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Métricas para Mídias Sociais

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Métricas para Mídias Sociais

  1. 1. • • •
  2. 2. Objetivos de Comunicação da Organização. Objetivos Âmbitos norteadores para agregar as métricas Âmbitos de Métricas Métricas e KPIs específicos, dentro dos âmbitos e ligados a objetivos. Métricas e KPIs
  3. 3. • • • • • • • • • • • • • •
  4. 4. • • • • → → → →
  5. 5. • • • → → → →
  6. 6. • • • • • → → →
  7. 7. Embalagem Status Tela Bateria Durabilidade Exclusividade Design Aplicativos etc...
  8. 8. • •
  9. 9. Jornadas à Decisão de Compra – Google (Todos Segmentos – Brasil)
  10. 10. • • • • • •
  11. 11. • • • •
  12. 12. • • •
  13. 13.      
  14. 14. Menções
  15. 15. Recomendações Insights Informação Dados Esforço/Valor Volume Recomendações que os líderes de negócio querem Insights: revelações que permitem decisões de marketing Informações são dados traduzidos para negócios Dados são abundantes, commodities Esquema adaptado de Web Analytics Demystified
  16. 16. Dados Informação ConhecimentoApresentação
  17. 17. • • • •
  18. 18. • • • •
  19. 19. • • • • • • •
  20. 20. • • • • • •

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