simply- Customer defaults to using most effective services Space IMS brings … •Framework for IP multi-media •Session management control •Application server separated from network Web 2.0 brings … •Opening up mobile networks •Flexibility and innovation •IP-Web tools : service chaining Emerging Opportunity : United/integrated list/inbox management Next Step High-volume mobile messaging users are interested in having both a unified contact list and a unified messaging inbox on their mobile device, as long as these features are customizable, and therefore more personalized. When considering a unified contact list, users do not want to incorporate all contacts from all accounts into one list. They want to select which contacts to import, particularly from social networking accounts, so that they can easily identify details of those individuals with whom they have regular 1-to-1 communication. Promoting the ability to revert back to a traditional inbox layout will overcome reluctance to trial a unified approach. Participants also expressed strong interest in threaded message presentation. 10

32. 3. Discovery : New space(1) Background Issues to reconcile in ‘crossing over’ IM to MobileMobile IM Implementation strategy for maximum value New Space(1) Just like Text … •Ensure IM interworks fully and both way with Text : Maximum connectedness our of the box Just like Text, Only Smarter… •Permit conversations without presence : Add presence as a simulator of conversations, not a prerequisite C A D B Only friends with IM can Converse A Ensure IM interworks fully and both way with Text A C Only subscribed and present friends can converse B Everyone can converse with Text C Permit conversations without presence B D Contacts list contains more than just friends D 11

33. 3. Discovery : New space(2) Background Migration towards simplified user modes on device New Space(2) New Definition Next Scenario Rich call scenario more likely to start with Text 12

37. Selected in the phone menu

38. Logic process, not instant on13

39. Appendix Mac OS for UMS MS Office for UMS 14