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Exceptional Student Experience
and Next Level Events
Lisa Magnarella | Executive Director of Enrollment Services | Marist College
Sasha Peterson | CEO | TargetX
● Events and the Recruitment Process
● Why Your Mobile Experience Matters
● Exceptional Events at Marist
● Events and the Student Experience
● Q & A
AGENDA
the campus tour is the most influential element in
students’ application and enrollment decisions.
2012 E-Expectations Report, Ruffalo-Noel Levitz
77%of colleges
rated the campus visit a “considerably
important” part of their recruitment strategy.
2015 State of College Admissions, NACAC
8IN10students accessed a college
website from a mobile device
2017 Social Admissions Report, TargetX and Chegg
2015 E-Expectations Report, Ruffalo-Noel Levitz
More Visits
BetterOverall Visit Experience
GOALS
Provide students with a fresh, sophisticated,
easy to use experience
● Online registration
● Event check-in
● Pre- and post- event follow up
GOALS
● Freshman
● Transfer
● Pre College
AUDIENCES
● Inquiries/prospects
● Applicants
● Accepts
● School Counselors
● Parents
Number of Campus Visits are UP !
We Offer BETTERVisit Programs!
RESULTS
Let’s Go on a Tour.
Student Facing Calendar
First Stop on the Tour.
Second Stop on the Tour.
Inside Salesforce
Event Filters
You have now
completed
our Tour.
solutions and services
COMMUNICATE ENGAGE APPLY
ANALYZE
REVIEW
MANAGE INTEGRATE
Q & A
#TargetXRoadshow
June 25 - 27 | Chicago, IL
REGISTER NOW:
targetx.com/summit
HELPING STUDENTS THRIVE
April 18 | 12 PM (PT) / 3 PM (ET)
targetx.com/webinars
Join us for a Webinar with:
AVP of Admissions at Western Connecticut State University, Jay Murray
and VP for Enrollment at Averett University, Stacy Gato
Sign Up Now:
targetx.com/demo
BI-WEEKLY DEMO
Thank You
peterson@targetx.com
@sashapeterson

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