Brand Results

Brand Positioning BCI February 2010

OBJECTIVES ,[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strengths and values Connection Right way Results Goal driven History Advice Safe Integrity Guidance Trust

‘ BCI’ness The Way We Do Things Around Here’ HONEST BEHAVIOURAL SUPPORTS STRENGTH TRUST ADVICE ,[object Object],CONNECTIONS Building networks of business people. Being able to communicate with targets Delivering good advice. Showing how to maximise a business. Directing and controlling the agenda An obligation to put good buyers and sellers together. No manipulation or bad sales. Win-win is selling a good business to a good client. Maximising the potential. Working for the vendor Truthful. Telling how it is. Communicating as a priority. Understanding both sides. Seeking the truth Pool of resources and info. Being able to talk to audiences is powerful and delivers results. Reputation as an honest broker will return clients and gain referrals Clients will depend upon you. A person who you can rely on to deliver knowledge and good advice Allowing people to achieve their life goals. Success in sales No compromise on values and personal integrity. No secrets or changes of getting it wrong

BRAND PYRAMID Your point of difference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Values Your strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Achieving life goals

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