The document discusses industry 4.0 and the emerging trends of the industrial internet of things (IIoT). It notes that IIoT is seen as a primary way to improve operational efficiency in manufacturing. By 2020, the number of connected devices is expected to reach 51 billion and IIoT is projected to add $14.2 trillion to the global economy. Key benefits of IIoT include improved productivity, reduced costs, enhanced safety, and new business models.
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Industry 4.0 and Internet of Things (IoT)- The Emerging Marketing Trends
1. INDUSTRY 4.0 AND IoT
The emerging marketing trends
INDUSTRIAL INTERNET OF THINGS is renowned as the PRIMARY way
to improve operational efficiency in manufacturing domain.
03
IIoT captures new growth through these approaches:
Improves revenue by increasing production
Creates new hybrid business models
Exploits intelligent technologies to fuel innovation
Transforms the workforce
By 2020, number of connected devices will touch 51 Billion
In 15 years, IIoT will add $14.2 trillion to global economy
62% of GDP in G20 nations comes from IIoT
By 2030, $15 trillion of global GDP will come from IIoT
Productivity Improvements
Reduced Operating Costs
Enhanced Worker Safety
“Sensors are the most important end-point of IoT.
An effective indicator of IoT growth is the growth in sensors.”
Cost of hardware drops as volumes increase
Greater connectivity at global scale
Highly competitive economy that places importance on efficiency & speed
FACTS YOU
NEED TO KNOW:
WHY INTERNET OF THINGS (IOT)
IS GAINING PROMINENCE?
01
02
01
05
04
03
04
05
01
THE KEY FACTORS THAT
DRIVE IOT GROWTH:03
Key Challenges
INDUSTRY 4.0- THE EMERGING TRENDS
THAT BRING IN DIGITAL DISRUPTION:
Feature
Challenge How it is being mitigated How it will be mitigated in future
Existing Trend Trends for Future
05
02
Better Predictive Maintenance
Enhanced customer service experiences
Improved asset management
New business models that disrupt existing ecosystems
IoT Apps
Balance of Power
Nature of solutions
Manufacturing
Approach
IoT Platforms
Key focus
Key offerings in
product portfolio
IoT Ecosystem
Organizational
structures
Decision making
Security
Optimization potential
for existing apps
Vendors or consultants identify
use cases and roll out apps
Custom-tailored solutions which
are relatively expensive
Agile, customer
specific marketing
Growth phase, multiple
platforms being launched
• Integration of devices
• Data Management
• Analytics
• Big Data
• Machine Learning
IoT networks are expanding
Companies set up fast, agile
subsidiaries to overcome
restraints of rigid corporate
structures
Automated technology to
present real-time data in
graphs and tables with
supporting algorithms
Legacy equipment are a big
security hole. Security is now
a vulnerable additional layer
Enterprise users gain
competency in IoT
• Device Management
• Business Process Management
• Integration of heterogeneous devices,
data, and applications
• Security
New “killer” apps that can co-opt:
End users would decide on
appropriate use cases
Use cases suitable for a broad customer base
would roll out as standard solutions. They are:
Fast, custom-tailored & automated marketing
in small, decentralized production units
Many platforms would consolidate
to a few robust ones
Intense cooperation between
competing IoT networks
Rise of “bimodal IT” companies, a
combination of stable IT backbone with
agility and innovation
Cognitive outsourcing or use of Artificial
Intelligence in decision making
Strong encryption, and security features
co-opted to product design, as legacy
devices will be phased away
Standards Lack of standards limit IoT 4.0
For example: there is no way
for cars to “talk” to other cars
and streetlights to facilitate
seamless automated driver-less
cars on regular roads
Standard bodies would work out a
consensus among competing vendor
companies to establish commonly
accepted standards
Enterprise users become vendors themselves,
offering consultancy and integration services
Extension of “work from home”
concept to manufacturing
Most of IoT platforms
Radio technologies & Sensors
Data processing, visualization
Cloud platforms & web applications
Other software components
Complete in all aspects
Low priced for end users
Leverage economies of scale
THE DEVELOPMENTS THAT
INDUSTRY 4.0 PROMISES: 04
02
Reference
http://blog.bosch-si.com/categories/manufacturing/2016/05/industry-4-0-and-the-iot-market-trends-for-the-next-years/
https://www.pwc.com/us/en/increasing-it-effectiveness/assets/future-of-the-internet-of-things.pdf
http://www.fastcompany.com/3052936/the-future-of-work/how-the-internet-of-things-is-changing-work
http://www.huffingtonpost.com/entry/the-internet-of-things-future_b_8640360.html?section=india
http://www.itproportal.com/2016/01/28/the-future-of-iot-as-told-by-those-driving-the-revolution/
suyati.com
4.9 billion 38-50 billion
sensors connected
to the Internet now
growth in sensors
expected by 2020
Gartner estimates: