1. Biased 1 decisions Andrew Hingston AGSM MBA Programs

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4. what’s wrong 4 with Andy Capp’s thinking?

5. 5 We are biased by sunk costs

6. Value Quantity How we shouldthink Utility TheoryBentham and Mill19th century 6

7. We are biased by and gains losses Value Value ofgain gains losses Value ofloss Prospect TheoryKahneman and TverskyNobel Prize 2002 7

8. 8 Buy price Sell price

9. We are biased by ownership 9 Endowment EffectThaler < Buy price Sell price

10. We are biased by framing RISKY SAFE 10

11. 50% Culture 50% Relaxation 11

12. People are biased bycomparisons 20% Culture Halo effectThorndike 80% 0% Relaxation 12

13. We are allbiased … by sunk costs … by losses and gains … by ownership … by framing … by comparisons Awareness helps with alignment Recap 13

14. THANKS for being so patientwhile I separatedyou from dessert! 14