1. PROJECT ON
QUALITATIVE & QUANTATIVE ANALYSIS
ON LEADING LAPTOP BRANDS AMONG
YOUTH
By -
Swati Badge
Prathamesh Fadnavis
Saket Chauhan
Abhinav Singh
Chandan Kumar 1

2. OBJECTIVE
 To find out the leading laptop brand among youth in
PUNE CITY.
 Comparative study of all the leading laptop brands based
on certain criteria like Performance, Features, Battery
Backup, etc.
 To find out the Price Range preferred by youth regarding
purchase of their laptop.
 Comparative study between Intel & AMD Processor.
2

3. AGENDA
 Area Under Survey.
 Brand wise Distribution.
 Purpose for buying Laptop.
 Price Range
 Leading Processor.
 Brand wise Ratings.
 Leading Laptop Brand.
 Youth POLL for Laptop Brand.
 Suggestions regarding Brand.
 Project Estimation.
 Summary.
3

4. LEADING LAPTOP BRANDS
 LENOVO
 HP
 ACER
 SONY
 DELL
 OTHERS
4

5. AREA UNDER SURVEY
 MIT , KOTHRUD
 COEP
 INDIRA COLLEGE
 DYPIET , PIMPRI
 SIOM
 SCOE
 SCOP
 SCOA
 SKNCOE
5

6. BRANDWISE DISTRIBUTION
6
Sales
DELL
LENOVO
SONY
HP
ACER
OTHERS
31%
19%
15%
10%
9%
16%

7. PURPOSE OF BUYING LAPTOP
EDUCATION ONLY
ENTERTAINMENT
ONLY
FOR BOTH PURPOSE
23%
15%
62%
7

8. PRICE RANGE
BRAND
S/RANG
E
20-25K 25-30K 30-35K 35-40K 40-45K 45
ONWAR
DS
DELL - 1 7 8 9 7
LENOV
O
- - 7 6 2 4
ACER 1 2 1 3 2 -
HP - 3 3 2 4 3
SONY - - 2 2 7 5
OTHER - 1 1 1 4 2
TOTAL 1 7 21 23 28 21
8

9. LEADING PROCESSOR
INTEL
AMD
96%
4%
9

10. WHY INTEL ???
 INTEL is works faster than AMD
 INTEL processors don’t die generally… ie – hard
drive does not fails.
 INTEL processors consume less Power than AMD.
 CPUs with INTEL are much more efficient.
 INTEL supports almost all Softwares.
10

11. BRANDWISE RATINGS
DELL
11
Criteria/
Rating
Excellent Good Average Bad
Value for
money
11 20 - -
Performance 12 20 1 -
Features 12 15 4 -
Service 14 15 7 -
Battery
Backup
2 17 11 -
User
Interface(Fri
endly)
9 20 1 -

12. SONY
12
Criteria/
Rating
Excellent Good Average Bad
Value for
money
5 9 2 -
Performanc
e
6 8 2 --
Features 6 7 3 -
Service 11 5 - -
Battery
Backup
4 8 3 1
User
Interface(Fr
iendly)
4 10 2 --

13. HP
13
Criteria
/Rating
Excellent Good Average Bad
Value for
money
9 7 - 1
Performanc
e
4 9 2 -
Features 7 2 5 -
Service 4 6 4 1
Battery
Backup
6 7 2 -
User
Interface(Fr
iendly)
7 7 - -

14. ACER
14
Criteria
/Rating
Excelle
nt
Good Averag
e
Bad
Value for
money
3 6 1 -
Performan
ce
1 4 4 -
Features 2 5 2 -
Service - 4 5 -
Battery
Backup
1 6 2 -
User
Interface(F
riendly)
1 6 2 -

15. LENOVO
15
Criteria/
Rating
Excellent Good Average Bad
Value for
money
7 11 2 -
Performance 7 12 1 -
Features 6 11 3 -
Service 6 7 5 1
Battery
Backup
3 9 8 -
User
Interface(Fri
endly)
7 8 5 -

16. LEADING LAPTOP BRAND
16

17. WHY DELL ???
 Available in variable Affordable Prices.
 Recognized as the Most Trusted Brand.
 Value for Money.
 Good Performance.
 Great Features.
 Customer Satisfaction.
 Good Service.
 User Friendly.
17

18. YOUTH POLL FOR LAPTOP BRAND
DELL
SONY
ACER
LENOVO
APPLE
OTHERS
44%
2%10%
13%
20%
18
4%

19. SUGGESTIONS FROM YOUTH
REGARDING BRAND
19

20. SUMMARY
 DELL & SONY are leading through front occupying I
& II position respectively in LAPTOP Market.
 Youths mostly prefers laptops which range between 40-
45 K.
 Near about 44% youth recommends DELL BRAND.
 Almost all laptops contains INTEL processor.
20

21. 21
Any Question
???

22. 22
Thank you…..