A presentation of the different aspects of Reese's Peanut Buttercups, through a final product autoposy presentation.

1. TRICK OR TREAT?
Of Reese’s Buttercups and Plumpy’nut

2. AGENDA
➤ Reese’s Autopsy
➤ Reese’s Supply Chain
➤ USA and Ghana in Context
➤ Peanuts in the US
➤ Peanuts in Ghana
➤ Conclusion

3. AUTOPSY

9. BILL OF
MATERIALS
AND SUPPLY
CHAIN

10. BILL OF MATERIALS

11. 56.70
21.00
18.71
1.00
0.18
1.00
1.00
2.18
Reese's Comprehensive Breakdown of BOM
Milk Chocolate* Peanuts Sugar Dextrose Salt TBHQ Citric Acid

12. SUPPLY CHAIN

13. Georgia & Virginia
Texas Belt
California
Ghana
Hershey’s Factory
(Hershey’s, PA)

15. USA AND
GHANA IN
CONTEXT

16. USA GHANA
➤ Population: 25.9 Million
➤ GDP Per Capita: USD 1,401
➤ Caloric Intake: 2,850 Kcal
➤ Population: 318.9 Million
➤ GDP Per Capita: USD 55,904
➤ Caloric Intake: 3,770 Kcal
➤ Massive Micronutrient
deficiencies in the US.
➤ Lots of hidden hunger in
the US, with more than
half of American children
with less than enough
levels of Vitamins D and E.
➤ One in 13 Ghanaian children
dies before his or her fifth
birthday.
➤ 8 in 10 children under 5 years
of age and 3 in 10 women
suffer some form of
undernutrition.
NUTRITION NUTRITION

17. PEANUTS IN
THE US

18. A 4-SENTENCE HISTORY OF PEANUTS
➤ Native to the Western
Hemisphere.
➤ Originated in South America
and spread throughout the
New World through Spanish
explorers
➤ Traders were responsible for
spreading peanuts to Asia and
Africa.
➤ Made its way back to North
America on sailing ships in
the 1700’s.

19. CANDY
➤ 10 states grow 99% of all
peanuts in the US
➤ Biggest is Georgia (42%),
followed by Texas (24%)
➤ 300 Uses of the Peanut
(George Washington Carver)
➤ Mostly used for candy, other
food products.

20. PEANUTS IN
GHANA
Plumpy’Nut

21. THE ECONOMICS OF
PEANUTS IN GHANA

22. “The agro-ecological zones in
which peanuts are grown are
primarily classi7ied as Guinea
Savannah and Sudan Savannah
areas, located primarily in the
Northern, Upper East and
Upper West administrative
regions of Ghana.”
—Comprehensive Assessment of
the Peanut Value Chain for
Nutrition Improvement in Ghana

25. Source: Adapted from data reported through
Esoko.com for various dates in August 2013

26. VERY DIFFERENT
ECONOMIC STORY

29. CONTRADICTING
STORIES…

31. WHAT IS HAPPENING
➤ Information inconsistencies
➤ Great abuse of market sellers
in the production areas
➤ Secondary markets within
Ghana (People in the North
would have to sell to the
South, who would sell to
Hershey’s)
➤ Esoko research

32. IT GETS WORSE…

33. PLUMPY’NUT IN GHANA
➤ Massive malnutrition
➤ Peanut-based Ready-To-Use
Therapeutic Food (RUTF)
➤ Ingredients: peanut butter,
sugar, oil, dried milk and a
mineral-vitamin complex
(CMV)
➤ Very useful, prevalence of
peanut allergies in target
population is low
➤ Way better than F100 milk
supplements

34. PLUMPY’NUT EXPOSÉ
➤ BUT, patent issues with
regards to Nutriset—
PlumpyNut’s producers—
patents.
➤ Produced only in France.
➤ 90% of all UNICEF RUTF
purchases.
➤ Exposed in a New York Times
article in 2010.
➤ Eventually allowed some other
producers as well.

35. CONCLUSION

36. SUMMARY AND NEXT STEPS
➤ PLUMPY’NUT—Cycle of malnutrition and poverty in Ghana.
➤ Peanut is candy in the US, food for survival in Ghana.
➤ Hidden hunger in the US, whereas severe malnutrition in Ghana.
➤ INFORMATION INCONSISTENCIES—The peanut producers
suffer the most of in the supply chain.
➤ Massive challenges for increasing the quality of life of peanut
farmers in Ghana.
➤ There is a lot of unequal growth in Ghana due to poor economic
policies.
➤ This translates to school absenteeism, as well as other negative
HDI factors.

38. Candy here?
Survival there.

39. TRICK OR TREAT?
Of Reese’s Buttercups and Plumpy’nut