2. Contents B WHAT IS RETAIL BANKING ? 1 BACKGROUND OF RETAIL BANKING 2 PROBLEM IDENTIFICATION. 3 APPROACH TO THE PROBLEM 4 B DATA ANALYSIS 5 CONCLUSION 6

4. Background of Retail Banking

5. Sercice f Focus Technology Focus Customer Focus Product Focus Text Problems identified Retail Banking

7. Rise in Banking Extensive Product Line Revenues are Generated through fees ” size fits all aproach.” Revenues through margins Technology Banking Traditional Banking

8. Products Offered Products Offered Banks Savings A/c Senior citizen A/c NRI A/c Home Loans Vehicle loan Agri Loan

9. Approach to the Problem The Hypothesis testing has been done by applying F test and Factor Analysis. We have Drawn 12 Hypothesis . Ho ( Null Hypothesis) Ha (Alternative Hypothesis) The entire data analysis consists of several stages. Hypothesis Hypothesis Testing Data Analysis

10. Research Design Exploratory Research Sampling & Sample Size Data Collection Procedure Steps taken for Research Design

11. Consumer purchase behavior Model

12. Income Distribution

13. Sources of Transactions

14. Awareness of the bank

15. Influential Driver

16. Multiple Services

17. Selling Stategies

18. Security factor RURAL URBAN

19. Services RURAL URBAN

20. Activities RURAL URBAN

21. Technology RURAL URBAN

22. Networking RURAL URBAN

23. Customized Products RURAL URBAN

24. Conclusion(Rural) Rural consumer relies on secondary facts majorly through word of mouth Rural customers prefer security over services 1 Rural people usually prefer personalized banking. 2 . 3 For Rural Customer Does not prefer Easy Location 4 5 The prime concern for rural customer is “interest rates”

25. Conclusion(Urban) Media has become the primary source of information for urban customers The urban customers seek for the multiple services 1 The urban customers are more tech savvy 2 . 3 Urban Customer prefer quick services 4 5 Urban customers opt for the bank whose networking is very strong

28. Thank You !