1. Next Generation In-Cab Infotainment & Advertising Solutions

2. DEVICE INFORMATION
HIGH END CUSTOMISED TABLET FROM
MOTOROLA , LENEVO ETC.

3. Tablitz is a next-gen interface for two-way advertiser
interaction with captive SECA/SECA+ taxi audience
Advertisers

4. Platform offers diverse infotainment content along with
unique applications for rich advertiser-customer interaction
• Platform consists of a capacitive touch-screen PC mounted on the back of the taxicab headrest
• Interface gives advertisers the options to interact more closely with the customers through custom applications such as games, quizzes, surveys and much more
• Also offers a variety of entertainment and advertising content in addition to multiple android applications across various categories
Tablitz platform home screen
Plays videos, banners or any other format. Includes
clickable entries which will lead the user to the respective
Video Zone applications or the website of the advertisers
Banner
Zone
Advertiser, will have a constant and continuous presence.
Dynamic content updation utilizing 3G capabilities such as
cricket scores, news feeds, tweets etc
Will also consist of specially created interactive advertiser
applications to provide a unique medium to connect with
target audience
Can be coupled with the video zone to entice the
consumers to use the advertisement applications (through
offering discounts, contests etc.)
Applications
Zone

5. Two-way interactive media reaching out to the desired target group
provides an unmatched communication medium for advertisers
Interactive two way media providing superior engagement with
customers and higher recall rates
Captive environment – Longer dwell time
Innovative touch points can be utilized to reach the target
audience – Social media, games, quizes, surveys etc.
Effective targeting and precise response measurements

6. Tablitz’s interactivity provides superior engagement levels for advertisers as
compared to other media – “It will be an advertisement that will be remembered”
• Tablitz’s platform allows for two way communication between consumers and advertisers
• This interactivity in turn leads to superior engagement with consumers, which is usually many times higher in terms of awareness, recall and response when compared to
other traditional ad-platforms
Unforgettable Brand Experience - Delivering Higher Engagement Levels Than Other Media
Recall Rates Click Through Rate
12%
Recall rates of an Interactivity, captive
40-50% average commercial on audience and dwell time
the digital taxi network deliver an engagement
are much higher when level that is 60 times
8-12% higher than online -
compared to than of an 0.2%
average commercial on making the ads highly
television memorable

7. Captive environment & higher dwell time provides advertisers an excellent
opportunity to reach the target audience
Dwell Time
• A venue where advertisers can reach your target demographic in an environment that is physically captive, for an average of ~45-65 minutes
• Longer dwell time for the commuter in comparison to other mediums

8. Advertisers can engage the customers using novel mediums such as games, quizzes,
contests and forums etc. to create a lasting impact
Surveys
Feedbac
Videos Quizes k
Animation
s
Games Competition Awards
Banners
• Innovative Touch Points – Advertisers can interact with the user utilizing novel mediums such as android applications in the form of games, quizzes, contests
and forums etc.
• Enticing consumers to use the touch screen or advertisement application (through offering discounts etc.)
• Social media integration is possible
• Open for other traditional medias such as video, banners or animations

9. Enables brands to target a hard-to-reach base of affluent and active consumers;
Data analytics allows advertisers to measure campaign response and analysis
Effective Targeting Precise Response Measurement
• Targeting affluent and active consumers in metropolitan cabs
• Every viewer is a potential customer
• Enables targeting based on time, location, demographics and • Consumer responses are measurable, contact
content information can be collected
• Taxi riders are generally urban, educated and inquisitive • Can also be coupled with SMS and Bluetooth
consumers aged 18-54 who use cabs to commute to work, high- technology
profile events, restaurants, nightlife venues and airports

10. Proven business model – Advertisers across the world are using in-cab
digital advertising solutions
Tried and tested by leading brands around
Countries where in-taxi digital advertising is used*
the globe
Europe
•France
•Germany
•Russia
UK
North America
•USA
•Canada
Asia Pacific
•China
•Malaysia
Source: Tablitz research
•Indonesia
* Please note that this is not an exhaustive list
Latin America •Singapore
•Brazil •Japan
•India

11. In a nutshell…

12. Few snapshots for your reference…..

13. SUPER CABZ IN-TRAVELER PER MONTH
• 40-50 K IN TRAVELER PER MONTH IN 150
CABS
• 15-20K FROM SEC A , SEC B , HNI
• 10-15K AIRPORT TRAVELER
• 16-20K FROM GURGAON , SOUTH DELHI,
• 18-20K CORPORATE TRAVELER

14. SUPER CABZ AVERAGE DAILY PASSENGER
PER CAB
• 12-15 AVG. NUMBER OF TRAVELER
PER CAB

15. THANK YOU