99acres.com is the leading real estate portal in India, launched in 2005. It provides information, advertisements, and suggestions for buying, selling, leasing, and learning about the latest real estate projects. The document discusses 99acres' target market of middle-class individuals aged 25-40, marketing strategies including digital and word-of-mouth advertising, sources of revenue from property listings and developer/broker fees, expenses including servers and advertising, and competitors like Makaan.com and Magicbricks.

2. S.NO TOPIC SLIDE NO
1 INTRODUCTION 3
2 TARGET MARKET 5
3 SERVICES 6
4 MARKETING STRATEGIES 7
5 ORGANISATION STRUCTURE 9
6 SOURCES OF REVENUE 10
7 EXPENSES OF 99ACRE.COM 11
8 MARKET SHARE(PIE CHART) 12
9 HR POLICIES 13
10 COMPETITORS 14

3. 99acres.com is the no.1, real estate portal in India.
launched by info edge(India)ltd in September 2005, as a
gateway to the country’s property bazaar.
99 acres.com is an internet portal dedicated to meet every
aspect of the consumers needs in the real estate industry

4.  It is a forum where buyers, sellers and brokers
can exchange information quickly, effectively and
inexpensively.
 At 99 acres, you can advertise a property, search
for a property, browse through properties, build our
own property micro site, and visit other Indian and
international sites.
It is Backed by strong team of over 150 employees
and a network of over 10 offices in India.

5. Target market is the Middle class
The Age-group between 25-40 because they are ready
to take Risk.
Their belief is simple – anyone who is not on the web is
not their TG (target group).

6. Information about buying, selling and leasing various types of real estates
in India.
 Provide suggestions on buying, selling, and leasing of properties.
Provide advertisements for buying, selling and leasing of property.
Provide information about the latest projects coming up.
99 acres.com provides information about real estates like:
Residential complexes
Commercial complexes
Office space
Shopping complexes

7. Different marketing strategies are being adopted:
TV ads- very less, recently they have launched a ‘Sochna bhi mat’ TV campaign
3months back.
Exhibitions.
Digital Marketing Campaign:
 They spend close to 70-75% of their marketing budget on digital platforms.
Their belief is simple – anyone who is not on the web is not their TG (target
group).

8. Radio Commercial Campaign
Through Google Keywords
Their main Marketing strategies or say most
important is word to word mouth
Advertisement.
 No Print ads

9. Mr Sanjeev Bhikchandani
Founder and Executive VC
BA Economics St. Stephens, PGDM
IIM-A
Vineet Singh
Business Head - 99acres
PGDBA, IPM
Dinesh Padmanabh Kumar
SVP Sales - 99acres
MBA
Shalabh Nigam
CTO - 99acres, Jeevansathi,
Shiksha, Brijj
B Tech IIT - Kanpur
Mr Hitesh Oberoi
MD & CEO
B.Tech IIT - Delhi, PGDM IIM-B
Ambarish Raghuvanshi
CFO
CA, PGDBM XLRI

10. Developers, builders and brokers in form of Subscription.
Revenue from: - Property listings, builders/brokers branding and visibility.
Online marketing of new launches, which is from featured products,
banners sold, and branding solutions.
They also get revenues from builders and brokers marketing new projects
Primary & secondary, sale and purchase and rental for commercial project.
Ads on Websites.

11. IT Infrastructures-The Products And Services that 99acres.com
Sells To Clients Run On Red Hat Enterprise Linux. It’s An Open
Source Technology.
Servers- the portion of revenue is spend on Servers.
Advertisements –TV commercials, Radio ads and Digital
advertisement.
Sales force
Google Keywords

12. 99acres.com
40%
Makaan.com
9%
Indiapropert
Magicbricks.
com
31%
y.com
20%

13.  Employee strength all over India-150 employees
No. of leaves- 21 days
Standard HR policies-
Employee Training and Development (As per job profile)
Employee Grievance
 Basic Amenities and Facility.
 Rewards and Awards
 Promotions performance based.
Paternal policies
Maternal policies

15. Thank you